Reducing Waste

TerraCycle Loop

Loop wants to help make major brands more sustainable. Launched in May by recycling company TerraCycle, the service sells brand-name ­products—including Clorox wipes, Häagen-Dazs ice cream and Febreze air ­freshener—in durable, reusable ­packaging. Products range from $4 to about $60 and require refundable deposits for the containers. When they’re finished with the product, customers return the packaging to Loop, where it’s cleaned and refilled, and the cycle begins again. More than 80,000 people in the U.S. and France have signed up, with expansion to more countries planned soon. —Mahita Gajanan

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