SPINNOVA
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As awareness of fashion’s environmental impact, brands have begun using more sustainable materials, from recycled plastic fabrics to vegan leather made from mushrooms. This year, Adidas and H&M-owned Arket both released clothing in partnership with Spinnova, a Finnish company that developed a unique process for turning wood cellulose into textile fiber that can be woven into cotton—like fabric. Spinnova, which calls it “the most sustainable natural fiber in the world,” says that its production uses 99% less water than cotton production, and that it is made with renewable energy and without harmful chemicals. The company is to move out of its pilot-scale production space and into a full-size facility next year.

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