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Put your best foot forward with a new pair of shoes. And put it forward at a steal of a price with Time’s best Black Friday deals. You can find boots, sneakers, dress shoes, flats and more from top brands at enormous discounts during the holiday weekend, with a lot of sales going on for more than a week.
As shoe brands start to discount their supply, it’s time to upgrade your current wardrobe. You can find deals from shoe brands such as Hoka, Adidas, Uggs, Sam Edelman, Vivaia, Vince Camuto, Crocs, New Balance, Brooks, Vans and more. Whether you're looking for new running shoes for yourself or hiking boots for a loved one as a holiday gift, you can already find plenty of early bird deals at retailers like Amazon, DSW, Nordstrom, FarFetch, and Zappos.
The deals move fast, so buy early! Many of these shoe deals will sell out.
Get extra savings on your Amazon purchases
Exclusively for Prime members, score big savings with a $200 gift card and a fantastic 5% cash back on all your Black Friday Amazon purchases upon approval of the card_name credit card. Apply by Dec. 4, 2023, and make this Black Friday the most rewarding one yet.
Why we like it
- 5% back at Amazon and Whole Foods
- 5% back on travel booked through the Chase Travel Portal
- 2% back with restaurants, gas stations, and local transit and commuting (such as Uber)
- 1% back on all other eligible purchases
On top of that, you get a $200 Amazon Gift Card instantly upon approval exclusively for Prime members.
Deals by category
- DSW shoe deals
- Zappos shoe deals
- Nike shoe deals
- Rack Room shoes deals
- Allbirds shoes deals
- Adidas shoe deals
- APL shoe deals
- Finish Line shoe deals
- Aldo shoe deals
- Macy’s shoe deals
- JCPenney shoe deals
- Nordstrom shoe deals
Best DSW Black Friday shoe deals
Designer Shoe Warehouse, aka DSW, is a great place to stock up on shoes for the family. They offer a variety of shoes in men’s, women’s and kids sizes from stiletto boots to hiking shoes. This Black Friday, take an extra 30% off with code BLACKFRIDAY at DSW.
The best deals we see at DSW this Black Friday are:
These sport-inspired shoes feature a platform design and a perforated leather upper.
Le TIGRE Midtown Platform Sneaker | Women's | Light Grey/Orange/White Platform | Size 10 | Sneakers | Court
The modern square toe, high-top design and block heel make this pair elegant, sophisticated, and easy to style.
Vince Camuto Seshon Boot | Women's | Black | Size 7.5 | Boots | Wedge
Featuring a sleek design with a subtle cutout and a stacked heel, these leather slip-ons are your new favorite pair.
Lucky Brand Erlasida Loafer | Women's | Cognac | Size 7 | Loafers
Best Zappos Black Friday shoe deals
Zappos is a favorite online retailer for shoes of all kinds for men, women and children. Grab sneakers, ballet flats and trendy boots at Zappos.
The best deals we see this Black Friday are:
Maintain your sleek and sophisticated style with a round toe silhouette and rugged tread pattern
Cole Haan American Classics Penny Loafer (Deep Burundy/Black) Men's Shoes
Kids love these cute and cozy boots with an easy pull-on style and a cuffable top.
UGG Kids Classic II (Little Kid/Big Kid) (Burnt Cedar) Kids Shoes
These versatile and stylish boots boast a sleek, minimal silhouette with a rounded toe.
Madewell The Drumgold Boot (True Black) Women's Boots
Best Rack Room shoes deals
Rack Room Shoes is a great online discount retailer that sells all kinds of shoes for men, women, and children.
The best deals we see at Rack Room Shoes this Black Friday are:
Michael By Michael Shannon Womens Virgo Wide Calf Over The Knee Boot - Pewter $49.99 (reduced from $99.99)
A lightly padded footbed cushions your foot, and a high-block heel provides stable, comfortable support in these sophisticated glossy snake print boots.
Michael By Shannon Womens Virgo Wide Calf Over The Knee Boot
Featuring a faux leather upper and elasticated ankle panel for a secure fit, these pull-on boots are the perfect addition to your fall wardrobe.
Dv By Dolce Vita Womens Rielle Wedge Ankle Boot
A pull-on style with elastic gussets and heel loop enhances the lightness and look of this durable Chelsea boot.
Dr. Martens Womens Dorrian Chelsea Boot
Best Stuart Weitzman shoes deals
Stuart Weitzman is a celeb-loved brand that makes excellent heels, strappy sandals and blogger-favorite boots. great online discount retailer that sells all kinds of shoes for men, women, and children. From 11/17-11/31 take up to 50% off sale styles and an extra 30% off almost everything (including their famous boots) with code EXCLUSIVE30.
The best deals we see at Stuart Weitzman this Black Friday are:
Since its debut in 1993, the 5050 boot has become a favorite global sensation thanks to its trademark half-micro stretch, half-leather construction.
Stuart Weitzman 5050 Over-The-Knee, Black Nappa Leather, Size: 6 Narrow
This silhouette is crafted in Spain with Stuart Weitzman’s signature half-micro stretch, half-leather construction that delivers its world-famous flawless fit.
Stuart Weitzman Reserve Over-The-Knee, Black Nappa Leather, Size: 6.5 Wide
This silhouette is crafted in Spain with Stuart Weitzman’s signature half-microstretch, half-leather construction that delivers its world-famous flawless fit.
Stuart Weitzman Nudist Disco, Adobe Beige Patent Leather, Size: 11 Medium
Best Cole Haan shoes deals
Cole Haan is known for great leather shoes, both men and women. Get 20% off your purchase of $200 with code GIFTS from 11/22-11/26 and up to 60% off almost everything from 11/23-11/26. From 11/26-11/29, members get an extra 10% off any purchase.
The best deals we see at Cole Haan this Black Friday are:
A sustainable sneaker created from the ground up using materials made from natural sources.
Cole Haan Women's Generation ZERØGRAND II $64.95 (reduced from $64.95)
The lace-up chukka silhouette gets upgraded with crafted accents and rugged lug sole.
Cole Haan Men's Berkshire Lug Sole Chukka Boots $129.95 (reduced from $240.00)
A slip-on ballet flat with an elegant demi wedge for lift and a sachetto construction for luxurious comfort with every step.
Cole Haan Women's Tova Bow Ballet $89.95 (reduced from $150.00)
Best Allbirds shoes deals
Allbirds are beloved as the trendiest (and comfiest) walking and running shoes, and their Black Friday sale offers discounts of up to 50% off (in store and online).
The best shoe deals we see at Allbirds this Black Friday are:
Boasting a soft and itch-free wool inside, water-repellent outside, and ethically sourced to ZQ Merino’s high standards.
Allbirds Men's Wool Runner, up Mizzles - Medium Grey, Size 11
These lightweight, breathable eucalyptus fiber sneaks have a cushioned midsole and machine-washable materials for next-level comfort.
Allbirds Women's Tree Sneakers, Pure Azure, Size 5
These dreamy slippers are made from recycled wool fibers and feature a comfortable midsole to keep your feet cozy.
Allbirds Wool Dwellers, Heathered Grey, Size XL
Best Adidas shoe deals
Grab your three stripe basics from this German shoemaker beloved by the sports set. Adidas’ Black Friday sale promises up to 70% off shoes, clothing, and more.
The best shoe deals we see at Adidas this Black Friday are:
Cushioned sneakers made with recycled materials and great comfort.
Adidas Cloudfoam Pure 2.0 Shoes
11,392 reviews on Adidas.com give these 4.7 stars.
adidas Adilette Comfort Slides Legend Ink M 11 / W 12 Unisex
Vintage, old-school style shoes go to new heights with a platform footbed.
adidas Nizza Platform Mid Shoes Cloud White 7 Womens
Best New Balance shoes deals
Early access to New Balance’s Black Friday event is currently available, with 25% off select styles and up to 40% off markdowns. From 11/23-11/28, get 25% off everything sitewide – no code needed. New Balance is also offering free shipping on all orders through 12/31.
The best shoe deals we see at New Balance this Black Friday are:
An ultra-modern silhouette made for comfort. This sneaker makes it just as comfortable around the foot as it is underneath it.
New Balance Women’s Fresh Foam Roav $74.99 (reduced from $84.99)
One of the most distinctive models in New Balance history, the 580 began to turn heads as a fixture on the trendsetting because of its chunky, Rollbar-equipped, trail design.
New Balance 580 Unisex $104.99 (reduced from $129.99)
This gender-free sweatpant is an expression of classic New Balance style, featuring ultra-comfortable French terry construction and an elasticated waist and cuffs.
New Balance Uni-ssentials French Terry Sweatpant $47.99 (reduced from $64.99)
Best APL shoe deals
Instagram-fave shoe brand, Athletic Propulsion Lab, has a 30% sitewide discount on shoes, bags and sports equipment for men, women and kids. All orders include free domestic shipping and returns. You can also get a free pair of slides with any purchase when you use code H23. Sale runs 11/23-11/27. The best deals we see at APL this Black Friday are:
Their famed lightest running shoe with a slip-on design and custom-milled satin or embossed elastic strap.
Men's TechLoom Bliss Sneakers $154.00 (Reduced From $220.00)
An advanced running shoe with APL’s proprietary lightweight, breathable single-layer upper and APL FutureFoam® running midsole for cushioning and comfort.
Women's TechLoom Zipline Sneakers $224 (Reduced From $320.00)
Inspired by McLaren’s iconic supercars, this breathtaking new silhouette in Rose Dust will make people gasp on the streets.
Women’s APL McLaren HySpeed $315.00 (Reduced From $450.00)
Best Finish Line shoe deals
This online sports retailer has shoes, bags and sports equipment for mom, dad and kids.
The best deals we see at Finish Line this Black Friday are:
Legacy-rich lifestyle sneakers with elements from the Air Jordan 6, 7 and 8.
Jordan Men's Jumpman MVP Casual Shoes in Black/Black Size 9.0 Leather
A must for athletic style and performance-driven comfort.
Jordan Women's Air Retro 1 Low Casual Shoes in White/Orange/Pure Platinum Size 8.5 Leather
A supportive high profile with zoned padding at the tongue and collar, lace closure and signature branding let the kids look cool, too.
Big Kids' Air Jordan Retro 1 High OG Casual Shoes in White/Purple/White Size 6.0 Leather
Best Everlane deals
Everlane makes men and women’s dress shoes, casual shoes, high heels and boots that serve style without a steep price. For a limited amount of time, almost everything online and in stores is up to 50% off!
The best deals we see at Everlane this Black Friday are:
This knit fabric ankle boot has the perfect amount of stretch for all-day comfort.
Women's Glove Boot by Everlane in Black, Size 10.5
This 5-star rated boot is crafted from soft Nappa leather and has secret side zips for easy on and off.
Banana Heel Boot by Everlane in Black Crocodile, Size 11
A knee-high boot in soft Nappa leather that has swooping lines and a soft pointed toe for a sculptural look.
Knee-High Banana Heel Boot by Everlane in Dark Brown, Size 8
Best Aldo shoe deals
Aldo makes men and women’s dress shoes, casual shoes, high heels and boots that serve style without a steep price.
The best deals we see at Aldo this Black Friday are:
Your new fave ankle boots with a retro flair.
ALDO Myrelle - Women's Ankle Boot - White, Size 8
Darling, heeled Mary Jane shoes with Pillow Walk technology.
ALDO Trowe - Women's Block Heel - Pink, Size 11
A solid Chelsea boot with closed round toe and brogue details.
ALDO Moncton - Men's Chelsea Boot - Brown, Size 10
Best Macy’s shoe deals
The New York-based department store has some of the best Black Friday deals around. We’re going wild over these boots prices.
The best deals we see at Macy’s this Black Friday are:
A classic women's ankle boot with a soft feel and Western-inspired stitching.
Franco Sarto Gracelyn Square Toe Booties - Black Leather/Faux Leather
A sleek silhouette knee high boot you can dress up with leggings or tailored skirts.
Steve Madden Women's Ally Knee High Block-Heel Dress Boots - Black Leather
A slip-on sneaker with sporty vibes and twin gore panels for extra cushioning.
Dr. Scholl's Women's Nova Slip-Ons
Best JCPenney shoe deals
The All-American retailer has some sweet sales this holiday season, including boots starting at $19.99 and kids’ shoes starting at $9.99.
The best shoe deals we see at JCPenney this Black Friday are:
The memory foam insole and lace-up front make these a classic shoe you’d want to wear every day.
St. John's Bay Mens Acton Flat Heel Chukka Boots, 12 Medium, Gray
A versatile and chic style you made from soft faux suede that will keep you coming back.
Liz Claiborne Womens Peak Pointed Toe Spool Heel Pumps, 12 Wide, Black
A tall-shaft, Western-inspired boot that is ready to take on any look, day or night.
Frye and Co. Womens Selah Stacked Heel Cowboy Boots, 5 Medium, Brown
Best Nordstrom shoe deals
Find higher-end shoes at great discounts at Nordstrom, where Black Friday sales can go as high as 80% off. There is also free 2-Day shipping in select areas through 12/16 and 25% off select Nike styles through Christmas Day.
Some of the best shoe deals at we’ve seen at Nordstrom this Black Friday are:
A classic waterproof boot with a grippy sole that combines comfort and quality
Hunter Original Short Back Adjustable Rain Boot in Luna/Stratus at Nordstrom, Size 6
An iconic logo medallion adorns the rounded toe of this classic ballet flat, available in a wide range of colors and prints.
Tory Burch Minnie Travel Ballet Flat in Silver Confetti /Gunmetal at Nordstrom, Size 5.5
Autumn’s biggest trend gets updated, this mini-Ugg still has the same PORON® cushioned footbed for your all-day comfort.
UGG(r) Alameda Mini Boot in Black at Nordstrom, Size 12
This fashionable and lightweight sneaker gives ultimate comfort and arch support with every stride.
What you need to know for Black Friday
When is Black Friday?
Black Friday 2023 will take place on November 24. Black Friday was traditionally an in-person event on the fourth Friday of November (after Thanksgiving Day). Nowadays, many brands now have online sales starting in mid-November.
Many companies and brands offer special sales during Black Friday, and lightning deals change by the hour. So keep checking back here for up-to-the-minute shoe deals for Black Friday, Small Business Saturday and Cyber Monday.
What deals should I expect on shoes for Black Friday?
You can find deals from anywhere from 15% to 80% off on a variety of styles, from knee-high boots and stylish high heels to comfortable shoes like Kiziks and Mini Uggs. Last season and clearance shoes tend to go on deeper discounts, but you can also find current season footwear on sale.
What kind of shoe deals did they have last year?
Companies like DSW, Bloomingdale’s, Nordstrom Rack and Walmart had hundreds of shoe deals last year. Many shoppers snagged new boots and shoes for 50% less than retail. It’s the perfect time to invest in more expensive shoes, too, like leather knee-high boots and designer sneakers. Clearance styles were often offered at up to 75% off.
How to get a good deal on shoes on Black Friday?
Looking for the season’s hot trend of chic ballet flats? Or a classic pair of black leather ankle boots? Be quick! Shoe sales tend to go fast as vendors only have particular styles in specific sizes. Be aware, though, that if the size of shoes you need is a popular one, inventories can get depleted quickly during significant sales. If you wear a smaller size (4 to 6) or larger one (10 to 14), you might be able to find more inventory. Sizes 7, 8 and 9 usually move quickly.
Even before Black Friday begins, I’m scouring beloved retailers like Saks Fifth Avenue, Nordstrom, Zappos and Net-a-Porter to curate some of the best Black Friday deals on beautiful designs and comfortable kicks.
How to choose the best shoes for you?
The best way to shop for shoes on Black Friday is to know what brands and sizes you want and then search for the best price. It’s easiest to buy from brands you’ve already worn or to view sizing information for the shoes you want. If possible, visit your local retailer or footwear store in person before Black Friday so you can try on the shoes. If not, buy them in a few sizes (I’m an 8.5, but sometimes wear an 8 or a 9)—you can always return the other pair (but make sure to check the return policy).
Stylewise, it's best to have a clear idea of the style of shoes you’re interested in. You’d be surprised how overwhelming it can be to look for basic black boots. And a Google search for “white sneakers” might populate thousands of shoes. Try to streamline your list before the Black Friday sales begin so you don't end up buying shoes that don't fit or work for your lifestyle.
Generally, take a chance on Black Friday. Designer shoes—Italian brands like Fendi and Gucci or those sought-after Air Force Ones or Hoka sneakers—might finally be in your price range. If you’re looking to invest in specialty shoes, our guides to the best walking shoes, the best running shoes, and the best running shoe brands, are a good place to start.
Where to find Black Friday shoe deals
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