--- description: Find out why Ferdinand “Bongbong” Marcos Jr. is one of the 100 most influential people of 2024. title: Ferdinand “Bongbong” Marcos Jr.: The 100 Most Influential People of 2024 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt94754340ff347975/698a558801168266a4985aa1/time-100-2023-Ferdinand-Bongbong-Marcos.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Updated: Jan 07, 2026Published: Apr 17, 2024 # Ferdinand “Bongbong” Marcos Jr. by Charlie Campbell  BRUSSELS, BELGIUM - DECEMBER 14: President of the Philippines Ferdinand "Bongbong" Romualdez Marcos Jr. (PBBM - BBM) arrives for the European Union and the Association of Southeast Asian Nations meeting in the Justus Lipsius Atrium, the EU Council headquarter on December 14, 2022 in Brussels, Belgium. EU and ASEAN leaders will meet this Wednesday prior to an EU Summit on Thursday. (Photo by Thierry Monasse/Getty Images) BRUSSELS, BELGIUM - DECEMBER 14: President of the Philippines Ferdinand "Bongbong" Romualdez Marcos Jr. (PBBM - BBM) arrives for the European Union and the Association of Southeast Asian Nations meeting in the Justus Lipsius Atrium, the EU Council headquarter on December 14, 2022 in Brussels, Belgium. EU and ASEAN leaders will meet this Wednesday prior to an EU Summit on Thursday. (Photo by Thierry Monasse/Getty Images)Thierry Monasse—Getty Images For Ferdinand “Bongbong” Marcos Jr. to make history, he first needed to rewrite his nation’s. His dictator father plundered billions of dollars from state coffers and stood accused of grievous human-rights violations until his ouster in 1986\. Bongbong’s rise to the Philippine presidency in 2022 was owed to whitewashing this family legacy through clever manipulation of social media. Yet Bongbong’s desire to rehabilitate [the Marcos name](https://time.com/6174469/bongbong-marcos-philippines-election-family-history/ "undefined") has resulted in other shifts. He brought technocrats back into government, steadied the post-­pandemic economy, and elevated the Philippines on the world stage. Bongbong has stood steadfast against Chinese aggression in the disputed South China Sea and bolstered his nation’s alliance with the U.S. in the face of “rising tensions in our region and the world,” as he said last May. Many problems persist, including extra­judicial killings and journalists routinely attacked. But by trying to repair his family name, Bongbong may reshape his country too. _Campbell is a TIME correspondent_ _Order your copy of the 2024 TIME100 issue_ [_here_](https://magazineshop.us/TIME%5F100 "undefined") ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/100-most-influential-people-2024/6965183/ferdinand-bongbong-marcos-2/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/100-most-influential-people-2024/6965183/ferdinand-bongbong-marcos-2/"},"headline":"Ferdinand “Bongbong” Marcos Jr.","datePublished":"2024-04-17T11:01:31.000Z","dateModified":"2026-01-07T07:38:46.000Z","description":"","url":"https://time.com/collections/100-most-influential-people-2024/6965183/ferdinand-bongbong-marcos-2/","keywords":["TIME100","franchise","Magazine","Special Project","sponsorshipblock","Accolades","2024TIME100","T100Leaders2024"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt94754340ff347975/698a558801168266a4985aa1/time-100-2023-Ferdinand-Bongbong-Marcos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt94754340ff347975/698a558801168266a4985aa1/time-100-2023-Ferdinand-Bongbong-Marcos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/100-most-influential-people-2024/6965183/ferdinand-bongbong-marcos-2/","name":"Ferdinand “Bongbong” Marcos Jr."}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See Everyone on the TIME100 2024 list","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/73p9kgIN/poster.jpg?width=720","uploadDate":"2024-04-17T11:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/73p9kgIN.m3u8","embedUrl":"https://time.com/collections/100-most-influential-people-2024/6965183/ferdinand-bongbong-marcos-2/","duration":"PT1M59S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/100-most-influential-people-2024/6965183/ferdinand-bongbong-marcos-2/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```