Bumble founder, Whitney Wolfe Herd, photographed in her offices in Soho, New York City in 2019.
Dina Litovsky—Redux

Bumble is an app that prioritizes safety—particularly from harmful language aimed at the millions of women on its platform. “We would have blocked Donald Trump years ago if he used our product,” CEO Whitney Wolfe Herd told TIME in March, referencing the platform’s unique model, in which users who engage in harassing behavior are immediately blocked and only women can initiate conversations between male and female users. After Wolfe Herd took the company public in February—becoming the youngest woman in the U.S. ever to do so—its stock price soared; the company is now valued at more than $14 billion. In one of its latest moves, Bumble imposed a ban on unsolicited and derogatory comments about appearance, body shape, size or health.

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Write to Sanya Mansoor at sanya.mansoor@time.com.

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