Soylent Squared
Kim Bubello for TIME

A New Breakfast Bar

Soylent Squared
Soylent Squared Kim Bubello for TIME 

When the makers of Soylent, the cult “complete meal in every bottle” nutritional drink, discovered that most people consumed their original 400-calorie product in the morning for breakfast, they decided to create a quicker, breakfast-bar version: Soylent Squared. At just 100 calories, the bar gives people more flexibility in choosing how much they want to consume, says Andrew Thomas, Soylent’s vice president of brand marketing. Rather than drinking another 400-calorie Soylent drink if they’re still hungry, people can eat one or two Soylent Squared bars as a snack. And with 5 g of protein per bar, three or four make a satisfying meal. The bars are also sustainable. “We use ingredients that not only make the bar good for you but good for the planet,” Thomas says. The bars, which come in three flavors, have been on the market since April and cost $1 each. —Jasmine Aguilera

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