--- title: Gene Simmons' Ice Cubes, Cereal Photo Melts Down Internet description: Gene Simmons' ice cube cereal hack is melting down the internet and we're incapable of cooling down about it. Here are the best reactions. canonical: https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2020-01-02T16:28:52.000Z article:modified_time: 2026-08-04T07:47:02.318Z og:title: Gene Simmons' Cereal Hack Is Melting Down Social Media og:description: "No" og:url: https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Gene Simmons' Cereal Hack Is Melting Down Social Media twitter:description: "No" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # KISS Frontman Gene Simmons' Cereal Hack Is Melting Down Social Media ## Video: How Eating Breakfast Can Help Your Metabolism [Watch (HLS stream): How Eating Breakfast Can Help Your Metabolism](https://cdn.jwplayer.com/manifests/WOj5MPae.m3u8) (1:38)  _Published 2017-11-30. Plenty of research has found that eating breakfast is important for weight maintenance, metabolism and overall good health._ by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jan 2, 2020 4:28 PM UTC by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jan 2, 2020 4:28 PM UTC Noteworthy cereal options abound, from Sour Patch kids to Hershey Kisses, Twinkes to Nutter Butter. But in terms of what to pair with your bowl of breakfast goodness, the only decision to make is what kind of milk, right? Not so much. KISS frontman Gene Simmons has started his 2020 with a [chill but incendiary food declaration](https://time.com/5749744/salad-sandwich/); a food fight, if you will, because his nonchalant tweet about eating his cereal with ice cubes went viral as soon as he posed the question thereof to the Internet. > [](https://twitter.com/genesimmons/status/1212577821140369409) “Anyone else put ice cubes in their cereal?” he asked in a “chef’s KISS” caption accompanying a pair of images showing him mixing several ice cubes into a bowl of [chocolate](https://time.com/5717997/popeyes-chicken-sandwich-review/) cereal and shredded wheat with milk. Amid a chorus of shock and confusion, Simmons was far from the only ice-in-cereal enthusiast, as plenty of people took to chiming in with support. (Some also recommended powdered milk, or adding ice to a glass of milk on the side to avoid making cereal soggy.) > [](https://twitter.com/dizzylizzyduck/status/1212733338710138881) Simmons’ original post has been liked nearly 9,000 times as of Thursday morning. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/"},"headline":"KISS Frontman Gene Simmons' Cereal Hack Is Melting Down Social Media","datePublished":"2020-01-02T16:28:52.000Z","dateModified":"2026-08-04T07:47:02.318Z","description":"Gene Simmons' ice cube cereal hack is melting down the internet and we're incapable of cooling down about it. Here are the best reactions.","url":"https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/","keywords":["Newsfeed","viral","food and drink","onetime","clickmonsters"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/","name":"KISS Frontman Gene Simmons' Cereal Hack Is Melting Down Social Media"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How Eating Breakfast Can Help Your Metabolism","description":"Plenty of research has found that eating breakfast is important for weight maintenance, metabolism and overall good health.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/WOj5MPae/poster.jpg?width=720","uploadDate":"2017-11-30T16:12:12.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/WOj5MPae.m3u8","embedUrl":"https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/","duration":"PT1M38S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5757755/gene-simmons-cereal-milk-ice-tweet/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```