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Apple Watch Black Friday Deals 2023: Where to Find the Best Smartwatch Sales

Apple Watch Black Friday Deals
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Updated November 22, 2023

Watches used to just tell time, but now we’re in the age of the smartwatch. The Apple Watch, a leader in the market, is able to monitor health and fitness data, connect to emergency services, track sleep, and that’s in addition to all the basic functions you ask of a smartphone, from texting and calls, to playing music and providing directions. The added safety features make it a popular option with parents who aren’t yet willing to give their child a smartphone, while the multipurpose functionality makes it popular with busy adults. On top of all that, it looks good thanks to its sleek display, customizable straps, and stylish faces. If you’re going to wear a watch, why not an Apple Watch?

Black Friday is a great opportunity to get this advanced technology for a better price. There are major Black Friday tech deals to be had and the Apple Watch is no exception, with discounts on old and new models. 


Delas by category

Best Apple Watch SE deals

Apple Watch SE 2nd Generation GPS 40mm – $239.99 at Amazon ($10 off)

This Apple Watch SE is the newest model available (2nd Gen) which is why the discount is only $20, but that means you’ll get advanced fitness tracking and 18 hours of battery life in this GPS-connected watch. There is no cellular connectivity on this particular device, however.

Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Loop. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Carbon Neutral

Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Loop. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Carbon Neutral

Apple Watch SE 2nd Generation GPS 44mm – $259.99 at Amazon ($20 off)

This Apple Watch SE also comes in a larger display size of 44mm, which costs a little more but also offers greater savings of $20 off the list price. Note, there’s no cellular connectivity here either.

Apple Watch SE (2nd Gen) [GPS 44mm] Smart Watch w/Silver Aluminum Case & White Sport Band - M/L. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Retina Display, Water Resistant

Apple Watch SE (2nd Gen) [GPS 44mm] Smart Watch w/Silver Aluminum Case & White Sport Band - M/L. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Retina Display, Water Resistant

Best Apple Watch Series 7 deals

Apple Watch Series 7 GPS & Cellular 45mm Stainless Steel Case – $388.94 at Amazon ($360 off)

Available in Graphite Stainless Steel with Abyss Blue Sport Band

Apple no longer makes the Series 7, so this Apple Watch is a rare find and one of the most discounted Apple products we found at nearly half price. The stainless steel material and large 45mm face look expensive, plus it still delivers health tracking and cellular service.

Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant

Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant

Best Apple Watch Series 8 deals

Apple Watch Series 8 GPS 41mm Aluminum Case – $299 at Amazon (25% off)

The Series 8 has only just been replaced by the Series 9, so you’re still getting a lot of performance in this watch that’s now available for under $300. You’ll need to pay more for cellular connectivity, but this is great for health and fitness tracking.

Apple Watch Series 8 [GPS 41mm] Smart Watch w/Starlight Aluminum Case with Starlight Sport Band - M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant

Apple Watch Series 8 [GPS 41mm] Smart Watch w/Starlight Aluminum Case with Starlight Sport Band - M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant

Apple Watch Series 8 GPS & Cellular 45mm Stainless Steel Case – $639.99 at Best Buy ($159 off)

If you much prefer the stainless steel case, you’ll need to pay a bit more—but you’ll save $159 with this deal at Best Buy. For the price, you’ll also get both GPS and cell service, as well as a larger 45mm display.

Best Apple Watch Series 9 deals

Apple Watch Series 9 GPS 41mm Aluminum Case – $349 at Amazon ($50 off)

The Series 9 is Apple’s newest generation, yet you can still save $50 off the list price this Black Friday. This product offers more advanced fitness trackers, ECG and blood oxygen apps, and the new S9 SiP, but only supports GPS and not cellular service.

Apple Watch Series 9 [GPS 41mm] Smartwatch with Silver Aluminum Case with Winter Blue Sport Loop. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Carbon Neutral

Apple Watch Series 9 [GPS 41mm] Smartwatch with Silver Aluminum Case with Winter Blue Sport Loop. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Carbon Neutral

Apple Watch Series 9 GPS 45mm Aluminum Case – $379 at Walmart ($50 off)

As with the SEs, the Series 9 comes in two sizes and you can also save $50 on the larger format (45mm) available at Walmart. Just like the 41mm, it offers the latest health and fitness trackers, but no cellular service in this particular model.

Apple Watch Series 9 GPS 45mm Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness Tracker Blood Oxygen & ECG Apps Always-On Retina Display

Apple Watch Series 9 GPS 45mm Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness Tracker Blood Oxygen & ECG Apps Always-On Retina Display

Apple Watch Series 9 GPS & Cellular 41mm Aluminum Case – $449 at Walmart ($50 off)

For everything available in the previous watches but with added cellular service, you’ll need to spend a little bit more—but you’ll also save $50, bringing this to $449. This is the smaller model at 41mm. 

Apple Watch Series 9 GPS & Cellular 45mm Aluminum Case – $479 at Walmart ($50 off)

Also available at Amazon for $479

Cellular service is also compatible with this larger 45mm smartwatch, which is still under $500 with savings of $50 at both Walmart and Amazon.

Apple Watch Series 9 GPS 45mm Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness Tracker Blood Oxygen & ECG Apps Always-On Retina Display

Apple Watch Series 9 GPS 45mm Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness Tracker Blood Oxygen & ECG Apps Always-On Retina Display

Best Apple Watch Ultra deals

Apple Watch Ultra GPS & Cellular – $799 at Amazon

The original Apple Watch Ultra is still a great and durable product, with an aerospace-grade titanium case, 36 hours of battery life and water resistance up to 100m. You can now save $140 on this watch, which also offers cell service and health tracking like the other watches in the range.

Apple Watch Ultra [GPS + Cellular 49mm] Smart Watch w/Rugged Titanium Case & Orange Alpine Loop Large. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Brighter Retina Display

Apple Watch Ultra [GPS + Cellular 49mm] Smart Watch w/Rugged Titanium Case & Orange Alpine Loop Large. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Brighter Retina Display

Best Apple Watch Ultra 2 deals

Apple Watch Ultra 2 GPS & Cellular – $774.00 at Amazon ($25 off)

The Ultra 2 is the newest generation in the range so it doesn’t qualify for as great discounts as the older models—but you can still save $25 at Amazon. In return, you’ll get the most resilient smartwatch Apple makes, with precision dual-frequency GPS and the ability to withstand high-speed water sports.

Apple Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch with Rugged Titanium Case & Olive Alpine Loop Medium. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Carbon Neutral

Apple Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch with Rugged Titanium Case & Olive Alpine Loop Medium. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Carbon Neutral

Best sitewide Apple Watch deals

AT&T is offering a sitewide deal where you can get $300 off when you buy two Apple Watches. The deal applies to all product types and generations. 

What you need to know for Black Friday

When is Black Friday? 

Black Friday occurs every year on the day after Thanksgiving, marking the beginning of the holiday shopping season. This year, Thanksgiving falls on November 23rd (the fourth Thursday in November) and therefore Black Friday 2023 will be on Friday, November 24th.

Sales should begin at 12:01 AM and end at midnight, unless the retailer chooses to extend the sale through the weekend, until midnight on Sunday, November 26th. Some retailers may even choose to extend the sale through Cyber Monday (November 27th) and begin the sale early. Check the individual retailer’s website to be sure you don’t miss their specific sale dates.

What deals should I expect on Apple Watches? 

Apple has recently launched a couple of brand new models of their watches and it’s unlikely that these will see big discounts. Expect to see the new Apple Watch Series 9 available for around $50 off. Older models, however, should see better discounts, with the Apple Watch Series 8 and Apple Watch Ultra 1 at $100-150 off.

What kind of Apple Watch deals did they have last year?

The 2022 Black Friday deals saw greater discounts on the older models of Apple Watches. Some of the best deals were found at Walmart, which offered up to 24% off the Series 7 watches and $50 off the Series 8 watches. There were also considerable discounts on the original Apple Watch SE, which was available for just $109.00. For some of the best deals on new products, Verizon offered $200 off an Apple Watch Ultra 1 when you bought two.

How to get a good deal on Apple Watches on Black Friday

Google alerts can be effective for good Apple Black Friday deals, but only if you include the full model type and generation number of the product you’re looking for. Both “Apple” and “watches” should trigger a lot of different alerts that won’t be relevant for your search, so be sure to set alerts for the full name, like “Apple Watch Ultra 2”. For the best effect, include the size of the case (41mm or 45mm), the material of the case for the Series 9 (aluminum or stainless steel) and even the kind of strap (many available).

You may also want to visit the websites of the main retailers that offer Apple product sales on Black Friday like Amazon, Walmart, Target and Best Buy. There aren’t too many to check manually, but signing up for email alerts or newsletters from the individual retailers is another way to stay on top of the best deals. 

How to choose the best Apple Watch for you

There are 3 main categories of Apple Watches to choose from, all with fully carbon neutral combinations now available. This includes the SE, the Series 9 and the Ultra 2. Previous versions of the Series and Ultra are also available if you’re looking to save a bit of money in exchange for slightly older technology. 

The SE is the simplest product in the range, but it still offers health and fitness tracking, cellular connectivity and up to 18 hours of battery life. It’s the most affordable option as well, making it great for anyone looking to explore smartwatch technology or for younger users. The size options are slightly smaller than the other two product types.

For an upgraded experience, there’s the Series 9. It utilizes Apple’s new S9 chip and offers faster on-device Siri access, more comprehensive health tracking, precision finding for iPhone and a brighter display. There are also more customization options, with more colors and materials to choose from.

Lastly, there’s the Ultra 2 for anyone who will be wearing their smartwatch out in the elements. (The Ultra 2 made our list for the best smartwatches of the year.) It comes in a larger size (49mm) and offers 100m of water resistance, precision dual-frequency GPS and suitability for high-speed water sports and recreational diving. The extended battery life makes it a great choice for long trips outdoors.

Where to find Black Friday deals on Apple Watches

If you’re looking to buy an Apple Watch, the best retailers to watch are the ones that are already offering great Black Friday tech deals and Black Friday phone deals, such as: Amazon, Best Buy, Walmart, Costco, and AT&T.

The information presented here is created independently from the TIME editorial staff. To learn more, see our About page.

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