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Apple is a beloved brand, thanks to its sleek design and next-generation tech products. From iPhones, MacBooks and iPads, to AirPods, Watches and accessories, there truly is an Apple product for everyone. Not only do these gadgets look good, but they always set the standard for high performance, with many people opting to only purchase from the Apple suite of products. The only negative is the expensive price tag, which makes Apple a perfect candidate for Black Friday deals.
While there are no Apple Black Friday deals from the brand itself, there are several retail partners that offer great deals during the shopping holiday. Whether you’re buying into the brand for the first time or looking to round out an existing collection, this is a great time to purchase Apple products.
Deals by category
- Apple Watch Deals
- Apple MacBook deals
- Apple Airpods deals
- Apple iPhone deals
- Apple iPad deals
- Apple TV deals
- Apple accessories deals
Best Apple Watch Black Friday Deals
Apple Watch Black Friday sitewide sales
AT&T is offering $300 off when you buy two Apple Watches (deal applies to all product types and generations).
Walmart is offering $50 off all Apple Watch Series 9 Products (deal applies to GPS, GPS & Cellular, 41mm and 45mm).
Select Black Friday Apple Watch deals
Apple Watch SE 2nd Generation GPS 44mm
This Apple Watch SE is the newest model available (2nd Gen) which is why the discount is only $20 (bringing the price to $259.99), but that means you’ll get advanced fitness tracking and 18 hours of battery life in this GPS-connected watch. This is the larger size at 44mm but it doesn’t support cellular connectivity, if that’s important to you.
![Apple Watch SE (2nd Gen) [GPS 44mm] Smart Watch w/Silver Aluminum Case & White Sport Band - M/L. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Retina Display, Water Resistant](/shopping/static/090908d358e03e7fd7912fee6d860a49/5f169/090908d358e03e7fd7912fee6d860a49.webp "Apple Watch SE (2nd Gen) [GPS 44mm] Smart Watch w/Silver Aluminum Case & White Sport Band - M/L. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Retina Display, Water Resistant")
Apple Watch SE (2nd Gen) [GPS 44mm] Smart Watch w/Silver Aluminum Case & White Sport Band - M/L. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Retina Display, Water Resistant
Apple Watch Series 7 GPS & Cellular 45mm Stainless Steel
Apple no longer makes the Series 7, so this Apple Watch is a rare find and one of the most discounted Apple products we found at nearly half price ($388.94, a savings of $360). The stainless steel material and large 45mm face look expensive, plus it still delivers health tracking and cellular service.
![Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant](/shopping/static/80b94d923429a0ec9b82a55ccc2aa9c1/5f169/80b94d923429a0ec9b82a55ccc2aa9c1.webp "Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant")
Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant
Apple Watch Series 8 GPS 41mm Aluminum Case
The Series 8 has only just been replaced by the Series 9, so you’re still getting a lot of performance in this watch that’s now available for just under $300. You’ll need to pay more for cellular connectivity, but this is great for health and fitness tracking.
![Apple Watch Series 8 [GPS 41mm] Smart Watch w/Starlight Aluminum Case with Starlight Sport Band - M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant](/shopping/static/588901f5413eeb3dc68af0d75ff66911/5f169/588901f5413eeb3dc68af0d75ff66911.webp "Apple Watch Series 8 [GPS 41mm] Smart Watch w/Starlight Aluminum Case with Starlight Sport Band - M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant")
Apple Watch Series 8 [GPS 41mm] Smart Watch w/Starlight Aluminum Case with Starlight Sport Band - M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant
Apple Watch Series 8 GPS & Cellular 45mm Stainless Steel Case
If you much prefer the stainless steel case, you’ll need to pay a bit more—but you’ll save $159 with this deal at Best Buy (bringing the total to $639.99). For the price, you’ll also get both GPS and cell service, as well as a larger 45mm display.
Best Black Friday Apple MacBook deals
Apple MacBook Black Friday sitewide sales
Best Buy is offering $200 off all MacBook Air M2 15 inch laptops
So thin, so portable. The 15.3-inch Liquid Retina display offers vibrant images and incredible detail.
Best Buy is offering $200 off all MacBook Pro M2 and M2 Pro/Max Laptops
Applies to 13.3 inch, 14 inch and 16.2 inch displays, and all storage and RAM options
These boast up to 20 hours of battery life, thanks to the Apple M2 chip. They offer next-generation 8-core CPU, 10-core GPU, and up to 24GB of unified memory.
Select Apple MacBook Black Friday deals
Apple 2020 MacBook Air Laptop M1 Chip 256 GB Storage
All day battery life is a game changer! This new MacBook gives you up to 18 hours, 8 GB of RAM, 256 GB of SSD storage, and a 13 inch display.
Apple MacBook Air Laptop M2 Chip 256 GB Storage
It’s super thin, boasts a stunning Liquid Retina display, plus it has 18 hours of battery life.
Apple 13" MacBook Air (M2, Midnight) MLY33LL/A
Apple MacBook Air Laptop M2 Chip 512 GB Storage
We’re into the ultraportable design and the 16-core Neural Engine for advanced machine learning tasks.
Apple 2023 MacBook Pro Laptop M2 Max Chip 32 GB RAM, 1 TB Storage
The most powerful laptop Apple offers right now, this is the Rolls Royce of MacBooks and offers incredible processing power, display quality and storage capacity.
Apple 2023 MacBook Pro Laptop M2 Max chip with 12‑core CPU and 38‑core GPU: 16.2-inch Liquid Retina XDR Display, 32GB Unified Memory, 1TB SSD Storage. Works with iPhone/iPad; Space Gray
Best Apple Airpods Black Friday deals
Apple AirPods 2nd Generation
A great way to get Apple headphones at nearly a third off the list price, the AirPods 2nd generation feature the H1 headphone chip and offer 24 hours of playtime with use of the lightning charging case.
Apple AirPods 2nd Generation
Apple AirPods 3rd Generation
Opt for the 3rd Generation AirPods to get 30 hours of playtime with the lightning case, as well as the upgraded feature of personalized spatial audio with dynamic head tracking. For this superior audio experience, you’ll only get a discount of 5% but that’s better than nothing!
Apple AirPods (3rd Generation)
Apple AirPods (3rd generation) with MagSafe, White
Apple Airpods Pro 2nd Generation
The AirPods Pro (2nd Generation) feature a USB-C connector and Apple’s H2 headphone chip for a more powerful audio experience. You get twice the noise-canceling power, adaptive and spatial audio, a transparency setting—and all for under $200, thanks to this 20% discount.
Apple Airpods Pro 2nd Generation
Apple AirPods Max Wireless Over-Ear Headphones
If you prefer over-the-ear headphones for more immersive sound, the AirPods Max offer 20 hours of charge time in one go and features such as active noise-canceling. While still much more expensive than the other options on the list, you’ll save $70 with this deal.
Apple AirPods Max Wireless Over-Ear Headphones, Active Noise Cancelling, Transparency Mode, Personalized Spatial Audio, Dolby Atmos, Bluetooth Headphones for iPhone – Space Gray
Best Apple iPhone Black Friday deals
Apple iPhone 15 + Apple TV 4K + Apple One
$0 at Verizon ($830 off) with trade-in and unlimited line, available in 128 GB, 256 GB and 512 GB and in pink, black, blue, green and yellow.
Apple iPhone 15 + Apple TV 4K + Apple One
Apple iPhone 15
$0 at AT&T with trade-in and new AT&T unlimited plan, available in 128 GB, 256 GB and 512 GB and in pink, black, blue, green and yellow.
Apple - iPhone 15 Pro Max 512GB - Blue Titanium (AT&T)
Apple iPhone 15 / Plus
6 months of free data at Mint Mobile, with phone and 6 month data plan purchase, available in 128 GB, 256 GB and 512 GB and in pink, black, blue, green and yellow.
Apple iPhone 15 / Plus
Apple iPhone 14
$0 at Verizon ($729.99+ off) with new line and 5G Unlimited Plan, available in 128 GB, 256 GB and 512 GB and in Midnight, blue, purple, PRODUCT(RED), starlight, yellow.
Apple iPhone 14
Apple iPhone 14 Pro
$0 at Verizon ($899.99+ off) with new line and 5G Unlimited Plan, available in 128 GB, 256 GB and 1T.
Apple iPhone 14 Pro
Apple iPhone 14 Pro
$15/month+ at AT&T ($10/month off) with an AT&T Unlimited plan, available in 128 GB, 256 GB, 512 GB and 1T.
Apple iPhone 14 Pro
Apple iPhone 14 128 GB (Unlocked)
$679.99 at Best Buy ($50 off); available in Midnight, Blue, Purple, PRODUCT(RED), Starlight, Yellow.
Apple - iPhone 14 128GB (Unlocked) - Midnight
Apple iPhone 14 Plus 128 GB (Unlocked)
$779.99 at Best Buy ($50 off); available in Midnight, Blue, Purple, PRODUCT(RED), Starlight, Yellow
Apple - iPhone 14 Plus 128GB (Unlocked) - Midnight
Apple iPhone 13 (Unlocked)
$599.99+ at Apple ($100 off); available in 128 GB, 256 GB and 512 GB; and in Blue, Pink, Midnight, Starlight, Green, and PRODUCT(RED).
Apple iPhone 13 (Unlocked)
Apple iPhone SE 3rd Generation 64 GB
$99 at Straight Talk ($280 off) with a Silver Unlimited Plan or more.
Apple iPhone SE 3rd Generation 64 GB
Best Apple iPad Black Friday deals
Apple iPad Pro 6th Generation
iPadOS makes iPad more intuitive and versatile. You can now run multiple apps at once, use Apple Pencil to write in any text field with Scribble, and edit and share photos—just to name a few of the capabilities. Available in Silver and Space Gray; offered with 1T of storage; 12.9 inch display.
Apple iPad Pro 12.9-inch (6th Generation): with M2 chip, 1TB
Apple iPad Pro 6th Generation
We like that Wi-Fi 6E gives you fast wireless connections, so you can work from anywhere. Plus, enjoy quick transfers of photos, documents, and large video files. Available in Silver and Space Gray; offered with 2T of storage; 12.9 inch display.
Apple iPad Pro 12.9-inch (6th Generation): with M2 chip, 2TB
Apple iPad Air 5th Generation
This iPad offers ID, advanced cameras, fast Wi-Fi 6, USB-C, and support for Magic Keyboard, and Apple Pencil. Available in Blue, Space Gray, Pink, Purple and Starlight; offered with 64 GB of storage; 10.9 inch display.
Apple - 10.9-Inch iPad Air - Latest Model - (5th Generation) with Wi-Fi - 64GB - Space Gray
Apple iPad Air 5th Generation
A great deal on this iPad, it features iPadOS 15, which is powerful, easy to use, and designed to be versatile. Available in Blue, Space Gray, Pink, Purple and Starlight; offered with 256 GB of storage; 10.9 inch display.
Apple - 10.9-Inch iPad Air - Latest Model - (5th Generation) with Wi-Fi - 256GB - Space Gray
Apple iPad 10th Generation
This 2022 model is a fantastic deal. Its all-screen design, 10.9-inch Liquid Retina display, and four gorgeous colors make it a great way to create, stay connected, and get things done. Available in Blue, Pink, Silver and Yellow; offered with 64 GB of storage; 10.9 inch display.
2022 Apple 10.9-inch iPad Wi-Fi 64GB - Blue (10th Generation)
Apple iPad 10th Generation
Available in four beautiful colors, and featuring a powerful A14 Bionic chip, and fast Wi-Fi, this iPad will surely amp up your productivity for school or work. Available in Blue, Pink, Silver and Yellow; offered with 256 GB of storage; 10.9 inch display.
Apple iPad (10th Generation): with A14 Bionic chip, 10.9-inch Liquid Retina Display, 256GB
Apple iPad Mini 6th Generation
Take notes, mark up documents, and edit photos and videos with this small iPad that’s perfectly portable. Available in Starlight, Pink, Purple and Space Gray; offered with 64 GB of storage; 8.3 inch display.
Apple iPad Mini (6th Generation): with A15 Bionic chip, 8.3-inch Liquid Retina Display, 64GB
Apple iPad Mini 6th Generation
Good things come in small packages! You’ll get the full iPad experience designed to fit in one hand—and it’s a great deal. Available in Starlight, Pink, Purple and Space Gray; offered with 256 GB of storage; 8.3 inch display.
Apple iPad Mini (6th Generation): with A15 Bionic chip, 8.3-inch Liquid Retina Display, 256GB
Best Apple TV Black Friday deals
Apple TV 2021 4K 2nd Generation
$169.95 at Amazon (15% off) with 64 GB of storage.
2021 Apple TV 4K with 64GB Storage (2nd Generation)
Apple TV 2021 HD 2nd Generation
$79 at Walmart ($66 off) with 32 GB of storage.
Apple TV HD 32GB (2nd Generation)
Best Apple Black Friday accessories deals
Apple Pencil 1st Generation – $79 at Amazon ($20 off)
Upgrade your iPad experience with the original Apple Pencil, which gives you the precision you need to take notes, sketch and even paint. It may be the older generation of pencil, but it’s still compatible with the newest iPad models.
Apple Pencil (1st Generation)
Apple Pencil 2nd Generation – $89 at Amazon ($40 off)
Also available at Walmart for $89
We love the 2nd Generation Apple Pencil for its more streamlined feel and low latency, which makes note-taking, document signing and artistry that much more seamless – and the $40 discount doesn’t hurt either.
Apple Pencil (2nd Generation)
Apple Magic Keyboard with Numeric Keypad – $107.84 at Amazon (16% off)
A separate wireless keyboard is a much more ergonomic way to type on a laptop and this full-size Apple Magic Keyboard includes a numeric keypad, which is a gamechanger for anyone who has to use a lot of spreadsheets.
Apple Magic Keyboard with Numeric Keypad: Wireless, Bluetooth, Rechargeable. Works with Mac, iPad, or iPhone; US English - White
Apple Magic Trackpad – $109.99 at Amazon (15% off)
The Magic Trackpad eliminates the need for a separate mouse and we love how sensitive the sensors are, for a really instinctive experience that’s now available for 15% off.
Apple Magic Trackpad: Wireless, Bluetooth, Rechargeable. Works with Mac or iPad; Multi-Touch Surface - White
Apple AirTag (4-pack) – $86.88 at Amazon (12% off)
Never worry about lost items again with this 4-pack of Apple AirTags at 12% off, which you can use to keep track of luggage, your keys or even your pets.
Apple AirTag 4 Pack
Apple MagSafe charger – $29 at Walmart ($10 off)
Free yourself from unnecessary cables with the MagSafe wireless charger, compatible with iPhone models 8 to 13 and with AirPods too.
Apple MagSafe charger
What you need to know for Black Friday
When is Black Friday?
Black Friday is often seen as the opening day of the holiday shopping period, as it takes place the day after Thanksgiving. As Thanksgiving happens on the fourth Thursday of November each year, that means it falls on November 23rd this year. Black Friday will therefore occur on Friday, November 24, 2023.
Sales usually begin at 12:01 AM on Friday 24th and run until midnight that night, although some retailers will choose to extend the sale through the weekend (Sunday, November 26th). There will also be retailers that extend through Cyber Monday (November 27th) and others that begin their sales early, so be sure to check each retailer’s individual sales dates.
What deals should I expect on Apple products?
As Apple products can be pricey, these products are able to benefit from quite substantial discounts come Black Friday. Although some of the most affordable Apple accessories are under $100, the majority of Apple items are priced from $100-$4000, leading to a couple hundred dollars off certain products. Older generations and models will benefit from these discounts the most, with the newest products seeing the smallest discount in pricing. If you’re looking to get the biggest savings possible, consider purchasing a release from one of the previous generations of products.
What kind of Apple deals did they have last year?
Every year, Apple products have some good deals at retailers like Amazon, Walmart and Best Buy. Expensive products like MacBooks, iPhones and iPads saw discounts of hundreds of dollars, while items like AirPods and Watches had discounts in the $50-100 range. The older generations saw greater discounts than the new ones.
How to get a good deal on Apple products on Black Friday
Apple has trademarked a lot of its brand names, specifically “iPads,” “iPhones,” “MacBooks,” and “AirPods.” This makes them great candidates for Google alerts, as there is less chance of a competitor’s products infiltrating the search. For Apple Watches, be sure to type the full product name to get the right results. If possible, set an alert for the full product name and generation of the model, so you can only get alerted to deals for the specific product you’re looking for. For example, set an alert for “Apple Watch Series 9 GPS & Cellular 41mm,” not just “Apple Watch.”
Another option is to regularly check the main retailers websites that offer Black Friday tech deals. These tend to be Amazon, Walmart and Best Buy, although B&H Photo & Video, Target and the major network carriers often have deals, too. If you can’t manually check in regularly, sign up for email alerts and newsletters directly from those brands, so you hear about the deals first.
How to choose the best Apple products for you
Whether you need a phone, a laptop, a tablet or a smartwatch, Apple has something for everyone. Within each category, a few different options are offered to suit different preferences.
There is usually a base price option that offers less storage and slightly slower processing power, but still the stylish design and innovative technology associated with the brand. This is a great option for anyone wanting to try out a new product before committing, or for younger consumers who are new to Apple.
At the other end of the spectrum are the products which feature the most advanced technology Apple offers, usually in a larger format and with greater storage capacity. These are some of the most powerful products in the market and make a great choice for anyone who wants or needs a top-of-the-line purchase.
If your priority is portability, Apple offers a few smaller, lightweight options in some of its larger product categories (MacBooks Black Friday Deals, iPad Black Friday Deals, iPhone Black Friday Deals) that may be the right fit. These still offer great performance, but are slightly less powerful than their larger counterparts.
Where to find Black Friday deals on Apple Products
While Apple stores do not offer a traditional Black Friday sale, you can still find deals at retailers known for the Black Friday tech deals and Black Friday phone deals. Here are just a few retailers to keep an eye on:
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