MIRROR

A Mirror That Guides Your Fitness Regime

Mirror

For years, fitness companies have been promising the ultimate at-home gym experience, giving rise to everything from low-tech treadmills to super-sleek Peloton bikes. Now there’s Mirror ($1,495), a full-length display that is both a wall-mounted screen and an interactive fitness coach, allowing users to stream live workouts, such as boot camp and barre, and get real-time feedback from trainers. (Competitor Tonal offers a similar product but with bulkier equipment that marries a mirror with gym weight machines.) CEO Brynn Putnam, a former ballerina who also founded the New York City boutique fitness chain Refine Method, says she hopes Mirror will become a full-on gym replacement, aided by $38 million in investor backing. “If I could put [Refine] out of business, I’d be really happy,” she laughs. —Jamie Ducharme

Correction, Nov. 15


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