2021 TIME100 Most Influential Companies
Illustration by Tomi Um for TIME
April 26, 2021 5:25 PM EDT

For a social media titan that defines the daily rough and tumble of modern politics, entertainment and culture, Twitter has remained less profitable than its competitors. In February, the company announced plans to double its revenue by 2023 by rolling out ambitious new features. Among them: Twitter Spaces, a Clubhouse-like audio-chat service; Topics, which allows users to follow subject areas; and soon, Super Follows, a paid tier for creators to monetize relationships with followers. It has also updated its policies to combat the spread of misinformation, and permanently suspended President Trump in January. A crowdsourced approach to misinformation, called Birdwatch, is in the works. Executives hope it will eventually elevate valuable, user-written context around controversial tweets, reducing the need for deplatforming.

Write to Billy Perrigo at billy.perrigo@time.com.

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