Sony Wena

The Watch You Love, Smarter

Sony wena

As a student, Teppei Tsushima got strange looks when he wore his analog watch and smart watch on the same wrist at the same time. But he didn’t want to sacrifice the look of the analog or the capabilities of the techie version. With Sony’s wena watch strap, a smart band that can be fitted to any watch face, Tsushima, wena’s inventor and project manager, has found a way to “keep the beauty of the analog watch and the convenience of the smart watch” in one. Sony offers six watch-face styles to add to either the stainless steel wena wrist pro or black rubber wena wrist active, but customers can also attach any watch face they prefer. A narrow display panel built into both wena band options lets users discreetly track calls and messages, fitness activity, e-payments and more. “You can check your notifications without anyone noticing,” Tsushima says. Currently available only in Japan, Ireland and the U.K., where the bands start at £349. —Megan McCluskey

Buy now: Sony wena

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