Prime Day Beauty Deals 2024: The Best Sales on Skincare, Makeup, and More

If you’re looking for Amazon Prime Day deals—specifically of the beauty variety, you’ve come to the right place. Prime Day is around the corner and if you’re in the market for Amazon shopping tips and strategies—plus deals under $50, you simply can’t do better than Amazon’s annual two-day mega sale. But what are the best deals on all things hair care, skin care, and makeup? Read on for this beauty expert’s top picks.

Best skincare deals

Supergoop! Glowscreen SPF 40

Snag this viral beauty sensation that’s an SPF and illuminator in a single formula for just $30.40, down from $38—20% off during Prime Day.

ETUDE House SoonJung 2x Barrier Intensive Cream

A thick, super hydrating moisturizer is just what you need for nighttime or cooler weather. This well-formulated barrier cream is just $11.39, down from $17 (a whopping 33% off).

LANEIGE Lip Sleeping Mask Vanilla: Nourish, Hydrate, Vitamin C, Murumuru & Shea Butter, Antioxidants

Get the best price on this viral hit known among beauty experts as the best nighttime lip balm, ever. It’s only $19.20, down from $24—a solid 20% off during Prime Day.

OSEA Undaria Algae Body Oil 5 oz - After Shower Body Oil

Get 20% off this viral favorite from a Malibu-made brand. This body oil keeps your limbs looking extra gleamy for evenings out. It’s just $41.60, down from $52.

COSRX Glass Skin Starter Set

Don’t miss out on this essence and retinol duo for 20% off! COSRX’s popular skincare products are now just $24, down from $30 for the set.

Coco & Eve Self Tanner Mousse Kit - (Medium)

This is the best self tanner I’ve come across and I’ve repurchased it several times. It gives you a non-stinky, lasting, believable tan that’s easy to apply and I’m thrilled it’s now 20% off. It’s just $31.20, down from $39.00.

SOL DE JANEIRO Rio Sunset Glow Oil

TikTok’s hottest body care brand has a fantastic deal on this stunningly-scented skin oil. Add a lovely glow to your limbs for 20% off—$28, normally $35.

Mario Badescu Facial Spray with Aloe, Herbs and Rose Water for All Skin Types

Keep one on your desk to refresh your makeup during the day or spritz in between your serum and your moisturizer. Either way, enjoy 30% off this popular rose water spray and snag it for $5.60, down from $8.

TATCHA Pure One Step Camellia Cleansing Oil | 2 in 1 Makeup Remover Oil & Face Wash

Cleanse with benefits. Double cleansing is key to removing dirt, oil, and sunscreen and this beautiful camellia-infused oil wash from Tatcha is a hit. Score one for $35, down from $50.

Clinique Moisture Surge 100H Auto-Replenishing Hydrator Face Moisturizer

Get 1.7 ounces of this classic moisturizer that hydrates and moisturizes all skin types. At 30% off, you’ll want to stock up for the year on this favorite, now $32.20, down from $46.

Best hair care deals

INFINITIPRO by CONAIR DigitalAIRE Hair Dryer

A solid, quick-drying hair dryer at a nice price, this frizz-eliminator even comes with a diffuser.

It’s $94.99, down from $128; 26% off.

Dyson Airwrap Exclusive Bundle

You don’t have to wait for Black Friday to save on this high-tech, does-it-all styler that rarely goes on sale. This exclusive deal brings the bundle down to $549 (normally $674.99).

CHI Spin N Curl Special Edition - Mint Green

Style your hair with waves or curls with the push of a button with this novel twist on curling irons, marked down to $63.89 (from $119.89).

Kristin Ess Signature Travel Size Salon Shampoo + Conditioner Set

At 20% off, this set of minis for travel is exactly what you need for weekends away for the rest of the summer. It’s $9.59, down from $11.99.

John Frieda Moisture Barrier, Anti Frizz, Frizz Ease Firm Hold Hairspray, Humidity Resistant Spray

This hairspray is humidity’s worst enemy. John Frieda’s Anti Frizz range is a classic for a reason, and now you can stock up on this top-selling hairspray for $26.91, down from $35.88—25% off.

Wet Brush Original Detangling Hair Brush, Classic Black - Ultra-Soft IntelliFlex Bristles - Detangle

At only $7.64, down from $8.99, you can’t beat this deal on this Wet Brush. I love this well-designed brush for unsnaggling even the most tangled knots.

L'Oreal Paris Elvive Dream Lengths Curls Shampoo and Conditioner

This dream duo is an incredible shampoo and conditioner that’s a drugstore price for a much more luxurious formula. It’s $16.13, down from $19.98, 19% off.

Aussie Miracle Moist Shampoo and Conditioner with 3 Minute Miracle Deep Conditioner

Score 20% off this classic deep conditioner will take frayed ends to sleek and smooth after a single treatment. It’s $16.79, down from $20.99.

IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray

Can’t make it to the salon for a keratin treatment? This is the next best thing for 30% off. It helps unruly hair calm down, plus it provides frizz control and heat protection in an easy-to-use spray format. It’s just $22.40, down from $32.

IN COMMON Magic Myst Universal Elixir

The best heat protection, leave-in conditioner and split end mender all in a single spray, now just $26.25, down from $35, a whopping 25% off.

​​Sun Bum Blonde Formula Hair Lightener, 4 oz Spray Bottle

Lighten your hair at home with a blow dryer or at the beach or pool in the sun with this $13.48 bargain, down from $16.99. It’s 21% off.

Pureology Hydrate Moisturizing Shampoo

If you color treat your hair or use heat tools regularly, there’s no better shampoo for keeping your hair looking hydrated and healthy. This one from Pureology is $25.9, down from $37; 30% off.

Best makeup and nail deals

Maybelline Super Stay Matte Ink

Save 30% on matte lipstick that will stay put—for real—for 16 hours. It’s only $7.64 throughout Prime Day. They’re normally $10.99 each, so stock up on your favorite matte shades.

Rimmel London Natural - 022 Sun Bronze

This matte finish bronzer is a steal and comes in a believable hue you’ll love. It’s now just $3.76, down from $5.49, an incredible 32% off.

NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk

I use this multi-use product for a zillion things—eyeshadow, highlighter, a little brow lift. It’s now only $8.45, down from $12 for 30% off.

Peripera Ink Mood Glowy Tint

This lip tint plumps your lips, moisturizes and is long-lasting for a beautifully glowy lip look for 30% off. At $6.90, down from $9.90, you’ll want a few.

Catrice Under Eye Brightener

This is a TikTok viral favorite that’s only $4.00, down from $6.00 on Prime Day, 30% off.

Essence Lash Princess Mascara

At $4.99, this well-priced mascara is one of my longtime repurchases. At $3.49, it’s now 25% off—a steal if you ask me.

MagicMinerals AirBrush Foundation by Jerome Alexander – 2pc Set with Airbrush Foundation and Kabuki

Come for the Kabuki brush, stay for the epic spray-on foundation that’s light and airy and somehow covers up everything you want camouflaged. It’s now 30% off — $13.98, down from $19.97.

L’Oréal Paris Colour Riche Satin Lipstick for Moisturized Lips,Lip Makeup with Argan Oil and Vitamin

This creamy, satin lipstick with a beautiful finish and lots of shades is only $6.63, down from $9.99 so you can stock up on a new lipstick wardrobe for fall.

LONDONTOWN Illuminating Nail Concealer, Vegan, Cruelty Free, Gluten Free, Paraben Free,Pink

If you want a quick, easy manicure that looks like it costs a mint, Nail Concealer is the way to go. Normally $20, this one-and-done nail look that conceals nail imperfections costs only $17 during Prime Day.

Prime Day beauty deals from other retailers

Other beauty retailers are getting in on the action! Here are some beauty sales to be on the lookout for.

• Ulta is offering up to 40% off during the Big Summer Beauty Sale until July 13th.
• Neiman Marcus will offer gift cards between $50-$500 on qualifying purchases with code JULYGC from July 14th-18th.
• Dermstore is offering up to 25% off with code VIP for loyalty members only from July 11th-17th.
• FOREO is offering 11% off with code BIRTHD11 until July 17th.
• Nordstrom is having its annual Anniversary Sale starting July 15h, which includes significant beauty deals.

When is Prime Day 2024

Prime Day takes place on July 16th and 17th.

Are Prime Day deals the same on both days?

No! Most sales will start on July 16th, but others will go live on the 17th.

There will also be limited deals that will only be available for a few hours and are in limited supply. If you’re interested in a product marked as a Limited Dea, buy it while you can!

How does Prime Day work?

Prime Day is an annual sale event exclusively on Amazon. It offers big discounts on a variety of products. You must be an Amazon Prime member to access these limited-time deals.

Some of the advantages of being a Prime member include free shipping on lots of products, access to the Prime Video streaming app ($8.99 per month value,) and — access to the Prime Day sales themselves. New subscribers can try a Prime membership with a free 30-day trial. If you’d like to continue, Prime is $14.99 a month or $139 per year.

Do you need to be an Amazon Prime member to shop Prime Day deals?

Yes, you do need to be an Amazon Prime member to take advantage of the Prime Day sales.

Frequently asked questions (FAQs)

What’s the best way to prepare for the Prime Day sale?

• Have a Prime membership. Having an Amazon Prime membership will allow you to access these beauty deals.
• Update payment methods. Ensure your preferred payment information is updated on your Amazon account for the smoothest checkout experience.
• Wishlist and research. You can create a wishlist of items you’d like and research their average prices beforehand to help you identify the best deals.
• Price alerts. You can use browser extensions or apps that track price history and alert you when wishlist items go on sale.
• Download the app. The Amazon app provides easier access to deals and Lightning Rounds, potentially giving you an edge on limited-time offers.

Tips for finding the best Prime Day deals

• Compare prices. Don't blindly trust discounts — you’ll want to compare prices across various retailers before Prime Day to ensure you get the best deal.
• Beware of fake discounts. Not all Prime Day deals are actually good. Compare historical prices to identify significant discounts.
• Focus on needs. Stick to your budget and prioritize needs over wants. Avoid impulse purchases that might break the bank.
• Check for lighting deals. These are limited-time, high-quantity discounts that disappear quickly. Be prepared to act fast if you see one you like.
• Add to cart & watchlist. Add the items you want to your cart or wishlist to track prices and be notified of any changes.

What retailers offer the best Prime Day alternatives?

Many retailers hold competing sales during Prime Day. Check major retailers like Target, Walmart, and Best Buy for their promotional offers.