Approximately 90% of shoes end up in landfills, but if Rothy’s has its way, its designs won’t be among them. Already known for having converted almost 100 million water bottles into colorful, fashion-forward shoes, the brand—whose following includes Meghan Markle and Katie Holmes—now pledges to take its commitment to sustainability one step further. This spring, the company, led by CEO Stephen Hawthornthwaite, announced a plan to double down on its trademark use of recycled materials by piloting its first-ever recycling program of its own inventory, with the goal of scaling up to achieve full circular production by 2023.
More Must-Reads From TIME
- Can Birth Control Help Solve the World's Rat Problem?
- About That Devastating Tom-Shiv Scene in Succession's Premiere
- Why Humza Yousaf's Win Is 'Historic' for Scotland
- For Both Donald Trump and Alvin Bragg, the Central Park Jogger Case Was a Turning Point
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- Alison Roman Won't Sugarcoat It
- Why Not All Observant Muslims Fast During Ramadan
- It's Time to Say a Loving Goodbye to John Wick
- Who Should Be on the 2023 TIME100? Vote Now
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement