Our evaluations and opinions are not influenced by our advertising relationships, but we may earn a commission from our partners’ links. This content is created independently from TIME’s editorial staff. Learn more about it.
When it comes to Black Friday deals, most people think of technology, appliances, or a new TV. But so many items are deeply discounted this time of year, beyond the usual black friday tech deals, including jewelry and watches. When it comes to watches, you can find huge savings on all kinds from luxury and designer to sporty, trendy, children’s, and much more. Luxury watches, in particular, can be really pricey and a big investment, so if you’re in the market for a watch for yourself or a wow-worthy gift for a loved one, buying on Black Friday is a smart choice. So if you’re trying to be more analogue, stylish, and on time, check out the cool Black Friday deals we found. Hurry up: The clock’s ticking!
Deals by category
Best Black Friday digital watch deals
Casio G-Shock GD350GB-1
The chunky Casio G-Shock has been a longtime celeb fave and the popular black and gold GD350GB-1 is on sale at Casio for Black Friday for 50% off. You can buy the waterproof and night vision watch for $59.99 at Casio, half off from its usual price of $120. The unisex watch looks groovy on everyone.
Casio G-Shock GD350GB-1
Best Black Friday women’s watch deals
Bulova Women’s Crystal Stainless Steel Bracelet Watch 32mm
This stainless steel and crystal watch is elegant and understated enough for making presentations and wining and dining clients. It’s water resistant to 30 meters, and you get free sizing at Macy’s with proof of purchase. It’s on sale for Black Friday for $137.50 at Macy’s, down from $275, saving you 50%.
Bulova Women’s Crystal Stainless Steel Bracelet Watch 32mm
Movado Moda bangle-band watch
This gorgeous Movado watch will last you a lifetime. The Movado Moda bangle-band watch features a sleek, numberless dial for a bohemian luxe look. Perfect as a gift, or a deserved treat for yourself, the Moda watch is available for $795 at Movado.com, but will be 20% off as part of Movado’s Black Friday sales, which runs November 22 through Monday November 27. Apply the code THANKS20 at checkout. Exclusions apply.
Movado Moda bangle-band watch
I.N.C. International Concepts Women’s Bracelet Watch Set
If you’re looking to buy some holiday presents early, we found the cutest watch gift set at Macy’s on sale for just $19.99, an amazing 66% off. The three-in-one gift set features a three-hand quartz watch, and two decorative bracelets, perfect for layering.
I.N.C. International Concepts Women’s Bracelet Watch Set
Fossil Karli Three-Hand Stainless Steel Watch
We’re obsessed with this Karli Three-Hand Stainless Steel Watch from Fossil. It boasts hundreds of four-star reviews, and the elegant look of this watch looks way more expensive than it is. Available now for $45 at Fossil, down from $150 for a savings of 70% off.
Karli Three-Hand Two-Tone Stainless Steel Watch Jewelry
Best Black Friday men’s watch deals
Invicta Men's Pro Diver Analog Display Quartz Silver Watch 8932OB
Our jaws dropped when we saw the Black Friday price for this luxury watch. The bestselling Invicta Men's Pro Diver Analog Display Quartz Silver Watch 8932OB is on sale for just $51.99 at Walmart, almost 75% off its usual price of $395. You can purchase a two-year protection plan for the bestselling, stainless steel, water-resistant watch for just $7.
Invicta Men's Pro Diver Analog Display Quartz Silver Watch 8932OB
Casio Men's MDV106-1AV 200 M WR Black Dive Watch
Bill Gates has been spotted wearing the Japanese brand, Casio, and you can get the Casio Men's MDV106-1AV 200 M WR Black Dive Watch for 33% off at Amazon for $49.92, down from the usual $74.95.
Casio Men's MDV106-1AV 200M Black Dive Watch.
Best Black Friday kid watch deals
Dakota Fusion Neon Mini Hidden LED Digital Kid’s Watch
Kohl’s has a big selection of kids watches at 20% off for Black Friday, including Disney characters like Frozen and Mickey Mouse. Kids and tweens will love the bright Dakota Fusion Neon Mini Hidden LED Digital Kid’s Watch, on sale for just $15.20 at Kohl’s.
Best Black Friday smartwatch deals
Apple Watch Series 7
If you've been eyeing an Apple Watch, you can score one for under $500 on Black Friday. Currently, Amazon is selling an Apple Watch Series 7 for $391.37 down from $749, an almost 50% savings. The smartwatch is water-resistant, has a fitness tracker, and comes in a graphite stainless steel case.
![Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant](/shopping/static/80b94d923429a0ec9b82a55ccc2aa9c1/5f169/80b94d923429a0ec9b82a55ccc2aa9c1.webp "Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant")
Apple Watch Series 7 [GPS + Cellular 45mm] Smart Watch w/Graphite Stainless Steel Case with Abyss Blue Sport Band. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant
iConnect by Timex Active Square Smartwatch TW5M34500
If you’re in the market for a fitness smartwatch, this iConnect by Timex Active Square Smartwatch TW5M34500 is hard to beat. This water-resistant watch tracks heart rate, steps, calories, and monitors sleep. Available at Walmart for $22.65, down from a regular price of $58.52, so more than 50% off.
iConnect by Timex Active Square Smartwatch TW5M34500
What you need to know for Black Friday
When is Black Friday
Black Friday refers to the day after Thanksgiving when huge sales occur. It is often considered the kick off of the holiday shopping season, though each year the deals start sooner and sooner. This year Black Friday is on Friday November 24, 2023.Historically, Black Friday has begun at 12:01am on Thanksgiving Night/Black Friday morning, with some retailers staying open 24 hours to accommodate excited shoppers. Most Big Box retailers like Walmart, Best Buy, and Target will open Friday at 6 a.m. Black Friday sales usually continue through Sunday November 26, 2023 until midnight. Then Cyber Monday deals begin.
What deals should I expect on watches?
We’re seeing big discounts from 10% to up to 70% off designer, fitness, and kid watches perfect for work, school, travel, and everyday wear from popular brands like Fossil, Coach, Movado, Bulova, and many more.
What kind of watch deals did they have last year
In 2022, we saw big discounts on popular designer brands at Macy's, Nordstrom, Fossil, and Kohl’s, Watch Pilot, Amazon, Walmart and more, including up to 40% off men’s Bulova watches from Amazon, and women’s watches from Macy’s discounted down to $19.99.
How to get a good deal on watches on Black Friday
To score the best deals, and get early access, sign up for brand and store emails blasts, newsletters, and text alerts, which can be usually found by scrolling to the bottom of their site.
Popular brands and sites for Black Friday watch sales include:
How to choose the best watch for you
Because so many deals abound for Black Friday, it’ll help you budget and scope out a true deal if you know how much you want to spend, the intent of your watch, and your or your recipient's distinct style.
If you’re in the market for a fitness watch, then sweat-resistant materials, comfort, and even tech tracking are things to consder. For luxury watches, consider quality, water resistance, and warranty. And for everyday watches, consider durability and style. Will you opt for a classic like a Coach and Anne Klein or go for something more trendy and playful like a Swatch? Having a focused sense of what you're looking for, will help you laser in on the best deals this Black Friday.
Where to find Black Friday deals on watches
Visit popular big box and online watch retailers like Amazon, Walmart, Kohl’s, Fossil, Movado, and Nordstrom to score the best deals this Black Friday
The information presented here is created independently from the TIME editorial staff. To learn more, see our About page.