--- title: People Got a Little Nutty Over Baby Nut For Super Bowl 2020 description: People got a little nutty over Baby Nut during Super Bowl 2020, as is to be expected when an infant peanut in a hat is born canonical: https://time.com/5772376/super-bowl-2020-baby-nut/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2020-02-03T14:13:03.000Z article:modified_time: 2026-10-14T08:52:41.234Z og:title: Infant Peanut in a Hat 'Baby Nut' Scores Big With Some and Gets Roasted By Others During the Super Bowl 2020 og:description: As is to be expected when an infant peanut in a hat is born og:url: https://time.com/5772376/super-bowl-2020-baby-nut/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7e8bc2beb06a90cc/698a09a7e76ad2f1ec6372fc/baby-nut-memes.png?branch=production&width=1020&quality=75&auto=webp&crop=16:9 og:image:width: 1020 og:image:height: 574 og:image:alt: baby-nut-memes og:type: article twitter:card: summary_large_image twitter:title: Infant Peanut in a Hat 'Baby Nut' Scores Big With Some and Gets Roasted By Others During the Super Bowl 2020 twitter:description: As is to be expected when an infant peanut in a hat is born twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7e8bc2beb06a90cc/698a09a7e76ad2f1ec6372fc/baby-nut-memes.png?branch=production&width=1020&quality=75&auto=webp&crop=16:9 ---  # Infant Peanut in a Hat 'Baby Nut' Scores Big With Some and Gets Roasted By Others During Super Bowl 2020 > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e8d3cd3e-3b30-4cde-9063-51a15388d0c6&cr=time-nl-brief-2026q3-v1) ## Video: Tribute – Planters – 2020 Big Game Commercial [Watch (HLS stream): Tribute – Planters – 2020 Big Game Commercial](https://cdn.jwplayer.com/manifests/ECxW0qDd.m3u8) (0:30)  _Published 2020-02-03. Tribute – Planters – 2020 Big Game Commercial_ by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Feb 3, 2020 2:13 PM UTC by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Feb 3, 2020 2:13 PM UTC The Kansas City Chiefs may have turned the fourth quarter of the[ 2020 Super Bowl](https://time.com/5772692/best-super-bowl-commercials-2020/) in to the real life version of the plot of every heartwarming football movie’s comeback story, but perhaps the fans in the Hard Rock Stadium weren’t going quite as nuts as the fans were about #BabyNut on Twitter. In the week leading up to [the Super Bowl](https://time.com/5776753/super-bowl-2020-shakira-memes-zootopia/), Planters Peanuts announced that Mr. Peanut, their long-time mascot of a peanut who liked spats, but not pants, [was going to die](https://time.com/5769695/mr-peanut-twitter/) for the sake of a buzzy Super Bowl 2020 commercial. As the world mourned the loss of what is most likely the world’s most dapper legume, they tuned in to watch Mr. Peanut’s funeral during [the football game](https://time.com/5774180/super-bowl-2020-halftime-show-recap/). As Mr. Peanut’s friends Mr. Clean and the Kool-Aid Man grieved graveside, their tears turned Mr. Peanut from a desiccated seed to a lively green sprout. Soon enough, a new mascot was born and officially dubbed “Baby Nut” complete with a streaming nanny cam, an official online store filled with Baby Nut merchandise, and a fan base already tweeting their love for the world’s youngest top hat enthusiast. As the Chiefs and the 49ers continued their game, people took to Twitter to welcome the new mascot—or maybe roast the little peanut: > [](https://twitter.com/Paris5503/status/1224142026653847552) > [](https://twitter.com/G0G0BEBE/status/1224133490410692609) > [](https://twitter.com/insta%5Fsingle/status/1224140398328762369) > [](https://twitter.com/luceroicantu/status/1224332284104343553) > [](https://twitter.com/koolaid/status/1224159397577920512) > [](https://twitter.com/sighbondy/status/1224179568883298304) > [](https://twitter.com/insta%5Fsingle/status/1224140398328762369) > [](https://twitter.com/iamjacquelin/status/1224184441855148033) > [](https://twitter.com/evanschmarr/status/1224172052069998593) Of course, not everyone was a fan of the tiny peanut: > [](https://twitter.com/GoodGalGaymurr/status/1224212279115374592) > [](https://twitter.com/P0larSSB/status/1224172013339795457) > [](https://twitter.com/gabekeller%5F/status/1224322299354066945) And others quickly rushed to point to the _other_ infant taking over the internet—Baby Yoda: > [](https://twitter.com/OnAirJackson1/status/1224134274422657024) > [](https://twitter.com/TrevEischen/status/1224210841869795328) > [](https://twitter.com/mg%5Fnicole16/status/1224179972140609536) > [](https://twitter.com/Yuksekbahce/status/1224301363057827841) > [](https://twitter.com/mewmewomi/status/1224185178140094465) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5772376/super-bowl-2020-baby-nut/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5772376/super-bowl-2020-baby-nut/"},"headline":"Infant Peanut in a Hat 'Baby Nut' Scores Big With Some and Gets Roasted By Others During Super Bowl 2020","datePublished":"2020-02-03T14:13:03.000Z","dateModified":"2026-10-14T08:52:41.234Z","description":"It's not every day that a peanut in a top hat is born","url":"https://time.com/5772376/super-bowl-2020-baby-nut/","keywords":["Newsfeed","viral","Super Bowl","onetime","clickmonsters"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7e8bc2beb06a90cc/698a09a7e76ad2f1ec6372fc/baby-nut-memes.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7e8bc2beb06a90cc/698a09a7e76ad2f1ec6372fc/baby-nut-memes.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"baby-nut-memes","caption":"Super Bowl 2020 baby nut memes","creditText":"Planters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5772376/super-bowl-2020-baby-nut/","name":"Infant Peanut in a Hat 'Baby Nut' Scores Big With Some and Gets Roasted By Others During Super Bowl 2020"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Tribute – Planters – 2020 Big Game Commercial","description":"Tribute – Planters – 2020 Big Game Commercial","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/ECxW0qDd/poster.jpg?width=720","uploadDate":"2020-02-03T15:07:51.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/ECxW0qDd.m3u8","embedUrl":"https://time.com/5772376/super-bowl-2020-baby-nut/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5772376/super-bowl-2020-baby-nut/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```