Black Friday Toys Deals 2024: Save on Moana 2, LEGO, Marvel, and more

Black Friday toy deals are a great way to save money while putting a serious dent in your Christmas toy shopping list. The 2024 season brings plenty of great toy sales from retailers who can help you surprise and delight your kids during the holidays while sticking to your budget.

Best deals on toys for toddlers

Save $17.99 on Melissa & Doug 100 Wood Blocks

Regularly $27.99, you can get this set of 100 wood blocks at Walmart for just $10.

Save 50% on Mr. Potato Head

Regularly $39.99, Mr. Potato Head is on sale for $19.99 at Kohl’s. Save 15% more with code SHOP15.

Get the Melissa & Doug Pets Wooden Chunky Puzzle for just $5

Regularly $16.89, you’ll save $11.89 on this 8-piece wooden puzzle at Walmart.

Get Twister for $10

You’ll save $7.97 on Twister when you buy it at Walmart, paying just $10.

Pay Just $10 for Scrabble

Regularly $21.99, Walmart’s dropped the price on the classic Scrabble board game to just $10.

Best deals on the year’s most popular toys

Save $29.99 on furReal JJ My Jumping Pug

Walmart has slashed the price on JJ by $29.99! You’ll pay only $20 instead of the original price of $49.99.

Save $24.99 on the LEGO Technic NASCAR Chevrolet Camaro Building Kit

Regularly, it is $49.99, but this kit is on sale for half off, so you’ll pay $25 at Walmart.

Save $9 on the LEGO Harry Potter 2024 Advent Calendar

Walmart marked down this popular Advent calendar by $9. You’ll pay $35.99 and can celebrate the countdown to Christmas.

Save $5.50 on the Marvel: Titan Hero Series Spider-Man Action Figure

Get this action figure for less than $10 when you buy it from Walmart. It’s now $9.84, compared to its regular price of $15.34.

Save $18 on the Nerf Laser Strike Laser Tag 2 Pack Blaster Set

Originally $39.99 at Walmart, you’ll save $18 on this set. You’ll pay just $21.99

Save $25.55 on the Jurassic World Ruthless Rampaging Allosaurus Dinosaur Toy

Save almost 50% on this dinosaur toy at Walmart. You’ll pay $29.44 compared to the toy’s original price of $54.99.

Save on Moana 2 toys

Amazon has sales on various Moana 2 toys, and some toys start at just $5.24.

Save 40% on LEGO Disney Encanto the Madrigal House

Regularly $49.99, you’ll pay just $29.99 for this LEGO kit on Amazon.

Save 33% on the Harry Potter Enchanting Hedwig Interactive Owl

This owl is regularly $44.99, but you’ll pay just $29.99 at Amazon.

Save 30% on LEGO Building Kits

Save 30% on LEGO building kits at Kohl’s. Plus, save an extra 15% with code SHOP15.

Save 50% on the X-Shot Insanity Series Motorized Rage Fire Gatlin Gun

Kohl’s has discounted this toy motorized gun from $59.99 to $29.99, and save 15% with the code SHOP15.

Save 50% on the Mattel Hot Wheels City Ferris Wheel Whirl Playset

Regularly $49.99, Kohl’s has discounted this playset so you’ll pay just $24.99, plus get 15% off with the code SHOP15.

Get Disney’s Frozen Toniebox Audio Player Starter Set for $99.99

Regularly $139.99, you’ll pay just $99.99 at Kohl’s, plus get an extra 15% off with the code SHOP15.

Save 50% on Disney’s Frozen Basic Elsa Styling Head

Regularly $19.99, you’ll pay $9.99. Plus, save an extra 15% with code SHOP15.

Best deals on stuffed animals and dolls

Save $8.99 on Squishmallows Felton the Siamese Cat

Walmart has discounted Felton the Siamese by $8.99. Instead of the original $24.99 price, you’ll pay just $16.

Save 30% on Squishville by Squishmallows What’s Cookin’ Squad

Regularly $34.99, these Squishmallows are on sale for $24.49 at Amazon.

Save 50% on Squishmallows 16-in. Yollie-Mint Yeti W/Coral Bucket Hat

Regularly $24.99, you’ll pay $12.49 at Kohl’s. Get an extra 15% off with code SHOP15.

Save $19.97 on the Disney Stitch Jumbo Plush

Walmart has dropped the price on this 32-inch stuffed animal to $20.

Get the Malibu Barbie Travel and Travel Set for Just $10

Regularly $22.99, this set is on sale at Walmart for $10.

Save 50% on the Barbie and Fiat 500 Vehicle Play Set

Regularly $39.99, this play set is on sale for $19.99 at Kohl’s, plus save 15% with code SHOP15.

Best deals on games

Save up to 50% on games at Target

Target has discounted classic and popular games, like Sorry! and Monopoly, by as much as 50%.

Save 62% on Throw Throw Burrito

This dodgeball card game is regularly $24.99, but you’ll save 62% and get it for $9.49 at Amazon.

Best deals on movies for kids

Save 36% on the Harry Potter 8-Film Collection

This set of Harry Potter films is regularly $88.72, but Amazon’s put it on sale for $56.49.

Best deals on video games

Save $20 on The Legend of Zelda: Tears of the Kingdom

Starting November 24th, you can get this popular game for $49.99, saving $20 off its regular price.

Save $20 on Super Mario Maker 2

Beginning November 24th, you’ll pay $39.99, saving $20 off the regular price of $59.99.

Save $20 on Animal Crossing: New Horizons

Beginning November 24th, you can save $20 on Animal Crossing: New Horizons, and will pay just $39.99.

Save $20 on Pikmin 4

Pikmin 4 for Nintendo Switch goes on sale on November 24th. You can save $20 and get it for $39.99.

Save $20 on Nintendo Switch Sports

Starting November 24th, you can save $20 on Nintendo Switch Sports.

Save $20 on Kirby and the Forgotten Land

Kirby and the Forgotten Land goes on sale beginning November 24th, so you’ll pay $39.99 compared to the regular price of $59.99.

Save 50% on Super Mario Odyssey

Super Mario Odyssey goes on sale beginning November 24th. You’ll pay 50% and pay just $29.99.

Pay just $29.99 for Pikmin 1+2

Starting November 24th, you can get Pikmin 1+2 for just $29.99.

Save $20 on Neon Red and Neon Blue Joy-Con Controllers

Beginning November 24th, you can save $20 on Neon Red and Neon Blue controllers, paying just $19.99 each.

Best deals on toys for outdoor play

Save $100 on the Ford Bronco Raptor Ride on Truck

Normally $269.99, you’ll pay $169.99 for this ride-on truck when you buy it at Walmart.

Save $41.99 on the Razor Black Label E90 Electric Scooter

This electric scooter for kids is on sale at Walmart for $98, so you’ll save $41.99 on its regular price of $139.99.

Save 42% on the Hiboy S2 Pro Electric Scooter

Regularly $649.99, Amazon has put this scooter on sale for $379.98.

Save 40% on the Gyroor Hoverboard

This all terrain hoverboard is regularly $209.99, but it’s on sale at Amazon for $124.99.

Pay Just $79.99 for the GOTRAX STARZ Self Balancing Hoverboard

Regularly $159.99, this hoverboard is on sale for $79.99 at Kohl’s. Save an extra 15% with code SHOP15.

Save $309 on the Best Choice Products Kids Electric Ride-On Ford Mustang

Walmart has slashed the price of this ride-on car to $109.99 (regularly $418.99).

Save $210 on the Lamborghini Powered Ride On Car

Regularly $369.99, you can get this car for $159.99 at Walmart.

Save $282 on the Funcid Kids Ride on Tractor with Trailer

Regularly $399.99, Walmart has discounted this ride on tractor to $117.99.

When is Black Friday?

This year, Black Friday falls on November 29, the day after Thanksgiving, which comes late (just a few days before December and the rev-up to the holiday season) in 2024. When the Black Friday sales start is up to the individual retailers; some early ones begin a couple of weeks before Thanksgiving, and others begin on turkey day itself. Then, you have Black Friday deals that start at midnight; others begin in the early morning on actual Black Friday, the 29. Deals end at different times, too, with some ending on Saturday while others last throughout the weekend and even into Cyber Monday.

If you already have your shopping list and are ready to find the best deals on toys (or anything else!), it’s always best to act quickly. Retailers often have limited stock of Black Friday sale items, so even if you plan to buy something before the retailer’s sale ends, you may miss out on the deal if the item sells out. Pro tip: Black Friday is not the time to let things linger in your virtual shopping cart if you purchase presents online.

What deals should I expect on toys?

Black Friday toy deals often include sales on some of the year's most popular toys, often with steep discounts. Some retailers offer extra incentives like free shipping or extra savings off of your total purchase amount, too. During Black Friday, retailers mark down toys for all ages (even tweens and teens), so there are usually plenty of options for 1-year-olds, 2-year-olds, toddlers, and up.

What kind of toy deals did they have last year?

Last year’s Black Friday toy deals included sales of up to 50% off popular toys and brands, like LEGO, Melissa & Doug, Barbie, and more. There were also plenty of deals on action figures, plushies for babies 0-6 months and 6-12 months, remote-controlled cars (and electronic bugs and animals, too), and popular dolls, like ones from the American Girl collection.

How to get a good deal on toys on Black Friday

To hunt down the best Black Friday toy deals, subscribe to retailers’ email updates and notifications. When you sign up for notifications, you’ll be among the first to know about upcoming sales and when deals go live. Retailers like Walmart, Amazon, and Target often have big sales on toys during Black Friday, so if you only subscribe to a few, make sure these three make your list to receive details on upcoming sales.

If you set your Google alerts to inform you about Black Friday news, you’re likely to receive an overload of information. Try this instead: if you’re looking for a specific toy, set your alerts for that one item. You’ll be notified as news and deals about that toy are published, and you can get ready to pounce when it goes on sale.

Multiple retailers often offer Black Friday deals on the same toy, especially if it’s popular. Take a little time to compare the available sale prices to make sure you’re getting the best deal. If you’re comparing a very specific toy, like a particular LEGO set or a video game, search Google using the item or model number to confirm you’re looking at the right product.

How to choose the best toy deals for you

Make a list and check it twice

Try to plan your Black Friday shopping as much as possible. Determine which toys you want to purchase and then create a list to help you stay focused as you shop. It’s also helpful to familiarize yourself with the regular price of each toy so you can tell which deals offer the best savings.

We’re here to help

There are so many toys and games out there it can get overwhelming to keep track of all the sales. To help you find the best Black Friday deals, I’ve created a guide to help you shop the sales and check off the toys on everyone’s wishlist. Stay tuned, too. I’ll continue to update this guide as new deals come out, too, so think of it as your go-to resource for the biggest discounts on toys for kids of all ages.

Where to find Black Friday deals on toys

Along with revisiting this guide, keep track of the trifecta of behemoth retailers, Walmart, Target, and Amazon, all known for offering some of the best Black Friday deals around. Check these retailers’ websites frequently in the lead-up to Black Friday to find out about their sales and discounts on toys.