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---
title: Flip the Switch Challenge Uses Drake Lyric to Swap Identity
description: The Flip the Switch challenge, the viral dance trend sweeping TikTok, uses a Drake lyric to get people to trade identities with each other.
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author: Cady Lang
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article:published_time: 2020-03-09T14:52:47.000Z
article:modified_time: 2026-04-13T08:01:21.335Z
og:title: Flip the Switch Challenge Uses Drake Lyric to Swap Identity
og:description: For the duration of a TikTok dance
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twitter:title: Flip the Switch Challenge Uses Drake Lyric to Swap Identity
twitter:description: For the duration of a TikTok dance
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3686b46cb366c7b7/698a0b4bb3fce3248f0c66f2/flip-the-switch-challenge-drake-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# The 'Flip the Switch' Challenge Continues to Inspire Everyone Who's Anyone to Try On Someone Else's Identity

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 9, 2020 2:52 PM UTC

![Saturday Night Live - Season 45](https://static.time.com/v3/assets/bltea6093859af6183b/blt3686b46cb366c7b7/698a0b4bb3fce3248f0c66f2/flip-the-switch-challenge-drake-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

SATURDAY NIGHT LIVE -- "Daniel Craig" Episode 1782 -- Pictured: (l-r) Senator Elizabeth Warren as herself and Kate McKinnon as senator Elizabeth Warren during the "Ingraham Angle Coronoavirus Cold Open" on Saturday, March 7, 2020 -- (Photo by: Will Heath/NBC/NBCU Photo Bank via Getty Images)

SATURDAY NIGHT LIVE -- "Daniel Craig" Episode 1782 -- Pictured: (l-r) Senator Elizabeth Warren as herself and Kate McKinnon as senator Elizabeth Warren during the "Ingraham Angle Coronoavirus Cold Open" on Saturday, March 7, 2020 -- (Photo by: Will Heath/NBC/NBCU Photo Bank via Getty Images) NBCU Photo Bank via Getty Images—2020 NBCUniversal Media, LLC

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 9, 2020 2:52 PM UTC

If you’ve ever wondered what it’s like to be someone else for the day or maybe just for the duration of a catchy and very danceable [Drake](https://time.com/5599078/drake-trolling-nba-finals/) lyric, then the “Flip the Switch” challenge might be for you.

The viral dance trend originated on [TikTok](https://time.com/5721116/teen-tik-tok-history-lessons-videos/) with users trading places and often clothing while dancing to the lyric “I just flipped the switch/ (flip flip)” from Drake’s 2018 song, “Nonstop.” Since then, it’s quickly become Internet gold, inspiring everyone to try on another person’s identity, even if just for a moment of dance.

While the original clip that appears to have started the challenge featured the couple behind account @dallinxbella switching clothes and places after flipping a light switch on and off, it’s also quickly caught on with high-profile figures, including [Senator Elizabeth Warren](https://time.com/5798122/elizabeth-warren-woman-president-america/), who made a hilarious clip dancing with her [_Saturday Night Live_ doppelganger Kate McKinnon](https://time.com/5717009/elizabeth-warren-medicare-healthcare-snl/) during her surprise appearance on _SNL_ this weekend as well as power couple, J. Lo and A-Rod, who made their own version of the dance video on TikTok. Warren’s take on it was so charming, even Drake, who’s no stranger to [a viral dance challenge](https://time.com/5333612/in-my-feelings-challenge/), weighed in with his thoughts on it on Instagram.

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