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Best Early Black Friday Deals to Kick Off Holiday Shopping

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updated: June 4, 2024

The countdown to Black Friday is on! With just a few weeks until Thanksgiving, early deals are already hitting stores in preparation for the hoards that plan on celebrating this consumer-based holiday. Shop early to grab great deals on gifts and, best of all, to bypass the post-turkey day crowds that surge the stores.


Deals by category

Early Black Friday tech deals

Tech site wide sales

Samsung

If you’re in the market for a new TV, you can buy one for up to $2,000 off the original price. Spend all that money you saved on somewhere safe to keep the remote.

Samsung

Walmart

Starting on 11/7 online and 11/10 in stores, Walmart is unleashing its ultimate Black Friday deals early, so you don’t have to get in line the day after Thanksgiving for its amazing tech bargains, like $50 off Apple watches or up to $380 off a wide selection of smartphones. For just $69, you can also pick up second-generation AirPods, with a charging case.

Walmart

Amazon

The retailer is rolling out details on an almost daily basis from now until Black Friday on their Holiday Deals page. Some highlights: Make your home so much smarter with an Echo Show 5 (on sale for up to 56% off), get headphones for up to 50% off, and save on Fitbits.

Amazon

Dell

Laptops and monitors are all on markdown (up to 30% off or more) for this early Black Friday sale.

Select early Black Friday tech deals

LG 48" Class A2 Series OLED 4K UHD Smart webOS TV

Pick up a great smart television for $750 off at Best Buy.

Amazon Fire 7 Kids tablet

If you want to get a jump start on the holidays, this Amazon Fire tablet, recommended for ages 3 to 7 years, is 50% off at $54.99. The tablet is perfect for younger children and includes a one-year subscription to Amazon Kids. This tablet isn’t just for games and streaming shows; your child can access thousands of books, too.

Amazon Fire 7 Kids tablet, ages 3-7. Top-selling 7" kids tablet on Amazon - 2022 | ad-free content with parental controls included, 10-hr battery, 16 GB, Blue

Amazon Fire 7 Kids tablet, ages 3-7. Top-selling 7" kids tablet on Amazon - 2022 | ad-free content with parental controls included, 10-hr battery, 16 GB, Blue

Apple AirPods

These second-generation AirPods (not to be confused with Air Buds, although that would admittedly be awesome, too) are definitely on your teenager’s wish list for the holidays. Grab them before the early Black Friday sales end (they come with their own charging carry-case), now just $69 at Walmart.

Apple AirPods with Charging Case (2nd Generation)

Apple AirPods with Charging Case (2nd Generation)

Amazon Fire TV 50" 4-Series 4K UHD smart TV

Save 31% on a 50-inch smart television with this deal from Amazon, which brings the price down to $309.99 (normally $449).

Amazon Fire TV 50" 4-Series 4K UHD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

Amazon Fire TV 50" 4-Series 4K UHD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

PlayStation 5 Disc Console with Marvel's Spider-Man 2 Bundle

PlayStations are a perennial favorite gift, and starting November 8, Walmart will have this bundle for $499 (normally $549).

PlayStation 5 Disc Console - Marvel s Spider-Man 2 Bundle

PlayStation 5 Disc Console - Marvel s Spider-Man 2 Bundle

Google Pixel Tablet with Charging Speaker Dock (11" Android Tablet)

This pixel tablet with a powerful Tensor G2 processor comes with a charging speaker dock for only $399 during Best Buy’s early Black Friday sale. Choose from three colors and enjoy this multitasking tool that allows you to read, play, edit your photos and videos, make calls, stream movies and shows, listen to music, and more.

Nintendo Switch Sports - Nintendo Switch

If your kids are becoming couch potatoes with joysticks stuck in their hands, this will get them on their feet, even if their eyes are still on a screen. Now $42.99 on sale during Walmart’s early Black Friday sale.

Apple Watch Series 9

Save $50 on an Apple Watch from Walmart and only pay $379 for one of the hottest gifts around.

Apple Watch Series 9 With Blood Oxygen. GPS 45mm Midnight Aluminum Case with Midnight Sport Band - M/L.

Apple Watch Series 9 With Blood Oxygen. GPS 45mm Midnight Aluminum Case with Midnight Sport Band - M/L.

Sony WH-1000XM4 Wireless Noise Canceling Over-the-Ear Headphones with Google Assistant

If you work from home or commute by public transportation, these industry-leading noise-canceling headphones will definitely make a difference in your headspace. They’re only $264.99 (marked down by $83.01) this holiday season.

Sony WH-1000XM4 Wireless Noise Canceling Over-the-Ear Headphones with Google Assistant - Black

Sony WH-1000XM4 Wireless Noise Canceling Over-the-Ear Headphones with Google Assistant - Black

Early Black Friday fashion deals

Fashion site wide deals

Kohl’s

Shop 60% off outwear like coats and jackets for the whole family, including popular puffer styles. And if you need something to wear underneath, Kohl’s has you covered—men’s dress clothing is up to 40% off as well as 50% off cute clothes for the kids and more.

Kohl’s

Coach Outlet

Classic Coach never goes out of style. Pick up items for less during its 25% off sitewide sale with code COACH25.

Carhartt

Carhartt’s durable clothes appeal to country and city dwellers, who snap up these work pants, shirts, and more, and workhorses for all outdoor activities, whether on a farm or not. This brand is offering up to 40% off its popular apparel. In addition, they are offering 25% off on Force Products and 40% off on Limited Edition Rain Defender Sweatshirts.

Gap

Forty percent off your purchase during the early Black Friday sales at the Gap, including holiday styles and snuggly pajamas.

Gap

Shopbop

Early Black Friday at Shopbop means 25% off everything storewide, like stylish knit dresses, cozy cable sweaters, winter boots, and more. Use code: HOLIDAY\ Bare Necessities

Save up to 40% off of original prices on pretty underthings, sleepwear, activewear, and more when you shop Bare Necessities’ early Black Friday sale.

Bare Necessities - Save up to 40% off of original prices

Bare Necessities - Save up to 40% off of original prices

Saks Off Fifth

Pick up early Black Friday deals with an extra 50% off coats, cashmere, and more, plus do some holiday shopping because jewelry is up to 70% off.

Tory Burch

Save up to 50% off sale items and up to 30% on select full-price stylish apparel for giving or receiving this holiday season.

Groceries Apparel

This early Black Friday sale on eco-friendly active and loungewear gives you a generous 30% off of everything, so snap up its tops and tanks, leggings, and sweats. Groceries is known for its extremely soft and comfortable apparel that would be great for apres ski or running a Turkey trot this holiday season.

Groceries Apparel

Groceries Apparel

Everlane

This eco-friendly brand is jumping on the early Black Friday with up to 50% off of best-sellers for men and women, like cashmere sweaters for $139 (marked down from $198) and down puffers for $137 (marked down from $228).

Plus, Everlane’s Transparency Black Friday Fund 2023 is back, and they’ve partnered with the New Zealand Merino Company. Every $100 you spend will kickstart regenerative grazing for 66 sheep.

Everlane

Dick’s Sporting Goods

It’s no sweat to stock up on gifts for your active athlete (or yourself) because Dick’s is offering up to 50% off limited-time deals, plus extra outerwear in its clearance section.

Dick’s Sporting Goods

Dick’s Sporting Goods

Universal Standard

Start celebrating early with Universal Standard’s sale prices. The more you spend, the more you save: Get 15% off every $100 worth of merchandise or an extra 25% after you spend $175. Plus, extra savings on holiday dresses, tops, tees, and more.

Universal Standard

Universal Standard

Banana Republic

Go bananas when you get 40% off seasonal apparel during this early “holiday preview” sale.

Banana Republic

Banana Republic

OshKosh

Everything you need for your baby, toddler, and other young children to keep them warm and snuggly (and festive) this holiday season. OshKosh is offering a “12 Days of Black Friday Deals” sale early this year, with markdowns of 50% to 60% off.

OshKosh

Carter’s

If you have kids who need fleece (or anything else), this is the sale for you. Carter’s is also offering 12 Days of Deals for Black Friday.

Carter’s

Hanna Andersson

The best choice for PJ gifting during Christmas and Channukah. Comfy, all-cotton choices in iconic styles are now 50% off, and since you can’t wear your PJs all day, Hanna Andresson’s quality clothing is marked down by 40%.

Hanna Andersson

Vineyard Vines

Celebrate your inner prepster with 40% off all purchases of $200 at this early Black Friday sale for men, women, and kids.

J.Crew

Celebrate the season in stylish looks from J.Crew - all are nearly marked down up to 50% during this early Black Friday sale - and you can scoop up your favorite sale items for less now, too, with an extra 50% off already marked down items in the sale section.

Toad & Co.

If you love Toad & Co., but the prices seem a bit out of reach, you should run to this early Black Friday sale where everything (yes, everything, for men and women) is up to 70% off.

Walmart

Starting on 11/7 online and 11/10 in stores, Walmart is celebrating Black Friday with early deals on all kinds of clothing, from winter boots to warm fleece for men, women, and kids.

Walmart

Old Navy

This retailer always seems to have a sale going on, but early Black Friday promises deals starting at $6.

Old Navy

Macy’s

The holidays are already happening over at Macy’s during its Holiday Sale (November 6-11), where you can stock up on sparkles (jewelry is up to 60% off), style (men’s designer suits are also up to 60% off), and shoes (grab those new winter boots and other footwear for up to 30% off listed prices.

Nordstrom

Run, don’t walk to this early limited holiday sale (11/8-11/13, with some categories extended). Take up to 40% off the Designer Clearance racks, up to 30% off sweaters, boots, and dresses, and 25% off coats to keep you stylish and warm.

Nordstrom

Walmart

Get ready to snuggle with up to 40% off select pajamas and slippers for the whole family.

Walmart

Frye Boots

This semi-annual sale doesn’t advertise as “Black Friday” specific, but the timing is the same. Shop this iconic footwear brand’s beloved boots, shoes, and bags in a variety of styles for up to 50% off original prices.

Frye Boots

Tea

Dress your child for the holidays in style with eco-friendly outfits from Tea. Now offering up to 30% off boys' and girls' clothes during what they’re calling their seasonal “cozy sale”.

Naked Cashmere

Cashmere for women at 30% off original prices. Unbelievably soft and chic sweaters, pants, dresses, and more.

Lands End

The countdown to the holiday season has begun at Lands End, which is offering 12 days of deals, including up to 60% off its outerwear for kids and grownups.

Lands End

Select early Black Friday fashion deals

Women's Karuna Cord Wide Leg Pant

Toad & Co.'s designs are known for being comfy and stylish. These wide-leg cords will keep you warm all winter long. They were originally $ 100 but have been marked down to $84.99.

\ High-Waisted Button-Fly Slouchy Straight Cropped Non-Stretch Jeans for Women

Update your denim with one of Old Navy’s early Black Friday doorbusters—seriously marked down jeans. This pair is $13.97, normally $49.99.

High-Waisted Button-Fly Slouchy Straight Crop Jeans

High-Waisted Button-Fly Slouchy Straight Crop Jeans

Billy Pull On Shearling Boot

Rugged and warm (and stylish), this classic Frye cowboy-style boot is $397.98 (around $100 less) than its original price of $498. While it is still expensive, these high-quality boots are built to last for years.

Groceries Apparel

Made from 100-percent organic cotton, this is a soft tee with a not-too-low v-neck and it is a great staple for wearing layered under your sweater or on its own. Now $32.20 (down from $46), this wardrobe stable comes in white or gray and sizes XS to XL. Makes a great gift for yourself (or others).

Perfect Vee

Universal Standard Carefree Hoodie Sweatshirt Dress

This dress is made for a post-Thanksgiving stroll with soft, lightweight material, deep pockets, and a stylish hood. Casual, cozy, and cute, the mineral green shade with striped cuffs is a particularly festive color. Best of all, it’s 46% off.

Universal Standard Carefree Hoodie Sweatshirt Dress

Universal Standard Carefree Hoodie Sweatshirt Dress

Everlane The Organic Cotton Waffle Tee

Made from organic cotton and offered in seven colors, this waffle tee makes a great winter base layer or can be worn independently. Stylish, comfortable, and while supplies last, only $25.

Hanukkah 100% Snug Fit Cotton Pajamas

Carter’s has $24 holiday PJs for the whole family to keep the celebrations going all winter long.

Adult 2-Piece Hanukkah 100% Snug Fit Cotton Pajamas

Adult 2-Piece Hanukkah 100% Snug Fit Cotton Pajamas

Crocs

Popular leisure footwear brand Crocs for men and women are on sale for $39.99 but will be $24.99 on November 8, 2023, when Walmart’s early Black Friday deals heat up. These slide-on style clogs will keep your feet comfortable when you are standing on shopping lines.

Crocs Men’s and Women’s Unisex Baya Marbled Clogs

Crocs Men’s and Women’s Unisex Baya Marbled Clogs

Ray-Bans

Classic aviator polarized sunglasses are always in style for men and women. Whether you are on the slopes or getting some post-holiday sun, you’ll be happy you gifted yourself these Ray Bans pilots for $111.83 versus the original price of over $200.

Ray Ban Aviator Classic Polarized Black Pilot Unisex Sunglasses

Ray Ban Aviator Classic Polarized Black Pilot Unisex Sunglasses

Baozhu Family Matching PJ Sets

These PJ sets for families are only $15.99 a pair, and they’re decorated with Santa Claus and snowmen to help you celebrate Christmas even in your sleep.

Baozhu Family Matching PJ Sets

Baozhu Family Matching PJ Sets

Michael Kors bag

Pick up a designer crossbody bag in black for a steal (only $74.99) during Walmart’s Black Friday sale.

Michael Kors bag

Michael Kors bag

Eden Crewneck Sweater

Looks equally good with your favorite jeans or silk skirt; consider wrapping up this cashmere crewneck for yourself this holiday season because it’s $100 off. Now $195 (originally $295).

Zappos

Black Friday deals have started early at Zappos, where you can pick up gifts for the whole family for up to 50% off shoes, boots, bags, and more.

Zappos

Eco dreamiest long-sleeve pajama set

Lounge away the winter in this extremely soft pajama set or gift it to your favorite person this holiday. At 50% for $54.20, this is a Black Friday deal dedicated to the cozy season.

Lululemon Align™ High-Rise Pant with Pockets 25"

Let go of your old sweats and pick up some Lululemon high-rise pants for $99 marked down from $128. The high-rise and slim pockets make these great for yoga, pilates, running, or dashing through the streets doing your holiday shopping.

Early Black Friday beauty site wide deals

Kohl’s

Early Black Friday deals have arrived at Kohl’s—and that includes their Sephora store. You’ll see up to 40% off select skincare, makeup, and fragrance products.

Kohl’s

Kohl’s

Lovehoney

All the toys and more for grownups to add some sweetness and spice to the holidays–these stocking stuffers or gifts should be unwrapped after the kids go to bed. Everything is up to 70% off until 12/5.

Ulta Beauty

In the weeks leading up to Black Friday, Ulta is taking up to 40% off select hair and beauty products. From November 5-11, you’ll see 40% off select hair care, including tools and brushes. From November 12-18, you’ll get 30% off select fragrances, and deals on the Ulta beauty line of beauty and bath products.

Ulta Beauty

Ulta Beauty

Macy’s

This Holiday Sale has select name-brand cosmetics and skincare for 15% off of original prices. Bobbi Brown’s Vitamin Enriched Face Base Primer Moisturizer Duo with Vitamin C + Hyaluronic Acid is only $95 (marked down from $134) and a trio of MAC lipsticks are $25 right now.

Walmart

Beauty and body care products are marked down by up to 50% (and in a few cases more) so you can look your best this holiday season.

Beauty and body care

Beauty and body care

Snow

Keep your teeth as white as the snow when you use these oral care products. Now all of its best-selling products are up to 60% off, so you can stuff those stockings with everything your family needs to stay shining and bright during the holidays.

SkinStore

Take up to 30% off skincare products when you use the code COUNTDOWN until November 17. Then, you can continue saving on everything from moisturizers to cleansers from November 17-29, with up to 30% off your order with code JOY.

Up to 30% off your order with code JOY

Up to 30% off your order with code JOY

Philosophy

Stuff those stockings with a 40% off sitewide sale on your favorites and best-selling Philosophy lotions and potions for your face and body.

Select early Black Friday beauty deals

One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush

For $30 off its original price at Ulta, this combination hair tool (now only $44.99) will help your hair stay sleek and stylish even during the busiest of holiday seasons.

Revlon One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush

Revlon One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush

Platinum+ Styler 1'' Flat Iron

A three-time winner of the Allure Best of Beauty Award, this high-end flat iron isn’t cheap, but it is marked down by $83.70, making it $195.30 during Ulta Beauty’s Black Friday sale.

Ghd Platinum+ Styler 1'' Flat Iron

Ghd Platinum+ Styler 1'' Flat Iron

SMART-X Dryer And Diffuser Set

Pay nearly $100 off its original asking price of $329.00 (now $230) at Ulta for this technologically advanced Smart dryer that will dry and style your locks 75% faster than its competitors, with more air and less heat to help keep your hair healthy.

Bio Ionic SMART-X Dryer And Diffuser Set

Bio Ionic SMART-X Dryer And Diffuser Set

Too Faced Better Than Chocolate Eyeshadow Palette

The holidays are a time to shine, and your eyes will never look brighter with this collection of shadows in various metallics, mattes, and shimmers. The regular price for this set is $54, but during Kohl’s Black Friday sale, it's yours for $24.

Too Faced Better Than Chocolate Eyeshadow Palette, Multicolor

Too Faced Better Than Chocolate Eyeshadow Palette, Multicolor

Makeup Revolution 25 Days of Glam Advent Calendar

Grab an Advent calendar from Makeup Revolution and count down 25 days in December with sparkle and shine! Open a door a day to find full-size creams, blushes, lipsticks, and other makeup to get you ready for all the holiday parties. Now 30% off $60 during SkinStore’s early Black Friday sale.

Makeup Revolution 25 Days of Glam Advent Calendar

Makeup Revolution 25 Days of Glam Advent Calendar

Kate Somerville KateCeuticals Total Repair Cream

Winter can wreak havoc on your skin, but yours will stay soft and smooth with this cruelty-free total repair cream formulated with Peptides that help reduce loss of firmness, aid in dryness, and diminish fine lines and wrinkles. The best news? It is only $70, 50% off its regular price of $140 at Kohl’s.

Kate Somerville KateCeuticals Total Repair Cream, Size: 1 FL Oz, Multicolor

Kate Somerville KateCeuticals Total Repair Cream, Size: 1 FL Oz, Multicolor

Fairywill Ultrasonic Electric Toothbrush for Adults

Originally $72.98, you can pick up this rechargeable, whitening electric toothbrush for $19.99. Keep that smile merry and bright all year long, and at this marked down price, pick up another for your favorite family member.

Fairywill Ultrasonic Electric Toothbrush for Adults

Fairywill Ultrasonic Electric Toothbrush for Adults

BabylissPRO Professional High Speed Dual Ionic Dryer

Styling your hair will be easy this holiday when you buy a Babyliss Pro Ionic blowdryer for $50 off its original price of $189.98.

BaBylissPRO Nano Titanium Dual Ionic Dryer

BaBylissPRO Nano Titanium Dual Ionic Dryer

Early Black Friday appliance deals

Appliance site wide deals

Wayfair

Small appliances like coffee makers and stand mixers are all on sale now, along with many other home furnishings, all up to 70% off.

Wayfair

Kohl’s

Early access to these Black Friday sales is on, and you can enjoy these small appliances with an even smaller price tag, now 40% off.

Kohl’s

Home Depot

Hungry for a deal? Save up to $500 off kitchen bundles from LG, GE, and Samsung.

Home Depot

Samsung

Bespoke smart fridges are just a small part of this retailer’s early Black Friday deals, along with electric ovens and more, all for hundreds (and some items for over $1,000) off original pricing.

Bespoke smart fridge

Bespoke smart fridge

Our Place

Take up to 45% off sitewide on bundles of must-have kitchen cookware and more.

kitchen cookware and more

kitchen cookware and more

Walmart

This superstore is opening its sale early, getting into the holiday spirit with major markdowns on appliances, like $24 off a K-Express coffee maker (now only $35) and up to 40% off sweepers and more to keep your floors clean.

appliances at Walmart

appliances at Walmart

Lowes

Start thinking about your 2024 dream kitchen, with 45% off of appliances, plus $100 off every $800 you spend during this early Black Friday sale.

Select early Black Friday appliance deals

Samsung Bespoke 4-Door Flex™ Refrigerator with Family Hub

This beautiful, smart home appliance has Amazon’s Alexa voice assistant already built in, plus it can connect and act in concert with your Nest thermostat and other Samsung appliances. The Family Hub allows you to connect to your fridge (yes, your fridge) via your phone to see what’s on hand for dinner. Roomy and stylish, with a built-in beverage center and dual auto ice maker, you can save up to $1,600 during this Black Friday sale season.

Samsung Bespoke 4-Door Flex™ Refrigerator with Family Hub

Samsung Bespoke 4-Door Flex™ Refrigerator with Family Hub

Cuisinart 12 Speed 5.5 Quart Stand Mixer

Get a jump on all your holiday baking and save money on this colorful (and affordable, with 46% off the original price) Cuisinart stand mixer for $250 at Wayfair. We love that it comes in 13 color choices, with a power outlet that allows you to add Cuisinart accessories, like a pasta maker or ice cream churn, to the mixer.

Cuisinart 12 Speed 5.5 Quart Stand Mixer

Cuisinart 12 Speed 5.5 Quart Stand Mixer

PowerXL Vortex Pro 8-qt. Air Fryer

This air fryer is going for under $60 during Kohl’s early access Black Friday sale, which means you can enjoy healthier “fried” food during the holidays. We love its eight-quart basket that can help you feed a crowd.

PowerXL Vortex Pro 8-qt. Air Fryer, Black, 8 QT

PowerXL Vortex Pro 8-qt. Air Fryer, Black, 8 QT

Keurig K-Express Essentials Single Serve K-Cup Pod Coffee Maker, Black

Wake up to a perfect pour of java using a Keurig single serve, now only $35 (marked down from $59), or impress your houseguest by setting it up in the spare bedroom. Available in a few colors, including a cheery cherry red.

Keurig K-Express Essentials Single Serve K-Cup Pod Coffee Maker, Black

Keurig K-Express Essentials Single Serve K-Cup Pod Coffee Maker, Black

Early Black Friday mattress deals

Mattress site wide deals

Helix

Get 20% off items sitewide, plus two free dream pillows when you buy a mattress during this Black Friday sale.

Helix

DreamCloud

Get 40% off all these luxury mattresses when you shop the early Black Friday sale–prices start at around $799 for hybrids and $749 for memory foam models. Don’t sleep on this deal!

Casper

Are you lying down? You can now get up to 75% off clearance products at Casper.

Nolah Sleep

This brand is holding an early-access Black Friday sale with 35% off sitewide. It’s like a dream come true!

Nolah Sleep

Sleep Number

Don’t worry about night sweats this winter. Save up to 50% off temperature-regulating smart beds during this sale.

Sleep Number

Select early Black Friday mattress deals

Nolah Evolution 15” Mattress

This hybrid, high-end mattress is going for $1,624 (marked down from $2,499) during this early Black Friday Sale. Its targeted back support and responsive pressure relief should help you get a good night’s rest, whatever stress the holidays bring this year.

Nolah Evolution 15” Mattress

Nolah Evolution 15” Mattress

DreamCloud Hybrid Mattress

Marked down by 40%, this hybrid mattress will help you get a restful night’s sleep no matter how hectic the family visits get, thanks to its breathable cashmere (yes, it is so soft!) top quilted with foam, pressure-relieving gel memory foam, and innerspring coils.

DreamCloud Hybrid Mattress

Helix Kids Mattress

This award-winning kids' mattress by Helix will send them off to dreamland in comfort, and because it’s marked down by 20%, it won’t cause financial nightmares for their parents.

Helix Kids Mattress

Helix Kids Mattress

Early Black Friday home deals

Home site wide deals

Buffy

After you buy your new mattress, you’re going to need some sheets, duvet covers, and other bedding necessities. Get them here for up to 40% off!

Parachute

Classic Turkish cotton towels are just one item that will make you jump for joy over at Parachute’s early Black Friday “everything is 20% off” sale.

Kohl’s

Pick up plus throws and pillows (many for under $20 or $10) for easy upgrades to your home decor for the holidays.

Kohl’s

Frontgate

Pick up flameless candles, pillows and throws, and other decor, including holiday, for up to 25% off and free shipping during this early Black Friday sale.

Frontgate

Pottery Barn Kids

Get up to 60% off furniture, bedding, gifts, and holiday items from Pottery Barn Kids during its early Black Friday sale.

Pottery Barn Kids

Pottery Barn Kids

Pottery Barn

These early Black Friday deals with markdowns of up to 50% off beloved PB decor, furniture, bedding, and more, which means high-quality gifts this holiday can cost a little less. If you are having guests, Pottery Barn will help you set up in style (and for a bargain).

SaleAll Early Black Friday Deals

SaleAll Early Black Friday Deals

Tempur-Pedic

Stay cool and calm during the holidays–when you go to sleep, at least, with a ProAir Sheet Set for 50% off until 11/27

PROAIR SHEET SETS

PROAIR SHEET SETS

World Market

This shop is full of gorgeous global goods and during its pre-Black Friday sale, nearly everything is marked down from 20% to 50% off. Grab holiday decor, dining ware, furniture, and more to get your home and hearth ready for the season.

World Market - nearly everything is marked down from 20% to 50% off

Cozy Earth

Take up to 30% to 35% off at Cozy Earth when you shop its pre-Black Friday sale.

Marlow

Make sure all of your guests have a comfy place to put their heads. Marlow is offering 10% off one pillow, 25% off 2-3 pillows, or 40% off 4+ pillows until November 30.

Williams-SonomaUp to 40% off small appliances, home goods, and holiday decor at Williams-Sonoma’s early Black Friday sale.

Select early Black Friday home deals

Outdoor Flameless Pillar Candles

There is something about candlelight in the wintertime, but if you have young children or live in a dry location, flameless is another way to go when you want to illuminate your space. This set of five flameless pillar candles ($81.75 marked down from $109) is designed to be used outdoors (although you can definitely bring them inside), and they look as elegant as the real deal.

Outdoor Flameless Pillar Candles

Outdoor Flameless Pillar Candles

Star Wars™ Holiday Quilt & Shams

Holiday cheer with droids and Jedi? Yes, please! Pick up a quilt or sham for your Star Wars fan and deck the halls with Darth Vader, Yoda, and more for up to 40% off original prices. A quilt and sham set for a twin bed is now $220, marked down from $275.50.

Star Wars™ Holiday Quilt & Shams

Charter Club Solid 550-Thread Count 4-Piece Sheet Set

Stock your linen closet with this deeply discounted sheet set that comes in 21 color and eight size options. A queen set is marked down to $59.50 (down from $170).

Solid 550 Thread Count 100% Cotton 3-Pc. Sheet Set, Twin, Created for Macy's

Solid 550 Thread Count 100% Cotton 3-Pc. Sheet Set, Twin, Created for Macy's

Fireside Cozy Sherpa Reversible Throw

Curl up in front of the fire (or anywhere else) and stay cozy all winter long with this reversible throw blanket. It’s OEKO-TEX® STANDARD 100 certified and comes in decorative green and red if you want a festive throw, or in ivory, gray, and black if not.

Bamboo Sheet Set

Make up your bed for a long winter’s nap or gift these to your favorite linn-loving aunt, Cozy Earth’s bamboo sheet set is the gift of luxury - all for 30% off. Queen sized set is $272.30, marked down from $389.00 during this pre-Thanksgiving and Black Friday sale on the Cozy Earth site.

Emile Henry Modern Classics French Ceramic Pie Dish

If you love to bake, this one’s for you. Take $10 off this French ceramic pie dish to help your sweet and savory creations look as good as they taste. Now $39.95.

Furniture site wide deals

Burrow

Save up to 50% off in-stock couches, chairs, and more during Burrow’s early Black Friday sale, and you’ll have plenty of places to seat your guests this holiday season.

Burrow

West Elm

Save up to 50% off West Elm’s designs for the home during its early Black Friday sale. Plus, get free shipping on most items, so you can save a little bit more.

West Elm

One Kings Lane

Luxury furnishing becomes a lot more affordable with up to 40% off settees, sofas, and sectionals during this seasonal sale.

One Kings Lane

One Kings Lane

Frontgate

Deck your halls (and other rooms) with furniture, holiday decor, and more at up to 25% off (and free shipping!).

Frontgate

Wayfair

This early Black Friday sale offers 50% off of bedroom furniture and living room seating. Take 45% off kitchen and dining room essentials for seating and eating, too. Most everything on this already affordable website is marked down for the season.

Wayfair

LoveSac

Comfortable, stylish, and machine-washable, LoveSac’s modular seating may be just what you need to upgrade your living room—and during their early Black Friday sale, you’ll save up to 35% off.

LoveSac

Nurture&

You have until 11/15 to enjoy up to $750 off furniture bundles of four items, including nursery gliders and beds for kids, during this early Black Friday sale.

Nurture&

Walmart

It is never too soon to plan for spring and summer, and with savings like up to 30% (and in some cases more) on patio furniture, you’ll be all set when you want to bring the party outdoors.

Walmart

Select early Black Friday furniture deals

S/2 Nina Side Chairs, Walnut/Natural

Because you always need extra chairs during the holidays, and these are 45% off – two modern Danish chairs with woven rush seats for only $365.50.

S/2 Nina Side Chairs, Walnut/Natural

Wayfair Geo 84" Vegan Leather Sofa

This stylish and cruelty-free, vegan leather sofa from AllModern is now under $1,000 (41% off its original price), thanks to Wayfair’s early Black Friday sale.

Wayfair Geo 84" Vegan Leather Sofa

Wayfair Geo 84" Vegan Leather Sofa

Blanchett Swivel Chair

A chic swivel seat made from high-density foam, plus feathers and down, will be your most coveted chair in the house this holiday season and beyond. Marked down by 30%, it is $1,959.30 - $3,779.30 (depending on your choice of upholstery.

Blanchett Swivel Chair

Blanchett Swivel Chair

Burrow Nomad Velvet King Sofa

Generously sized and wrapped in sumptuous velvet, this couch is now 15% down from its original pricing, making this the perfect time to upgrade your sofa.

Burrow Modular Nomad Velvet King Sofa in Midnight, Walnut Legs | 35" L x 111" W x 33" H

Burrow Modular Nomad Velvet King Sofa in Midnight, Walnut Legs | 35" L x 111" W x 33" H

LoveSac The BigOne Bundle: Squattoman & Room for Two Footsac

This bundle of comfort made for two is marked down by over $600, so you can set up a soft spot for lounging by the fire with your favorite friend or family member.

LoveSac The BigOne Bundle: Squattoman & Room for Two Footsac

LoveSac The BigOne Bundle: Squattoman & Room for Two Footsac

Nicesoul Foldable PE Wicker Brown Hanging Egg Chair With Stand

Pick up what will likely become your (or your kid’s) favorite seat in the backyard, patio or deck for $159.00, nearly $100 less than its original $245 price.

Nicesoul Foldable PE Wicker Brown Hanging Egg Chair With Stand Swing Chair With Cushion and Pillow Capacity 350lbs

Nicesoul Foldable PE Wicker Brown Hanging Egg Chair With Stand Swing Chair With Cushion and Pillow Capacity 350lbs

Radley 5-Piece Fabric Sectional Chaise Sofa

A sectional sofa expands your seating options in your living room, and there’s no better time to find a deal on one than Black Friday. This timeless sofa comes in 13 different colors and is 47% off during Macy’s early Black Friday Sale, bringing the total to $2,199 (originally $4,225).

Early Black Friday travel deals

Travel site wide deals

Expedia

If you love to travel, Expedia is offering an early Black Friday deal of 30% off or more when you become a One Key member. When you do, you’ll save on select hotels in Miami Beach, New York City, and Punta Cana, just to name a few hot destinations, if you book by November 29, 2023. If you needed an excuse to duck your family with a last-minute vacation, look no further.

Lo & Sons

When you’re ready to pack your bags, these are the ones you’ll want to grab, and they’re all 45% off during this early Black Friday sale.

Lo & Sons

Calpak

Enjoy 15% off luggage and accessories as Calpak counts down its early Black Friday sale.

Calpak

Monos

But we’re not done with luggage yet! This stylish brand is now offering 30% off.

Monos

Early Black Friday travel select deals

Lo & Sons Catalina Deluxe

Pick up the perfect durable, versatile weekender duffle bag for 45% off its original price. Choose between recycled poly and eco-friendly canvas in a range of colors in sizes small or large.

Catalina Deluxe - Eco Friendly Canvas - Midnight Ash

Catalina Deluxe - Eco Friendly Canvas - Midnight Ash

Calpak Luka Soft-Sided Carry-On Luggage

Make sure everything fits in your overhead bin when you head home to see family and friends during your winter break with this soft-sided carry-on that’s $40 off.

CALPAK Luka Soft-Sided Carry-On Luggage in Peony | 20"

CALPAK Luka Soft-Sided Carry-On Luggage in Peony | 20"

Monos Best Carry-On Suitcase

Sleek, stylish, and on-sale, this carry-on is offered in colors inspired by NYC’s Magnolia Bakery; yes, you can buy this award-winning carry-on inspired by cupcake colors. You’ll definitely have sugar plums dancing in your head with these shades.

Monos Best Carry-On Suitcase

Monos Best Carry-On Suitcase

Sport and leisure deals

Sport and leisure site wide deals

Hydrow

Winter is a great time to focus on getting into shape, and these discounts of up to $200 on a small space-friendly rowing machine can make it easier on your wallet (the will power’s up to you).

Hydrow Wave Rower

Hydrow Wave Rower

Amazon

If you can’t afford a Peloton, try this stationary bike out for $220.

Sunny Health & Fitness Spin Bike Indoor Cycling Exercise Spinning Bike, silver (SF-B1001S)

Sunny Health & Fitness Spin Bike Indoor Cycling Exercise Spinning Bike, silver (SF-B1001S)

Titan Fitness

Everything you need to build the perfect weight room this winter: Weights, benches, resistance bands, and more are all marked down.

Titan Fitness

Titan Fitness

Nike

From November 7-11, Nike Members will be able to save an extra 25% off select styles of shoes and more with code FLASH at checkout so that you can put those new Air Jordans under the tree.

Nike

Select early Black Friday sport and leisure deals

Cast Iron Kettlebells

Kettlebell workouts are still going strong, and now you can pick and choose the ones you want for up to 10% off at Titan Fitness

KG Cast Iron Kettlebells

KG Cast Iron Kettlebells

Hydrow Wave Rower

This rower Hydrow (now $200) is a good-looking machine with a sleek design that works for small spaces, thanks to its ability to be stored upright. Enjoy the waves and water from the comfort of your living room with 4,000 immersive workouts, using its 16-inch display to inspire while you perspire. It’s available in fun colors, too, like a bright oceanic blue and sunset orange.

Hydrow Wave Rower

Hydrow Wave Rower

Sunny Health & Fitness Stationary Indoor Cycling Exercise Bike - SF-B1001/S

Skip the pricey stand-up bike and check off your New Year’s resolutions to keep your heart healthy and your legs strong. Now 30% off.

Sunny Health & Fitness Spin Bike Indoor Cycling Exercise Spinning Bike, silver (SF-B1001S)

Sunny Health & Fitness Spin Bike Indoor Cycling Exercise Spinning Bike, silver (SF-B1001S)

Portable Basketball Hoop Goal Basketball Hoop System

Game on for the whole family! This portable and adjustable hoop can be set as high as ten feet, and at only 21 lbs, you can wheel it in and out of your driveway with ease.

Portable Basketball Hoop Goal Basketball Hoop System

Portable Basketball Hoop Goal Basketball Hoop System

Early Black Friday pet supply deals

pet site wide deals

Petco

Pick up everything you need for your pets, from pups to parrots, during Petco’s early Black Friday deals. Take 30% off dog beds, enjoy markdowns on pet food, and get huge discounts on cold-weather gear like sweaters and raincoats for your fur babies for under $20.

everything you need for your pets

everything you need for your pets

Chewy

This one-stop shop for all your fur babies and feathered friends is rolling out its early Black Friday deals, like up to 40% off on food, treats and toys, collars, and more.

Select Early Black Friday pet supply deals

Greenies Feline SmartBites Healthy Indoor Natural Chicken Flavor Soft & Crunchy Adult Cat Treats

Your kitty cat deserves treats during the holidays just like you. These are $5.49 (marked down by a dollar) and worth it because every penny saved counts at the end of the year.

Greenies Feline SmartBites Healthy Indoor Natural Chicken Flavor Soft & Crunchy Adult Cat Treats

Greenies Feline SmartBites Healthy Indoor Natural Chicken Flavor Soft & Crunchy Adult Cat Treats

Early Black Friday children’s toys deals

Children’s toys site wide deals

Walmart

Popular children’s toy brands like Barbie, Lego, Parker Brothers games, and more are marked down up to 30% starting online on 11/8 at 3 p.m. and in-stores starting at 6 a.m. on 11/10.

Kohls

Toys for tots to tweens like Mr. Potato Head, Barbie, Disney toys, and brainteaser puzzles are all marked down during Kohl’s early access sale.

Toys for tots to tweens

Toys for tots to tweens

Maisonette

If your taste runs more traditional than trendy when it comes to your kids, this early Black Friday and Cyber Monday sale is offering up to 50% off selected items. An adorable 18-piece set of wooden stacking monster blocks (yes, the blocks are designed to look like friendly monsters) is 10% off the original price, at $35.99, while their carved wooden vegetable set (with French-inspired string market bag) for play kitchens is only $14.99, 40% off its original price.

Maisonette

Select Early Black Friday children’s toys deals

Barbie The Movie Collectible Doll, Margot Robbie as Barbie in Pink Gingham Dress

If they love Barbie, this trending holiday gift is sure to delight your kiddo this season. This special collector’s edition from the movie is just one of the toys marked down to $43 at Walmart for Black Friday.

Barbie The Movie Collectible Doll Margot Robbie as Barbie in Pink Gingham Dress Toy for 3 Years and Up

Barbie The Movie Collectible Doll Margot Robbie as Barbie in Pink Gingham Dress Toy for 3 Years and Up

Color Cloud 1000-piece Premium Craft Case

If your kid loves crafting, this set is 50% off its original price at Kohl’s and packed with everything they need to design colorful creations and keep small hands busy during the holidays.

Color Cloud 1000-piece Premium Craft Case

Color Cloud 1000-piece Premium Craft Case

Little Live Pets My Puppy's Home Interactive Puppy and Kennel

If your young kid wants a pet, this one (now $10 off at Walmart) can live in their room, and you won’t have to worry about taking it out for a walk in the snow. With 25 sounds and reactions, this puppy may be a great placeholder until the real one comes along.

Little Live Pets My Puppy s Home Interactive Puppy and Kennel 25+ Sounds and Reactions Ages 5+

Little Live Pets My Puppy s Home Interactive Puppy and Kennel 25+ Sounds and Reactions Ages 5+

LEGO Technic Jeep Wrangler 4x4 Toy Car Model Building Kit, All Terrain Yellow SUV

Lego toys are amazing but can get expensive, so now’s the time to grab a Lego car kit for a fraction of its original price, only $25.99 (originally $49.99). And don’t stop there: Many other Lego sets are also marked down during Walmart’s early Black Friday sale.

LEGO Technic Jeep Wrangler 4x4 Toy Car Model Building Kit, All Terrain Yellow SUV

LEGO Technic Jeep Wrangler 4x4 Toy Car Model Building Kit, All Terrain Yellow SUV

Early Black Friday holiday deals

Site wide holiday deals

Etsy

The popular homemade-but-by-someone-actually-good-at-crafting site is offering 25% off early holiday deals until November 19, 2023. Get prepped for December, even before Thanksgiving.

Early Holiday Deals

Early Holiday Deals

The Company Store

Pick up holiday ornaments and matching PJs for the whole family during this early Black Friday sale, which offers 25% off all products sitewide. And stay tuned for new deals offering up to 40% off each week.

Holiday ornaments and matching PJs

Holiday ornaments and matching PJs

Walmart

Seasonal decor, including pre-lit and decorated Christmas trees, is all marked down by (in some cases) over $100 in anticipation of the upcoming season.

Walmart

Bas Bleu

Enjoy up to 65% off games, toys, decor, and more for the holidays.

Snapfish

If you haven’t printed your holiday card yet, take advantage of 55% off all orders when you use the code JOLLYSTE55 during check-out. Plus, if you hurry, Snapfish is offering 75% off custom cards until 11/12 with the code JOLLYC75.

Garrett Popcorn

Get $22 off the Holiday Popcorn Tin until 11/19, and stock up on all treats and sweets for less. You can keep them, gift them, or buy two–one for you and one for them.

Early Black Friday select holiday deals

Nearly Natural South Carolina Spruce 8-foot Artificial Christmas Tree

Save almost $1,000 on this stunningly realistic artificial tree, which comes pre-lit with 700 warm lights. It’s now $325 during Macy’s early Black Friday sale.

Nearly Natural South Carolina Spruce 8-foot Artificial Christmas Tree

Nearly Natural South Carolina Spruce 8-foot Artificial Christmas Tree

Magic Yule Logs

The Yule log is a winter tradition in parts of Europe; now, you can celebrate Yule with these logs that send colorful sparks and flames when you toss them in a fire. Comes with a set of 11-inch logs wrapped in festive paper, with a story card that explains the origins of Yule, and contains a New Year’s non-denominational prayer for peace. These festive and fanciful logs are an easy way to celebrate the season. Get them for $22.49, marked from $24.99.

Magic Yule Logs

Magic Yule Logs

Luxe Lambswool Throw

Cuddle up under a luxuriously soft lambswool throw with fringe or gift it to your favorite cousin. At 40% off, you may want to buy one for them and one for you.

Luxe Lambswool Throw - Toast

Luxe Lambswool Throw - Toast

Holiday Tea Towels

Be festive and practical at the same time, with these cheerful tea towels you can hang in the kitchen during the holidays. Choose from whimsical winter dogs or a traditional holly design, both for 25% off its usual $24 purchase price. These all-cotton tea towels would make great stocking stuffers, too.

Holiday Tea Towels

Holiday Tea Towels

Wooden Christmas Advent Calendar, Light Up Table

This hand-carved Wooden Advent Calendar from Etsy can be easily backlit to create a glowing holiday scene reminiscent of a European village in the wintertime. Tiny drawers can hide treats as you count down until Christmas, but the biggest treat is that it’s 25% off for a limited time.

Wooden Christmas Advent Calendar, Light Up Table

Wooden Christmas Advent Calendar, Light Up Table

7ft Valley Pine Pre-Lit Tree with 200 Warm White LED Lights

Skip the lines and the cold at the Christmas Tree farm and take home an incredibly lifelike, pre-lit pine tree for the holidays that will last for years. At $130 off its original price, this seven-foot tall wonder is only $99–which is less than the ones sold over in the parking lot.

7ft Valley Pine Pre-Lit Tree with 200 Warm White LED Lights (38inch diameter) by Seasonal LLC

7ft Valley Pine Pre-Lit Tree with 200 Warm White LED Lights (38inch diameter) by Seasonal LLC

What you need to know for Black Friday

When is Black Friday 2023?

Black Friday begins on November 24 at midnight for many stores, although sales can start later in the day. It typically runs through the weekend into Cyber Monday, which falls on November 27, when online deals (similar to Black Friday) go live for online steals and deals.

However, if you’ve started shopping early, you’re not alone. Trends show that many consumers start their holiday shopping before November—according to the National Retail Federation (NRF), “Almost half (46%) of consumers started their holiday shopping before November last year (2022), up from 39% in 2019, and this year is shaping up to follow the same trend.”

That may be why this year, early Black Friday sales have started as early as the first week of November.

What deals should I expect on Black Friday?

Early Black Friday deals are slowly rolling out from major retailers, offering markdowns in categories like appliances and household items, plus technology and toys, in preparation for the holiday season. As we get closer to November 24, the deals will heat up and speed up, so look for sales on laptops, gaming devices, small appliances, and kid-friendly brands like Barbie and Lego.

What kind of Black Friday deals were there last year?

Last year there were huge sales on must-have products, like the Samsung 55-inch The Frame Smart TV on Amazon, which was going for $500 off its sale price. Dyson ran Black Friday deals on cordless vacuums, Apple lowered its prices on Airpods, Mac Books, and iPads, and big box stores like Target and Walmart slashed prices on nearly everything from tech to toys, apparel, and appliances in anticipation of the season.

How to get a good deal on Black Friday

If you’re searching for a specific product, there are ways to keep tabs on all the Black Friday offerings without getting totally overwhelmed. Sign up for emails from stores you love, set Google alerts for brands and stores you shop at, search by model number on electronics, and pay attention to your junk mail or promotions folder in your inbox, just in case sale announcements end up misfiled.

Where to find early Black Friday deals

If you’re looking for early Black Friday deals, you can find plenty of them both online and in stores. Check larger retailers like Home Depot, Walmart, Amazon, and Best Buy, and don’t forget your local mom-and-pop shops that might be holding sales early. You can find early Black Friday deals all around, so if you know your wish list, it doesn’t hurt to check out your favorite brands and shops beforehand.

What is a Black Friday Sale?

A Black Friday sale is traditionally when retailers offer considerable discounts on popular products. Black Friday sales used to start at midnight after Thanksgiving and run often until December 24 of that year. In today’s saturated market, Black Friday sales may start for some retailers in the last week of October and continue through December.

Why is it called Black Friday?

This colloquial term for what some retailers consider the biggest shopping day of the year, the day after Thanksgiving, heralds the start of the winter holiday season centered, for many, around gift giving. There are many theories and myths about why the Friday after Thanksgiving got its name. Probably most popular among them is that companies operating in the red prior to the day would be back in the black once holiday shopping got underway.

Historians, however, note that “Black Friday” comes from Philadelphia, where the Army-Navy football game was played in the 1950s-1970s, the Friday after Thanksgiving. The crowds arriving for the game were colossal, and the police who patrolled and corralled the crowds called it “Black Friday.” Still, the retailers in Philadelphia benefitted from the consumer traffic who, before and after the game, indulged in holiday shopping in the city, also eventually referring to the day as “Black Friday.”

By the 1980s, the name had stuck in the public’s imagination as the start of retail shopping, and has been around ever since.

The information presented here is created independently from the TIME editorial staff. To learn more, see our About page.

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