A Simpler Way to Apply Makeup

There is no perfect way to apply face makeup. Using brushes allows for precision and consistency, but it’s a hassle to carry so many around; using fingers is simple but can be messy and unhygienic. That’s why Adiya Dixon Wiggins created the Yubi Buff and Blend set ($39), featuring a new ergonomic makeup tool that slides onto users’ fingertips and offers them the ability to switch between two “heads”: a buff brush and a soft blending sponge. The goal, says Wiggins, a former international lawyer and mom of two, is to make it simpler to apply makeup, especially when you’re on the go. “I wanted something that was easier” than traditional brushes, she explains. Turns out she wasn’t the only one: on the heels of a strong launch earlier this year, the device will debut on the Home Shopping Network in January 2019. —Cady Lang