<!-- mobian-agent-page publisher="time" canonical="https://time.com/5661465/starbucks-pumpkin-cold-brew/" -->

---
title: Starbucks Adds New Pumpkin Cream Cold Brew Drink
description: Watch out Pumpkin Spice Lattes! There&#x27;s a new pumpkin drink in town — or at least at Starbucks. Introducing the Pumpkin Cream Cold Brew.
canonical: https://time.com/5661465/starbucks-pumpkin-cold-brew/
author: Megan McCluskey
article:opinion: false
article:content_tier: free
article:published_time: 2019-08-26T16:51:38.000Z
article:modified_time: 2026-04-13T08:00:03.073Z
og:title: Starbucks Is Adding Its First New Pumpkin Coffee Drink in 16 Years
og:description: And you&#x27;re going to want to try it
og:url: https://time.com/5661465/starbucks-pumpkin-cold-brew/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5f10f6004e456749/698a01f2656a3fd7c8bd8d08/starbucks-pumpkin-cold-brew.jpg?branch=production&amp;width=594&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 594
og:image:height: 334
og:image:alt: Starbucks-Pumpkin-Cold-Brew
og:type: article
twitter:card: summary_large_image
twitter:title: Starbucks Is Adding Its First New Pumpkin Coffee Drink in 16 Years
twitter:description: And you&#x27;re going to want to try it
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5f10f6004e456749/698a01f2656a3fd7c8bd8d08/starbucks-pumpkin-cold-brew.jpg?branch=production&amp;width=594&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f10f6004e456749/698a01f2656a3fd7c8bd8d08/starbucks-pumpkin-cold-brew.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9)


# Starbucks Is Adding Its First New Pumpkin Coffee Drink in 16 Years and There's Just a Dusting of Pumpkin Spice

<!-- mobian-agent-ad id="4b82f336-61e0-4236-b999-8b56d2885232" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=4b82f336-61e0-4236-b999-8b56d2885232&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Subscribers | 540,000 | TIME, August 2026 |
| Open rate | 45.6% | TIME, August 2026 |
| Click rate | 3.3% | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=4b82f336-61e0-4236-b999-8b56d2885232&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=4b82f336-61e0-4236-b999-8b56d2885232&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Aug 26, 2019 4:51 PM UTC

![Starbucks introduces new Pumpkin Cream Cold Brew drink](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f10f6004e456749/698a01f2656a3fd7c8bd8d08/starbucks-pumpkin-cold-brew.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Signage is displayed outside a Starbucks in Boston, Massachusetts, U.S., on Sunday, July 21, 2019.

Signage is displayed outside a Starbucks in Boston, Massachusetts, U.S., on Sunday, July 21, 2019.Bloomberg—Getty Images

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Aug 26, 2019 4:51 PM UTC

Watch out [Pumpkin Spice Lattes](http://money.com/money/5412045/pumpkin-spice-latte-most-popular-state/)! There’s a new pumpkin drink in town — or at least at [Starbucks](https://time.com/5273969/starbucks-bathrooms/).

As of Aug. 27, Starbucks will be selling the Pumpkin Cream Cold Brew, the first new pumpkin [coffee](https://time.com/5033881/health-benefits-of-drinking-coffee/) drink the java giant has introduced since launching the PSL in 2003\. That’s a whole 16 years where pumpkin coffee lovers only had one autumnal option to choose from on the Starbucks menu.

Made with cold brew layered over a vanilla base and topped with pumpkin cream cold foam and a dusting of pumpkin spice, the Pumpkin Cream Cold Brew apparently packs much less of a sweet punch than the Pumpkin Spice Latte. It’s the perfect choice for coffee drinkers who are craving that pumpkin spice kick but still want to be able to actually taste the brew in their drink.

Unfortunately, unlike with the PSL, Starbucks isn’t able to make the Pumpkin Cream Cold Brew with dairy-free milks like almond and soy, which means anyone with an intolerance to lactose is better off steering clear.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5661465/starbucks-pumpkin-cold-brew/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5661465/starbucks-pumpkin-cold-brew/"},"headline":"Starbucks Is Adding Its First New Pumpkin Coffee Drink in 16 Years and There's Just a Dusting of Pumpkin Spice","datePublished":"2019-08-26T16:51:38.000Z","dateModified":"2026-04-13T08:00:03.073Z","description":"Introducing the Pumpkin Cream Cold Brew","url":"https://time.com/5661465/starbucks-pumpkin-cold-brew/","keywords":["Newsfeed","Food & Drink","Starbucks","Coffee","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5f10f6004e456749/698a01f2656a3fd7c8bd8d08/starbucks-pumpkin-cold-brew.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5f10f6004e456749/698a01f2656a3fd7c8bd8d08/starbucks-pumpkin-cold-brew.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Starbucks-Pumpkin-Cold-Brew","caption":"Starbucks introduces new Pumpkin Cream Cold Brew drink","creditText":"Bloomberg—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5661465/starbucks-pumpkin-cold-brew/","name":"Starbucks Is Adding Its First New Pumpkin Coffee Drink in 16 Years and There's Just a Dusting of Pumpkin Spice"}}]}]
```

