Shopping
Advertiser Disclosure

The Best Swimsuit Brands According to Fashion Stylists

Swimsuit Brands
iStock

Our evaluations and opinions are not influenced by our advertising relationships, but we may earn a commission from our partners’ links. This content is created independently from TIME’s editorial staff. Learn more about it.

Updated April 21, 2024

With summer right around the corner, it’s time to start getting this season’s swimwear in order–and we’re here to help. Finding the right swimsuit to keep on-call and ready can feel overwhelming with so many options out there. However, it doesn’t have to be. If you are hesitant about where to start with your swimsuit search, there’s no need to fear as we compiled a list of the best swimsuit brands on the market to help get you started.

Although many of these picks are our personal recommendations, we also tapped fashion stylist Leena Alsulaiman, stylist and style coach, Desiree Miranda, personal stylist and founder of Miranda New York, and Christina Stein, personal stylist and CEO of Style By Christina, to help us develop this list of the best swimsuit brands on the market keeping budget, features, and materials in mind.

What to consider when buying swimsuits online

What is your cost-to-benefit ratio for this purchase?

When thinking about how much you’d ideally like to spend on your next swimsuit, there are a couple of factors you should consider. If you live in a warm climate and/or spend lots of time in flip-flops and in the water or are shopping for someone who does, it may be worthwhile to invest more in a swimsuit with additional features and designed to last longer. On the other hand, if you don’t plan on swimming much and are only looking for a bathing suit for a short period of time or if you’re (or if the person you’re shopping for is) headed on vacation, you may feel comfortable allotting a smaller budget towards your next swimsuit. However, that is not to say that just because a swimsuit is cheaper does not mean it won’t meet the mark when it comes to durability, design, and overall quality. Considering your cost-to-benefit ratio is an individualized but important process to ensure you select a swimsuit from a brand that fits your budget and meets your expectations.

What features are non-negotiable?

Since not all swimsuits are created equally with regard to their features, it’s important you’re knowledgeable about the different kinds of features out there to make sure you put your money towards a swimsuit that you’re satisfied with.

“For example, if you have a larger bust, look for swimsuits with adjustable straps or built-in bra cups for added support and comfort,” says Alsulaiman. “Or, if you're self-conscious about your midsection, look for swimsuits with tummy control panels or ruching to help smooth that area.” Some swimsuits also have design features, including adhered belts and laces to enhance your natural figure in addition to UPF protection. If you’re particular about a specific swimsuit material, knowing about which are available and those that are recommended by our experts, such as nylon, polyester, and spandex, is key.

Do you think you’ll return or exchange your swimsuit?

Not every swimsuit brand has the same policies when it comes to returns and exchanges. Even if a brand has photos of pieces on different models, which is great as it provides you with a more accurate representation of how the piece may look on you, it is not always a surefire way to know if it will fit you as you expected or if a size accurately represents what you’re used to. That said, it is a best practice to thoroughly review their shipping, returns, and exchange policies and make sure you feel comfortable with them before giving your hard-earned money to a swimsuit brand. Also, make sure you carefully examine the size chart as each brand is different. “Sizing is not always accurate, so I would consider going with your usual size and one size up,” says Stein. “Sometimes a one-piece can be a little smaller because it’ll stretch and give you the fit that you want.”

Our top picks for the best swimsuit brands

Best sporty swimsuit brand: Jantzen

Best sporty swimsuit brand - Women
Jantzen
Best sporty swimsuit brand - Men
Jantzen

If you’re looking for a sporty swimsuit, don’t rule out Jantzen. Although this brand offers traditional one-piece suits and bikinis, the brand also offers a variety of zip front long sleeve one pieces which provide additional coverage and protection from the sun with a UPF50+ rating. In addition to their added coverage, these swimsuits are soft to the touch (I immediately noticed this when wearing the Flowers Of The Sun Whoopie Long Sleeve One Piece) as they are made with a blend of nylon, spandex, polyamide, and elastane. Jantzen also offers a collection of men’s swimsuits if you’re looking for a pair of swim shorts.

Specifications:

  • Price range: $45 to $118
  • Size range: US 4 to 18 or XS to XL
  • Shipping policy: Standard shipping ($9) takes between five and eight days and express two-day shipping ($25); international shipping fees vary
  • Return policy: Can make returns of an unused, unwashed, and unworn piece within 30 days of shipment
  • Special feature: UPF protection

What we like:

  • Made with soft material
  • Protects skin from the sun
  • Men’s swimsuits available

What we don’t like:

  • No plus sizes

The bottom line:

Jantzen offers swimsuits with extra coverage and sun protection, making the brand a solid option for athletic individuals who spend a lot of time outdoors.

Get it here: Jantzen


Best luxury swimsuit brand: Hermoza

Best luxury swimsuit brand
Hermoza
Best luxury swimsuit brand
Hermoza

When it comes to luxury women’s swimsuits, Hermoza meets the mark in more ways than one. Its swimsuits, made with polyester and elastane, keep fit at the forefront while still being eye-catching and feminine. Many of their suits (including the Genevieve Bandeau One-Piece Swimsuit) have an attached belt that can be adjusted while wearing and built-in bras for extra breast support.

Specifications:

  • Price range: $32 to $228
  • Size range: 2 to 14
  • Shipping policy: Standard $5 flat fee for U.S. shipping within seven to 10 business days via USPS or FedEx. Expedited service can be ordered at checkout (domestic); ships via FedEx within seven business days and may need to pay additional depending on region (international)
  • Return policy: A form needs to be filled out. Although there is an $8 processing fee for refund returns (not marked final sale), there is free shipping on all exchanges for suits unworn, unaltered, and unwashed.
  • Special feature: Swimsuits offer classic designs that don’t go out of style

What we like:

  • Some suits have an adhered belt
  • Flattering fits
  • Feminine

What we don’t like:

  • Have to be washed by hand

The bottom line:

Hermoza is known for its long-lasting swimsuits made with high-quality and eye-catching fabric.

Get it here: Hermoza


Best swimsuit brand for bikinis: Frankies Bikinis

Best swimsuit brand for bikinis
Frankies Bikinis

Frankies Bikinis

Whether you’re looking for a high-waisted or low-waisted bikini, Frankies Bikinis has you covered. “These bikinis are so cute with so many patterns to choose from,” says Stein. With more than eight bikini top styles, six bikini bottom styles, and 44 colors to choose from, it’s unlikely you won’t find a bikini that’ll match your beach or pool aesthetic. Plus, when you buy a swimsuit from Frankies Bikinis, you’ll support a female-led company–and we support that.

Specifications:

  • Price range: $70 to $195
  • Size range: XS to XXL
  • Shipping policy: Free shipping on all orders between one and nine business days (excluding a day or two for processing). Cannot expedite shipments for weekend delivery.
  • Return policy: Can get a refund on unworn bikinis in a new and unused condition with liners still attached within 30 days of your purchase (excludes “final sale” items)
  • Special feature: Many pieces to mix and match

What we like:

  • 44+ color choices
  • Free shipping on all orders
  • Female-led brand

What we don’t like:

  • Expensive

The bottom line:

Frankies Bikinis is a female-led swimsuit brand offering customers a wide range of bikini designs and styles.

Get it here: Frankies Bikinis


Best swimsuit brand for one-pieces: Good American

Best swimsuit brand for one-pieces
Women's Always Fits Modern Tank Swimsuit

Women's Always Fits Modern Tank Swimsuit

Although Good American is known for its denim, those shopping for one-piece swimsuits should not overlook this size-inclusive brand. With several one-piece swimsuits (including monokinis) of various designs to choose from, you won’t have to worry too much about how your swimsuit will look since they’re modeled on several models with different body types online. Plus, many of their swimsuits are made with wide shoulder straps and compression for increased support. And, they can be machine-washed for easy cleaning.

Specifications:

  • Price range: $49 to $159
  • Size range: XXS to 5XL
  • Shipping policy: Standard, ground, and expedited shipping options are available (domestic); brand works with Global-E on international orders. Many orders process and ship the day they are placed.
  • Return policy: Returns and exchanges on items in their original condition (with tags) are accepted if made within 21 days of the shipment date. The fees are as follows: $2.99 restocking fee (Happy Returns return bar), $7.99 restocking fee (UPS pre-paid mailed label), and $0 restocking fee (exchange or a refund to a store credit).
  • Special feature: Swimsuits are displayed on various body types online

What we like:

  • Size-inclusive brand
  • Has monokinis
  • Online shopping is made easy

What we don’t like:

  • Limited design options

The bottom line:

Not only does Good American sell high-quality jeans, but also high-quality swimwear (including one-pieces) that individuals size XS to 5X can wear.

Get it here: Good American


Best swimsuit brand for large busts: Adore Me

Best swimsuit brand for large busts
Rainey Lined Plus

Rainey Lined Plus

Although you may recognize the brand Adore Me for its lingerie (I know I have many of their bras), they also offer swimwear supporting cup sizes up to 46DDD for those with larger busts that are designed to fit like a bra (whether you choose contour, lined, push-up, or unlined cups) –and, I can attest that they do. In addition to their ability to comfortably fit larger breasts, these swimsuits are also super stylish and made with recycled materials.

Specifications:

  • Price range: $49.95 to $59.95
  • Size range: XS to 4X (bra size) and M to 4X (swimwear size)
  • Shipping policy: Free standard shipping (domestic); flat rates for international shipping are as follows: Canada $10.95, Saudi Arabia $15.95, Mexico $12.95, UAE $15.95, New Zealand $12.95, and Singapore $12.95.
  • Return policy: Free exchanges (domestic)
  • Special feature: Made with recycled materials

What we like:

  • Supports up to 46DDD
  • Many patterns are available
  • Made with recycled materials

What we don’t like:

  • Sizing may be difficult for some to interpret

The bottom line:

Those with large busts will appreciate a swimsuit from the lingerie brand Adore Me as the tops are designed to fit like bras.

Get it here: Adore Me


Best swimsuit brand for curves and best swimsuit brand for tummy control: TA3

Best swimsuit brand for curves and best swimsuit brand for tummy control
TA3 Sleeveless Surfy

TA3 Sleeveless Surfy

Looking to enhance your curves? I don’t think there’s a swimsuit brand that does it better than TA3. Made with patented shaping panels and intentionally placed laced, this brand helps show off figures and does so comfortably. Whether you’re looking for a one-piece swimsuit (like the Sleeveless Surfy—which is my personal favorite) or a Plungey Dress that can cinch up your body and double as a casual dinner dress on your next vacation, TA3 offers a variety of swimwear in sizes XXS-4X and three torso lengths (short, regular/long, and xlong). And, the brand even has some underwire suits that can support breasts up to a K cup.

Specifications:

  • Price range: $68 (bottoms) to $178 (one piece)
  • Size range: XXS to 4X
  • Shipping policy: Free FedEx ground shipping for all domestic orders. Swimsuits can be shipped to Australia, the UK, and Canada.
  • Return policy: Free exchanges and returns within 30 days of the order date. (unworn, original tag and hygienic liner intact), no refund for any original order expedited shipping costs on the original order (domestic); international customers are subject to a $20 restocking fee.
  • Special feature: Made with shaping panels and intentionally placed lace to enhance curves

What we like:

  • Underwire suits go up to K-cup
  • Three torso lengths are available
  • Waist cinching
  • Lace-up design

What we don’t like:

  • Expensive

The bottom line:

This swimsuit brand offers patented shaping technology to keep your body cinched and curvy.

Get it here: TA3


Best swimsuit brand on Amazon: Pink Queen

Best swimsuit brand on Amazon
Pink Queen Women's High Waisted Bathing Suit 2 Piece Bikini Set Tummy Control Swim Skirt Swimsuit Tankini Orange L

Pink Queen Women's High Waisted Bathing Suit 2 Piece Bikini Set Tummy Control Swim Skirt Swimsuit Tankini Orange L

Best swimsuit brand on Amazon
Pink Queen Two Piece Tankini Bathing Suit for Women's Ruched Tummy Control Wrap Swimsuit Sets with Bikini Bottom Sky Blue M

Pink Queen Two Piece Tankini Bathing Suit for Women's Ruched Tummy Control Wrap Swimsuit Sets with Bikini Bottom Sky Blue M

Although Amazon carries many swimsuit brands online, not many offer as many cute swimsuits as Pink Queen. With more than 30 pieces to choose from, including tankinis, one-pieces (including some strapless one-pieces), bikinis, and swim sets, you’ll be able to shop for styles for a variety of uses and in many different colors to match your preferences. Although these swimsuits are accompanied by lower price tags, they do not miss the mark when it comes to their quality. Plus, many of these pieces are available for quick delivery for Amazon Prime members.

Specifications:

  • Price range: $11 to $35
  • Size range: S to XL
  • Shipping policy: Some pieces offer free delivery (or if you meet the listed minimum spend amount) and free two-day delivery for Amazon Prime members.
  • Return policy: Free returns within 30 days of delivery when sent back in new and unused condition
  • Special feature: Swimsuits are available in vivid colors

What we like:

  • Fun colors available
  • Some swimsuits can serve as everyday attire
  • Also offers cover-ups

What we don’t like:

  • Some suits are recommended for hand washing only

The bottom line:

Pink Queen presents a plethora of swimsuit styles that deliver on color and quality. And, many styles have quick-shop options available for Amazon Prime members.

Get it here: Pink Queen


Swimsuit brand with the best selection: Swimsuits For All

Swimsuit brand with the best selection
Swimsuits For All - Mentor Tie Front Shirred High Waist Bikini Set

Swimsuits For All - Mentor Tie Front Shirred High Waist Bikini Set

Swimsuit brand with the best selection
Swimsuits For All - V-Neck Flowy Tankini Set

Swimsuits For All - V-Neck Flowy Tankini Set

Swimsuits For All is a popular swimsuit brand and for a good reason. Alsulaiman recommends Swimsuits For All as the brand has many sizes and styles available for purchase. Regardless of whether a swim dress, bikini, one-piece, or tankini is what you seek, Swimsuits For All has them available and in sizes 4 to 40. Although it’s not a guarantee, many pieces can often be found on clearance (sometimes for as much as 80% off, depending on the piece) on their website, which is simple to navigate. In short, this is a great brand to have in your beach bag.

Specifications:

  • Price range: $40 to $174
  • Size range: 4 to 40
  • Shipping policy: Standard, express, and superfast delivery is available. The shipping method varies depending on items and address (domestic); can ship to 145 countries with standard and express shipping between five and 12 days.
  • Return policy: Return to a return bar within 60 days (domestic); within 60 days in new and unused condition (international)
  • Special feature: Designed for size inclusivity, including pregnant individuals

What we like:

  • Bikini sets sold together
  • Extensive size range
  • Swimsuits are often on clearance
  • Many options are maternity-friendly
  • Longer return window

What we don’t like:

  • Some suits run large

The bottom line:

Swimsuits For All is a brand dedicated to size-inclusivity and that mission is exemplified through its extensive selection of swimwear.

Get it here: Swimsuits For All


Best plus-size swimsuit brand: BloomChic

Best plus-size swimsuit brand
Contrast Twist Front Skinny One Piece Swimsuit

Contrast Twist Front Skinny One Piece Swimsuit

Best plus-size swimsuit brand
Ditsy Floral Halter Neck Split Hem Swim Dress

Ditsy Floral Halter Neck Split Hem Swim Dress

Shopping for a plus-size swimsuit? Bloomchic’s swimwear is available in sizes medium to 6X and is not accompanied by an unsightly price tag. If that wasn’t enough to convince you, Stein recommends it, too. With A-line and empire waist swimsuit options available, it’s highly unlikely that you won’t find one that you feel great in (and fits well). We can’t forget to mention that the most you’ll spend on a piece of swimwear is $40–what’s better than that?

Specifications:

  • Price range: $15.80 to $38.80
  • Size range: M to 6X
  • Shipping policy: Free standard shipping on orders of $69 or more. Otherwise, $6.99 (standard) or $16.90 (express) (domestic); rates vary for international and can be found here.
  • Return policy: Returned items must be postmarked within 30 days of delivery. Free return shipping for the first returned item and then $6 deducted for additional items with other labels thereafter.
  • Special feature: Swimsuits have different waistlines

What we like:

  • Sizes available up to 6X
  • Has swim dresses
  • Affordable

What we don’t like:

  • The website is confusing to navigate

The bottom line:

When it comes to plus-size swimwear, Bloomchic offers highly adjustable and diverse options without the sticker shock.

Get it here: BloomChic


Best affordable swimsuit brand: Cupshe

Best affordable swimsuit brand
Red V-Neck Top & Classic Hipster Bikini Swimsuit

Red V-Neck Top & Classic Hipster Bikini Swimsuit

Best affordable swimsuit brand
Midnight Elegance Tummy Control One-Piece

Midnight Elegance Tummy Control One-Piece

If there’s a swimsuit style you can think of, Cupshe probably has it—and probably around the $20-30 mark. From classic bikinis to skimpier designs, retro halter one-pieces to tummy control suits, tankinis to cover-ups, Cupshe offers it. And if it’s a two piece? You can usually mix and match sizes. Speaking of sizes, the selection goes up to XXXXL, and for every size you select, there’s a pop-up that automatically shows the cup size, bust, hip, and torso measurement range. There are tons of color and pattern options, and you can get your suits fast (though free shipping only kicks in after orders of $199). They do offer discounts galore, which helps offset any shipping costs you pay.

Specifications:

  • Price range: $13 to $46
  • Size range: XS to XXXXL
  • Shipping policy: Free expedited shipping (five to seven business days) and free express shipping (three to five business days) on orders of more than $199 (domestic); international shipping is available and prices vary
  • Return policy: Unused products can be returned within 30 days of delivery and prices vary depending on the number of items being returned and/or if you’re a new shopper.
  • Special features: Mesh tummy control lining for some styles, mix and match sizing for many two-pieces

What we like:

  • Great selection of styles, sizes, and colors
  • Clear sizing info
  • Affordable

What we don’t like:

  • Free shipping is only offered for orders of more than $199

The bottom line:

When you want a lot of options without being overwhelmed, and want clear, up-front sizing info, Cupshe can’t be beat.

Get it here: Cupshe


How I selected the best swimsuit brands

Expert advice

I selected the best swimsuit brands after interviewing professional fashion stylists about features, budget, and sizing. During our interviews, they provided some swimsuit brand recommendations, which I took into account and included in this list.

Personal recommendations

Living in Florida, I’ve tested my fair share of beach accessories—like beach towels and swimsuits—and have learned that not all swimsuits are created equally. That said, I’ve included a couple of personal swimsuit brand recommendations on this list (some of which our experts also recommended).

Materials

Since our experts noted in our interviews that swimsuits made from nylon, polyester, and spandex tend to last the longest, most of the brands above offer swimsuits made with these materials or a combination of these materials.

Styles

Not everyone has the same preferences when it comes to their preferred swimsuits. Keeping that in mind, I selected swimsuit brands that offer multiple styles, including one-pieces, bikinis, tankinis, swim dresses, and cover-ups. I also tried to include brands that offer several colors and patterns to cater to different preferences.

Frequently asked questions (FAQs)

What swimwear is most flattering?

There is not one type of swimwear that is the most flattering as the definition of flattering varies by person and how one feels while wearing a piece of swimwear. However, Alsulaiman recommends selecting styles that enhance the features on your body that you like the most and want to highlight That said, there are a couple of features she recommends looking for when swimsuit shopping that are generally flattering, including ruching, wrap-style tops, and high-waisted bottoms. If you want to appear slimmer, she advises opting for darker-colored swimsuits and those with vertical stripes. However, “bold prints and bright colors can help draw attention to your best features, too,” says Alsulaiman.

Which swimsuits last the longest?

All of our experts agree that looking for pieces made out of durable and high-quality materials such as polyester, nylon, and spandex is the key to finding a swimsuit that will last for a long time. After all, when you invest in a swimsuit, you should do so from a brand that recognizes that your new garment will be exposed to potentially damaging elements whether that be chlorine, the sun, or sunscreen, and therefore should be strong and able to withstand regular washing without damaging.

How much should a swimsuit cost?

According to Miranda, the price of a swimsuit will vary depending on its fabric, designer, and features. "A good quality swimsuit should be around $100-$180 at most,” says Miranda. You want to make sure you opt for a brand that has been creating swimsuits for a while and perfected their craft.” With this in mind, it’s possible to find high-quality swimsuits for a couple of dollars more or less than that range, and may depend on whether a swimsuit is on sale or just hit the market.

How do you hide lower belly fat in a swimsuit?

While we believe that every body at the beach is a “beach body,” if that is what will make you more comfortable when at the beach or the pool, Miranda recommends looking for a swimsuit that drapes down or has ruching at the front. Many swimsuits also contain shapewear panels and are made with “tummy-controlling” fabric which can help with the process. If you want to keep things simple, Alsulaiman recommends opting for a high-waisted bottom if you’re shopping for a two-piece suit or simply going for a one-piece.

The information presented here is created independently from the TIME editorial staff. To learn more, see our About page.

1.1239.2219+1.66.0