--- description: Find out why The Lego Group was selected for the inaugural list title: TIME100 Most Influential Companies 2021: The Lego Group image: https://static.time.com/v3/assets/bltea6093859af6183b/blt14428746ec34661d/698a18e086f68e00126efe78/lego-time100-companies.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 26, 2021 # The Lego Group Fostering creativity by [Rebecca Katzman](/author/rebecca-katzman/) ## Rebecca Katzman Update your preferences in [Account Settings](/account/preferences/) Close  Legos on display at a store in Rockaway, N.J. on Oct. 1, 2018. Legos on display at a store in Rockaway, N.J. on Oct. 1, 2018.Bryan Anselm—Redux During worldwide COVID-19 lockdowns, [Lego](https://time.com/5888877/lego-ceo-niels-christiansen-play-covid-19/ "undefined") creations have stacked up in homes with children. The company reported a 21% jump in sales, resulting from the immediate demand for in-home entertainment and the company’s pre-pandemic push to boost online sales globally. While its flagship product remains the classic brick, the 88-year-old family-owned company is evolving to recognize the diverse needs of young consumers with new offerings like Lego Braille Bricks and pandemic-inspired online content and hybrid learning resources. As families continue to hunker down, Lego love appears to be growing. “I have never gotten so many letters … \[about\] how important Lego play has been,” CEO Niels B. Christiansen tells TIME. The Lego Group Is One of the 2021 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies/5950000/lego/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies/5950000/lego/"},"headline":"The Lego Group","datePublished":"2021-04-26T20:52:41.000Z","dateModified":"2026-03-31T05:08:31.492Z","description":"","url":"https://time.com/collections/time100-companies/5950000/lego/","keywords":["Lists","franchise","TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt14428746ec34661d/698a18e086f68e00126efe78/lego-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rebecca Katzman","jobTitle":"","url":"https://time.com/author/rebecca-katzman/"}],"creator":"Rebecca Katzman","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt14428746ec34661d/698a18e086f68e00126efe78/lego-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies/5950000/lego/","name":"The Lego Group"}}]}] ```