--- title: People Have Hilarious Reactions to Glenlivet Whisky Capsules description: Glenlivet's new "glass=less cocktails" whisky capsules have captured the attention of the Internet — and drawn comparisons to Tide Pods. canonical: https://time.com/5694256/glenlivet-capsules-whiskey-pods/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-10-07T15:40:03.000Z article:modified_time: 2026-04-13T08:00:30.519Z og:title: Glenlivet Whisky Capsules Go Viral as 'Alcoholic Tide Pods' og:description: Here's what they're really made of og:url: https://time.com/5694256/glenlivet-capsules-whiskey-pods/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc26b383d27484947/698a03e516d884362bc37133/glenlivet-capsule-whiskey-pods.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Brilliant Minds Initiative Dinner og:type: article twitter:card: summary_large_image twitter:title: Glenlivet Whisky Capsules Go Viral as 'Alcoholic Tide Pods' twitter:description: Here's what they're really made of twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc26b383d27484947/698a03e516d884362bc37133/glenlivet-capsule-whiskey-pods.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Glenlivet's New Edible Whisky Capsules Are Giving People All of the Feelings > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 7, 2019 3:40 PM UTC  NEW YORK, NY - MAY 01: A view of The Glenlivet whiskey bottles at the Brilliant Minds Initiative dinner at Gramercy Park Hotel Rooftop on May 1, 2018 in New York City. (Photo by Noam Galai/Getty Images) NEW YORK, NY - MAY 01: A view of The Glenlivet whiskey bottles at the Brilliant Minds Initiative dinner at Gramercy Park Hotel Rooftop on May 1, 2018 in New York City. (Photo by Noam Galai/Getty Images) Noam Galai—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 7, 2019 3:40 PM UTC Glenlivet’s been making [Scotch whisky](https://time.com/74130/how-to-drink-scotch-whisky/) for 195 years, but a new innovation by the brand to offer “glassless cocktails” in the form of edible pouches full of whisky has given the Internet all of the feelings. Fittingly titled the “Capsule Collection,” each pouch holds 23 milliliters of alcohol, which come in three different varieties: citrus, wood and spice. The seaweed-based casing is meant to be swallowed after the user has bit it to release the drink, with the idea that the edible and biodegradable pouch is more sustainable (while this might be a moot point when it comes to reusable glassware, we won’t quibble). While there’s no laundry detergent involved, the small pouch-like nature of the capsules drew lots of comparisons to Tide Pods, which gained notoriety after the [Tide Pod Challenge](https://time.com/5104225/tide-pod-challenge/), a meme-driven, viral social media phenomenon where [teenagers reportedly ate the toxic capsules full of colorful detergent](https://time.com/5108478/tide-pod-challenge-poison-control/) for bragging rights, much to the horror of the U.S. Consumer Product Safety Commission. As might be expected, the Internet wasted no time in drawing a comparison between Glenlivet’s new Capsule Collection and the Tide Pod Challenge, taking to social media to sound off on all the ways that people felt they resembled each other. > [](https://twitter.com/jaboukie/status/1180318241417236481) > [](https://twitter.com/ChuckWendig/status/1180318213059567616) > [](https://twitter.com/ParkerMolloy/status/1180407278165471233) > [](https://twitter.com/DougSaunders/status/1180501057681739776) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5694256/glenlivet-capsules-whiskey-pods/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5694256/glenlivet-capsules-whiskey-pods/"},"headline":"Glenlivet's New Edible Whisky Capsules Are Giving People All of the Feelings","datePublished":"2019-10-07T15:40:03.000Z","dateModified":"2026-04-13T08:00:30.519Z","description":"Here's what you need to know","url":"https://time.com/5694256/glenlivet-capsules-whiskey-pods/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc26b383d27484947/698a03e516d884362bc37133/glenlivet-capsule-whiskey-pods.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc26b383d27484947/698a03e516d884362bc37133/glenlivet-capsule-whiskey-pods.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Brilliant Minds Initiative Dinner","caption":"Brilliant Minds Initiative Dinner","creditText":"Noam Galai—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5694256/glenlivet-capsules-whiskey-pods/","name":"Glenlivet's New Edible Whisky Capsules Are Giving People All of the Feelings"}}]}] ```