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---
description: Nintendo&#x27;s &#x27;Animal Crossing&#x27; has been taken down from Taobao, some suspect due to Hong Kong protestors spreading pro-democracy messages on the game
title: &#x27;Animal Crossing&#x27; Removed From China E-Commerce Site After Hong Kong Protester Shared Pro-Democracy Messages
image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e43d1272a29b955/698a0cb1b3fce33dcb0c696e/joshua-wong-1.jpg?branch=production&amp;width=2400&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

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# Hong Kong Protesters Spread Democracy Messages on _Animal Crossing_. Now It's Gone From a Huge Chinese E-Commerce Site


by 

[Hillary Leung](/author/hillary-leung/)


## Hillary Leung


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Apr 10, 2020 10:46 AM CUT

![Demonstrators March On The Streets In Hong Kong as Protesters Try to Keep Heat on China Into 2020](https://static.time.com/v3/assets/bltea6093859af6183b/blt4e43d1272a29b955/698a0cb1b3fce33dcb0c696e/joshua-wong-1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Prominent pro-democracy activist Joshua Wong speaks during a protest in Causeway Bay, Hong Kong on Jan. 1, 2020.

Prominent pro-democracy activist Joshua Wong speaks during a protest in Causeway Bay, Hong Kong on Jan. 1, 2020.Justin Chin—Bloomberg/Getty Images

by 

[Hillary Leung](/author/hillary-leung/)


## Hillary Leung


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Apr 10, 2020 10:46 AM CUT

Nintendo’s popular [_Animal Crossing: New Horizons_](https://time.com/5804599/animal-crossing-new-horizons-review/ "undefined") game has disappeared from China’s biggest e-commerce site—and many on Chinese social media are blaming players in Hong Kong, who used the game to [spread pro-democracy messages](https://time.com/longform/hong-kong-portraits/ "undefined").

Sellers on Taobao, China’s equivalent of eBay, found that _Animal Crossing_ had disappeared from their online stores Friday morning, [according to](https://www.weibo.com/1642088277/ICFMYgVt3?refer%5Fflag=1001030103%5F&type=comment "undefined") independent Chinese media outlet Caijing.

Searches for _Animal Crossing_ on Taobao did not return results for the game on Friday, only _Animal Crossing_\-themed merchandise.

The _New Horizons_ installment was released on March 20 and has found an avid audience among protestors in Hong Kong who have taken advantage of the game’s customization features to create [anti-government messages](https://time.com/5668266/hong-kong-business-china-protests-economy-workforce-politics/ "undefined"). On their virtual islands, characters chant protest slogans and hang up posters criticizing their city’s leaders. In [one video](https://twitter.com/studioincendo/status/1245414753058426881 "undefined") shared widely on Twitter, players use bug-catching nets to smack pictures of the city’s unpopular leader, Chief Executive Carrie Lam.

> [](https://twitter.com/studioincendo/status/1245414753058426881)

Players have also held “memorials” for Lam, standing next to a tombstone and funeral portrait of her while dressed in all black.

> [](https://twitter.com/phoebe%5Fkongwy/status/1248488662767001602)

Chinese social media users were quick to blame the disappearance of the game on Hong Kong protesters. In particular, they sent angry comments to prominent pro-democracy activist [Joshua Wong](https://time.com/5665112/hong-kong-protests-democracy-joshua-wong-arrested/ "undefined"), who last week shared a screenshot of his virtual island and said protestors were “taking their cause” to the game.

> [](https://twitter.com/joshuawongcf/status/1245639425331056640)


“Politicizing such a beautiful game, can you go and die?” [one tweet](https://twitter.com/joshuawongcf/status/1248494508146221058/photo/2 "undefined") to him read. Similar comments [were posted to](https://twitter.com/joshuawongcf/status/1248496556434546690 "undefined") Wong’s Instagram account.

_Animal Crossing_ has not been officially released in mainland China, where strict regulation of the video market means that [only three](https://www.abacusnews.com/article-recommendation "undefined") Nintendo Switch games—all of them from the Super Mario Bros. series—are formally distributed.

Instead, Chinese gamers purchase the overseas versions of the game informally, relying on platforms like Taobao or other gaming stores.

It’s not clear whether the game was targeted by Chinese officials, but the Communist Party’s censorship apparatus has been used to ban everything from Winnie the Pooh ([due to comparisons](https://time.com/4860367/winnie-the-pooh-xi-china-obama-ban/ "undefined") with Chinese leader Xi Jinping), to broadcasts of the NBA after the general manager of the Houston Rockets [expressed support for pro-democracy protests in Hong Kong](https://time.com/5694150/nba-china-hong-kong/ "undefined").

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