Before Emma Chamberlain posted her first video in 2017, on-trend YouTubers were likely to edit out burps and farts. But now that the 18-year-old has amassed 8.5 million subscribers and 900 million views (and counting) on the platform, the unfashionable is in vogue. Showing off acne and highlighting mundane moments like badly needing an iced coffee are hallmarks of vlogs by Chamberlain, whose editing style spawned a subgenre of young creators following her lead. And while fame, a high-profile visit to Paris Fashion Week and a friend in model-entrepreneur Karlie Kloss could change her trajectory, Chamberlain says YouTube remains her home. “That’s what I’m passionate about,” she says. “I think people are going to just hopefully see me maturing into an adult.” —Rachel E. Greenspan
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Camila CabelloHenry GoldingLiza KoshyLili ReinhartJason ReynoldsMaggie RogersRyan O'ConnellAli StrokerBeanie FeldsteinMj RodriguezJharrel JeromeD.J. "Shangela" PierceWanuri KahiuBillie EilishBowen YangNjideka Akunyili CrosbyEzra MillerMegan Thee StallionJohn EdmondsNoah CentineoAdvocates
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Full List
Artists
Camila CabelloHenry GoldingLiza KoshyLili ReinhartJason ReynoldsMaggie RogersRyan O'ConnellAli StrokerBeanie FeldsteinMj RodriguezJharrel JeromeD.J. "Shangela" PierceWanuri KahiuBillie EilishBowen YangNjideka Akunyili CrosbyEzra MillerMegan Thee StallionJohn EdmondsNoah CentineoAdvocates
AwkwafinaBad BunnyChanel MillerKwame OnwuachiAsia Kate DillonCamille FrançoisBindi Irwin and Robert IrwinAmanda NguyenMagid MagidAdut AkechAlexandra RojasGina MartinVijay GuptaToby MerrillDutee ChandJoy BuolamwiniSara MardiniXiuhtezcatl Martinez and Kelsey JulianaOluwaseun Ayodeji OsowobiLeaders
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Zion WilliamsonAlysa LiuLil Nas XKeke PalmerSally RooneyCoco GauffBen StokesJeremy O. HarrisTim EllisBlackpinkEmma ChamberlainMarsai MartinRegan SmithKerby Jean-RaymondBobi WineMax SchremsInnovators
Emily WeissLilly SinghDesus and MeroNite YunJess Morales RockettoMelina MatsoukasAudrey GelmanBrian ArmstrongTristan WalkerNat Turner and Zach WeinbergMei Mei HuKeller RinaudoHenrique Dubugras and Pedro FranceschiVarun SivaramYuan CaoSilvia CaballeroKotchakorn VoraakhomPaula JofréJayathma WickramanayakeArtists
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Leaders
Phenoms
Innovators
Full List
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Camila CabelloHenry GoldingLiza KoshyLili ReinhartJason ReynoldsMaggie RogersRyan O'ConnellAli StrokerBeanie FeldsteinMj RodriguezJharrel JeromeD.J. "Shangela" PierceWanuri KahiuBillie EilishBowen YangNjideka Akunyili CrosbyEzra MillerMegan Thee StallionJohn EdmondsNoah CentineoAdvocates
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Carlos Alvarado QuesadaAly RaismanPete ButtigiegElise StefanikJosh HawleyLauren UnderwoodKyrsten SinemaVarshini PrakashFrancis SuarezDan CrenshawEdward LeungJesse KlaverJordan BardellaVanessa LunaAyman OdehNadiem MakarimRafaela RequesensRoya RahmaniShinjiro KoizumiTabata AmaralThanathorn JuangroongruangkitPhenoms
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