--- title: ObservaMé Watch Opening Apparel: The 200 Best Inventions of 2022 description: Find out why ObservaMé Watch Opening Apparel is one of the best inventions of 2022 canonical: https://time.com/collections/best-inventions-2022/6228987/observame-watch-opening-apparel/ article:content_tier: free article:published_time: 2022-11-10T11:14:05.000Z article:modified_time: 2026-03-03T00:08:55.458Z og:title: ObservaMé Watch Opening Apparel: The 200 Best Inventions of 2022 og:description: Find out why ObservaMé Watch Opening Apparel made this year's list og:url: https://time.com/collections/best-inventions-2022/6228987/observame-watch-opening-apparel/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte4b06e31c265361c/698a374186f68e424d6f1cfe/best-inventions-2022-ObservaMe-watch-opening.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: ObservaMé Watch Opening Apparel: The 200 Best Inventions of 2022 og:type: article twitter:card: summary_large_image twitter:title: ObservaMé Watch Opening Apparel: The 200 Best Inventions of 2022 twitter:description: Find out why ObservaMé Watch Opening Apparel made this year's list twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte4b06e31c265361c/698a374186f68e424d6f1cfe/best-inventions-2022-ObservaMe-watch-opening.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Nov 10, 2022 # Athletic Apparel for the Smartwatch Era ObservaMé Watch Opening Apparel by [Eliza Brooke](https://time.com/author/eliza-brooke/) ## Eliza Brooke  NRQA Productions Karen Fultz-Robinson encountered a persistent annoyance while training for a marathon: having to constantly adjust her long sleeves to check her sport watch. “It just takes the momentum out of the run,” says Fultz-Robinson. Her solution? A special sleeve opening for the face of a watch, a design feature that became the basis of her activewear brand, ObservaMé. The company now offers a [full athletic line](https://www.observame.net/powerhold) with the brand’s signature watch opening (available for righties and lefties). Sometimes achieving big athletic goals is all about removing the small obstacles. **Buy Now:** [ObservaMé Watch Opening Apparel](https://www.observame.net/) ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2022/6228987/observame-watch-opening-apparel/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2022/6228987/observame-watch-opening-apparel/"},"headline":"Athletic Apparel for the Smartwatch Era","datePublished":"2022-11-10T11:14:05.000Z","dateModified":"2026-03-03T00:08:55.458Z","description":"","url":"https://time.com/collections/best-inventions-2022/6228987/observame-watch-opening-apparel/","keywords":["list","franchise","ecommerce","best inventions","Best Inventions 2022"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte4b06e31c265361c/698a374186f68e424d6f1cfe/best-inventions-2022-ObservaMe-watch-opening.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Brooke","jobTitle":null,"url":"https://time.com/author/eliza-brooke/"}],"creator":"Eliza Brooke","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte4b06e31c265361c/698a374186f68e424d6f1cfe/best-inventions-2022-ObservaMe-watch-opening.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/best-inventions-2022/6228987/observame-watch-opening-apparel/","name":"Athletic Apparel for the Smartwatch Era"}}]}] ```