--- title: Why the Subject of Space Best Reflects TIME's Journey description: There is 'no subject that better reflects TIME’s own journey than the story of space,' writes Editor-in-Chief and CEO Edward Felsenthal. canonical: https://time.com/5628733/apollo-11-space-time-cover/ author: Edward Felsenthal article:opinion: true article:content_tier: free article:published_time: 2019-07-17T21:28:39.000Z article:modified_time: 2026-05-11T04:56:50.707Z article:section: Ideas og:title: The Story Behind TIME’s Journey to Space og:description: TIME launched into the topic with a 1952 cover featuring a space robot. og:url: https://time.com/5628733/apollo-11-space-time-cover/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7bcc0100085b8c37/698a001916d884fbcfc36b4e/time-magazine-cover-race-moon-1968-2019.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2400 og:image:height: 1350 og:image:alt: Why the Subject of Space Best Reflects TIME's Journey og:type: article twitter:card: summary_large_image twitter:title: The Story Behind TIME’s Journey to Space twitter:description: TIME launched into the topic with a 1952 cover featuring a space robot. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7bcc0100085b8c37/698a001916d884fbcfc36b4e/time-magazine-cover-race-moon-1968-2019.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Story Behind TIME’s Journey to Space > Sponsored content. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent.  by [Edward Felsenthal](https://time.com/author/edward-felsenthal/)  ## Edward Felsenthal Felsenthal is the Executive Chairman and former Editor in Chief of TIME. Jul 17, 2019 9:28 PM UTC  This week’s cover illustration, right, of the new space race is a homage to the Dec. 6, 1968, cover. Published shortly before the success of Apollo 8 made U.S. astronauts first to orbit the moon, that issue marked a pivotal moment for space exploration. This week’s cover illustration, right, of the new space race is a homage to the Dec. 6, 1968, cover. Published shortly before the success of Apollo 8 made U.S. astronauts first to orbit the moon, that issue marked a pivotal moment for space exploration. Left: Robert Grossman for TIME; Right: Illustration by Alessandro Gottardo for TIME  by [Edward Felsenthal](https://time.com/author/edward-felsenthal/)  ## Edward Felsenthal Felsenthal is the Executive Chairman and former Editor in Chief of TIME. Jul 17, 2019 9:28 PM UTC One December day in 1968, in Baltimore, 14-year-old [Jeffrey Kluger](https://time.com/3537585/world-polio-day-livestream/) came home from school to find a copy of TIME with the headline [Race for the Moon](http://content.time.com/time/covers/0,16641,19681206,00.html) on its cover. Today, Jeff credits that experience with launching him as one of the world’s premier space journalists, a career in which he has documented the race to the moon and beyond in hundreds of stories for TIME, including this week’s cover story, and in 10 books, one of which became the [Tom Hanks movie _Apollo 13_](https://time.com/5627032/most-realistic-space-movies/)_._ “I remember laying that week’s issue of TIME out on my bed and kneeling in front of it to read the article,” he says. “I came away thinking, This is it. We’re going to the moon.” There is probably no subject that better reflects TIME’s own journey than the story of space. TIME launched into the topic with a 1952 cover featuring a space robot. Today, we are building on that legacy through new formats that tell the story in new ways. A [2014 TIME cover story about astronaut Scott Kelly](https://time.com/meet-the-twins-unlocking-the-secrets-of-space/) became our Emmy-winning PBS documentary, [_A Year in Space_](https://time.com/4972350/time-year-in-space-emmy-award/)_._ Last year, working with NASA and Felix & Paul Studios, we launched the first professional virtual-reality camera to the [International Space Station](https://time.com/5458488/international-space-station-20-years-anniversary/) for a multimedia project that will become [_Space Explorers: The ISS Experience_](https://time.com/5513461/international-space-station-virtual-reality-series/)_._  With this week’s issue, we’re also launching our TIME Immersive app, with a project—led by TIME’s Mia Tramz and Tomi Omololu-Lange—that lets you experience the [1969 moon landing](https://time.com/5627290/apollo-11-astronauts-moon-landing-anniversary/) in 3-D augmented reality in your own home, classroom or office. For more information, visit [**time.com/apollo11**](https://time.com/longform/apollo-11-moon-landing-immersive-experience/). I can’t help but imagine another 14-year-old curling up with her phone this week and thinking, “This is it. We’re going to the moon.” _This appears in the July 27, 2019 issue of TIME._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/5628733/apollo-11-space-time-cover/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5628733/apollo-11-space-time-cover/"},"headline":"The Story Behind TIME’s Journey to Space","datePublished":"2019-07-17T21:28:39.000Z","dateModified":"2026-05-11T04:56:50.707Z","description":"Editor-in-Chief and CEO Edward Felsenthal celebrates TIME's July 27, 2019 cover story","url":"https://time.com/5628733/apollo-11-space-time-cover/","keywords":["Space","onetime","apollo1150"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7bcc0100085b8c37/698a001916d884fbcfc36b4e/time-magazine-cover-race-moon-1968-2019.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Edward Felsenthal","jobTitle":"Felsenthal is the Executive Chairman and former Editor in Chief of TIME.","url":"https://time.com/author/edward-felsenthal/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7bcc0100085b8c37/698a001916d884fbcfc36b4e/time-magazine-cover-race-moon-1968-2019.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Why the Subject of Space Best Reflects TIME's Journey","caption":"This week’s cover illustration, right, of the new space race is a homage to the Dec. 6, 1968, cover. 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