Clothes for Every Body

In the future, clothes will adapt to people—not the other way around. At least, that’s the promise of ZOZOSUIT, the flagship product from ZOZO, a Japanese retailer. The stretchy black bodysuits are covered in white dots, which enables consumers to make a “3-D scan” of their bodies in the comfort of their own home, via a companion mobile app. Users can then order custom-fit clothes—such as $58 jeans and $22 T-shirts—based on a set of super-specific measurements. “This is a new era,” says ZOZO founder and CEO Yusaku Maezawa, whose larger goal is to do away with fashion’s long-held idea of standardized sizing, which often excludes many body types. Since its launch in Japan in April, ZOZO has shipped over 1 million ZOZOSUITs; now the brand is looking to expand its customization technology into footwear. —Cady Lang