--- description: Find out why Strava was selected for the inaugural list title: TIME100 Most Influential Companies 2021: Strava image: https://static.time.com/v3/assets/bltea6093859af6183b/blt16756ecfab1ab14f/698a18ebdb2987b8332667e7/strava-time100-companies.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 26, 2021 # Strava Helping cities serve athletes by [Alison Van Houten](/author/alison-van-houten/) ## Alison Van Houten Update your preferences in [Account Settings](/account/preferences/) Close  Ramon Haindl—Connected Archives More than 80 million people use Strava’s [fitness-tracking app](https://time.com/5825013/home-workout-gear/ "undefined") to log stats while partaking in a wide range of sports, including jogging and cycling. Now, anonymized data from the app, provided free as of 2020, is helping cities develop infrastructure to support those activities. Officials in Portland, Ore., for example, planned cycling paths on Tilikum Crossing, the longest car-free bridge in the U.S., after affirming with Strava data that bikers were avoiding the bridge, a central thoroughfare. As the app’s user base grows—in 2020, Strava added about 2 million people per month—so too does the wealth of information available to urban planners and alternative transit. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies/5953588/strava/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies/5953588/strava/"},"headline":"Strava","datePublished":"2021-04-26T22:44:20.000Z","dateModified":"2026-03-31T05:08:39.136Z","description":"","url":"https://time.com/collections/time100-companies/5953588/strava/","keywords":["Lists","franchise","TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt16756ecfab1ab14f/698a18ebdb2987b8332667e7/strava-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alison Van Houten","jobTitle":null,"url":"https://time.com/author/alison-van-houten/"}],"creator":"Alison Van Houten","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt16756ecfab1ab14f/698a18ebdb2987b8332667e7/strava-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies/5953588/strava/","name":"Strava"}}]}] ```