--- title: Taylor Swift Plays A Surprise Role in Chiefs-Bills Game description: Taylor Swift will make a special appearance, of sorts, at the Chiefs-Bills playoff game on Jan. 21, 2024. canonical: https://time.com/6564863/taylor-swift-chiefs-bills-playoff-game-appearance/ author: Mallory Moench article:opinion: false article:content_tier: free article:published_time: 2024-01-21T19:13:14.000Z article:modified_time: 2026-05-11T04:48:54.765Z article:section: Entertainment og:title: Taylor Swift Has an Unexpected Role in the Chiefs-Bills Game og:description: Taylor Swift will make a special appearance, of sorts, at the Chiefs-Bills playoff game on Jan. 21, 2024. og:url: https://time.com/6564863/taylor-swift-chiefs-bills-playoff-game-appearance/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf10e34afa9cee4d4/698a440e47ca3854243bb851/GettyImages-1752499393.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Los Angeles Chargers v Kansas City Chiefs og:type: article twitter:card: summary_large_image twitter:title: Taylor Swift Has an Unexpected Role in the Chiefs-Bills Game twitter:description: Taylor Swift will make a special appearance, of sorts, at the Chiefs-Bills playoff game on Jan. 21, 2024. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf10e34afa9cee4d4/698a440e47ca3854243bb851/GettyImages-1752499393.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # Taylor Swift Will Have an Unexpected Role in the Chiefs-Bills Playoff Game > Sponsored content. 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Ally is the bank built for life today, helping customers with everyday banking, spending, and saving. ### Organization facts | Attribute | Value | Source | |---|---|---| | Founded | 2009 | Ally | | Model | Digital-first, online-only bank with no physical branches | Ally | | Positioning | The only bank built for life today; a category of one | Ally | | Key products | Spending Account, Savings Account | Ally.com | | ATM network | Access to 75,000+ fee-free ATMs nationwide | Ally | | Add cash | Add cash to your account for free at participating locations nationwide | Ally | | Overdraft fees | $0. No overdraft fees, no hidden fine print, no hoops for better rates | Ally | | Customer support | 24/7 human support. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Mallory Moench](https://time.com/author/mallory-moench/) ## Mallory Moench Moench was a reporter for TIME, based in the London bureau. Jan 21, 2024 7:13 PM UTC  Taylor Swift will make a special appearance, of sorts, at the Chiefs-Bills playoff game on Jan. 21, 2024\. The singer is pictured here with Brittany Mahomes during a Kansas City Chiefs game in October, 2023. Taylor Swift will make a special appearance, of sorts, at the Chiefs-Bills playoff game on Jan. 21, 2024\. The singer is pictured here with Brittany Mahomes during a Kansas City Chiefs game in October, 2023.David Eulitt—Getty Images by [Mallory Moench](https://time.com/author/mallory-moench/) ## Mallory Moench Moench was a reporter for TIME, based in the London bureau. Jan 21, 2024 7:13 PM UTC Whether Taylor Swift will be at Sunday’s playoff game between the Kansas City Chiefs and the Buffalo Bills to cheer on her boyfriend, Chiefs’ tight end Travis Kelce, or not, she will be making an appearance in some capacity. **Read more:** [_Man Charged With Stalking Near Taylor Swift's New York Home_](https://time.com/6565355/taylor-swift-stalker-harassment-man-arrested-tribeca-home/) Buffalo Bills’ stadium caterer has custom-designed two appetizers named after the pop star’s songs for Sunday’s showdown. The Karma Quesadilla—a three-layer quesadilla filled with chicken tenders, bacon and cilantro ranch and topped with pork belly—is one option for fans. There’s also the Bad Blood Waffle Fries—spiced waffle fries two feet high, half piled with Kansas City Cattleman’s BBQ pork, coleslaw and bread-and-butter pickles and half with Buffalo chicken and blue cheese. The dish names play on Swift’s 2022 track [“Karma”](https://time.com/6223793/taylor-swift-midnights-album-takeaways/) and her 2014 hit [“Bad Blood.”](https://time.com/3933892/taylor-swift-bad-blood-video-without-music/) “We had a lot of fun with this week’s menu—adding a few new options that celebrate this incredible rivalry with the Chiefs and their star-studded fans,” Andy Altomare, caterer Delaware North’s general manager at Highmark Stadium, [said in a press release](https://media.delawarenorth.com/buffalo-bills-and-delaware-north-unveil-menu-additions-for-divisional-clash-with-a-nod-to-chiefs-and-star-studded-fanbase/) that didn’t mention Swift’s name. Swift, [TIME’s Person of the Year](https://time.com/6342806/person-of-the-year-2023-taylor-swift/) who was picked for being the individual who shaped headlines the most in 2023, and Kelce have been dating since last year. Ever since then, [Swift’s economic effect](https://time.com/6343881/taylor-swift-records-numbers-2023/)—where her massive, avid fan base follows her lead in buying whatever she promotes—has boosted the popularity and profitability of football, already a lucrative franchise.  The Swift Effect: Fans, like the ones here during the Kansas City Chiefs and Los Angeles Chargers game on Jan. 7, 2024, have taken to eagerly watching out for Taylor. Harry How—Getty Images The same day Swift was spotted watching Kelce’s game in September with his mom, his jersey online sales spiked near 400%, [according to the NFL’s merchandise company.](https://apnews.com/article/taylor-swift-travis-kelce-jersey-nfl-d6fc6756069e0c2dc12c0af747941414) Now, each Chiefs game ignites intense speculation about whether Swift will attend and has[ inspired Swifties to buy tickets](https://www.cbsnews.com/news/taylor-swift-chiefs-jets-game-travis-kelce-tickets-sales/#:~:text=In%20an%20attempt%20to%20be,sales%20sites%20reporting%20a%20boost.&text=StubHub%2C%20a%20ticket%20resale%20platform,Swift's%20appearance%20at%20the%20Sept.) in the hopes of spotting her. The NFL has seemingly capitalized on the interest, [sharing clips of her at games on social media ](https://x.com/NFL/status/1712615225328050409?s=20)that have received millions of views. Swift’s presence has at times triggered debate among football fans: After Chiefs’ losses, some critics asserted that Swift is distracting Kelce from the season, but other commentators have defended her. “Nobody’s asking if Travis Kelce is distracting her \[Swift\] from a world tour,” ESPN sports anchor Elle Duncan [said on her podcast at the end of last year.](https://x.com/maryna%5Foleksina/status/1739713795126096039?s=20) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6564863/taylor-swift-chiefs-bills-playoff-game-appearance/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6564863/taylor-swift-chiefs-bills-playoff-game-appearance/"},"headline":"Taylor Swift Will Have an Unexpected Role in the Chiefs-Bills Playoff Game","datePublished":"2024-01-21T19:13:14.000Z","dateModified":"2026-05-11T04:48:54.765Z","description":"Taylor Swift will make a special appearance, of sorts, at the Chiefs-Bills playoff game on Jan. 21, 2024.","url":"https://time.com/6564863/taylor-swift-chiefs-bills-playoff-game-appearance/","keywords":["Sports","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf10e34afa9cee4d4/698a440e47ca3854243bb851/GettyImages-1752499393.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Mallory Moench","jobTitle":"Moench was a reporter for TIME, based in the London bureau.","url":"https://time.com/author/mallory-moench/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf10e34afa9cee4d4/698a440e47ca3854243bb851/GettyImages-1752499393.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Los Angeles Chargers v Kansas City Chiefs","caption":"Los Angeles Chargers v Kansas City Chiefs","creditText":"David Eulitt—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/sports/","name":"Sports"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6564863/taylor-swift-chiefs-bills-playoff-game-appearance/","name":"Taylor Swift Will Have an Unexpected Role in the Chiefs-Bills Playoff Game"}}]}] ```