--- title: Beyonce, Blue Ivy Start Viral Brown Skin Girl Challenge description: You can thank Beyoncé and Blue Ivy for the latest viral challenge to hit the Internet — a joyful celebration of brown skin girls everywhere. canonical: https://time.com/5631616/blue-ivy-brown-skin-girl-challenge/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-07-22T15:20:48.000Z article:modified_time: 2026-04-13T07:59:38.534Z og:title: Internet Loves the Brown Skin Girl Challenge og:description: The most joyful thing to hit the Internet this year og:url: https://time.com/5631616/blue-ivy-brown-skin-girl-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2389a6c49fc76e25/698a003f09208fad1f415466/blue-ivy-brown-skin-girl-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: The World Premiere Of Disney's "THE LION KING" og:type: article twitter:card: summary_large_image twitter:title: Internet Loves the Brown Skin Girl Challenge twitter:description: The most joyful thing to hit the Internet this year twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2389a6c49fc76e25/698a003f09208fad1f415466/blue-ivy-brown-skin-girl-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Blue Ivy Paved the Way for the Joyful Challenge Taking the Internet By Storm > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 22, 2019 3:20 PM UTC  HOLLYWOOD, CALIFORNIA - JULY 09: (EDITORS NOTE: Retransmission with alternate crop.) Blue Ivy Carter (L) and Beyonce Knowles-Carter attend the World Premiere of Disney's "THE LION KING" at the Dolby Theatre on July 09, 2019 in Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images for Disney) HOLLYWOOD, CALIFORNIA - JULY 09: (EDITORS NOTE: Retransmission with alternate crop.) Blue Ivy Carter (L) and Beyonce Knowles-Carter attend the World Premiere of Disney's "THE LION KING" at the Dolby Theatre on July 09, 2019 in Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images for Disney) Alberto E. Rodriguez—Getty Images for Disney  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 22, 2019 3:20 PM UTC [Blue Ivy](https://time.com/5570710/blue-ivy-beyonce-homecoming/), the firstborn heir to the Knowles-Carter dynasty, has already had a busy summer: the 7-year-old made [a gracious cameo in her mother’s music video for _The Lion King_ track, “Spirit”](https://time.com/5628202/blue-ivy-beyonce-spirit/) and contributed her vocals to another song for the film, “Brown Skin Girl.” Now, the song has inspired a viral Internet challenge, with women and girls around sharing their joyful celebrations of their beauty. The song, which name checks women like [Lupita Nyong’o](https://time.com/5533941/michael-b-jordan-lupita-nyongo-relationship/), [Naomi Campbell](https://time.com/5512324/valentino-couture-naomi-campbell-2019/) and [Bey’s Destiny’s Child co-singer, Kelly Rowland](https://time.com/4662707/kelly-rowland-american-voices/), resonated with black women and girls online, who took to the Internet to share pictures, videos and selfies of themselves on social media, celebrating their brown skin using the hashtag #BrownSkinGirlChallenge, referring to the title of the song. Many also used the lyrics of the songs as affirmations in their captions, with one of the favorites being Blue Ivy’s own line, “the best thing in the world.” The challenge attracted followers like Nyong’o, who was tickled at her mention, and Ava DuVernay. > [](https://twitter.com/ava/status/1153097886445387777) It also inspired many to celebrate their beauty online, in a series empowering tweets. > [](https://twitter.com/ArielleKn0wles/status/1153030225200128000) > [](https://twitter.com/rielesvalentine/status/1153029674790006785) > [](https://twitter.com/ningiza%5Fsive/status/1152919303781531653) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5631616/blue-ivy-brown-skin-girl-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5631616/blue-ivy-brown-skin-girl-challenge/"},"headline":"Blue Ivy Paved the Way for the Joyful Challenge Taking the Internet By Storm","datePublished":"2019-07-22T15:20:48.000Z","dateModified":"2026-04-13T07:59:38.534Z","description":"Meet the #BrownSkinGirlChallenge","url":"https://time.com/5631616/blue-ivy-brown-skin-girl-challenge/","keywords":["Newsfeed","celebrities","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2389a6c49fc76e25/698a003f09208fad1f415466/blue-ivy-brown-skin-girl-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2389a6c49fc76e25/698a003f09208fad1f415466/blue-ivy-brown-skin-girl-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The World Premiere Of Disney's \"THE LION KING\"","caption":"The World Premiere Of Disney's \"THE LION KING\"","creditText":"Alberto E. 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