No, you’re not living in a very literal Upside Down: the iconic golden arches of some McDonald’s franchises across the country will be flipped on March 8 as a nod to International Women’s Day, that’s all.
It’s a “celebration of women everywhere,” a McDonald’s spokesperson told Business Insider, and it’s a first in the brand’s history “in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.” The gesture will go beyond the outdoor signs, including all of the fast food brand’s social media logos in the M-to-W changeup. And 100 restaurants are getting special “packaging, crew shirts and hats and bag stuffers” for the day, too.
But the internet is skeptical of the fast food chain’s approach to recognizing women’s contributions, calling out McDonald’s for their treatment of workers and highlighting what some see as hypocrisy in paying lip service to a holiday without backing it up with corporate policy.
McDonald’s flipping its arches is not the only way a brand is making a statement in honor of the holiday, of course: already, Barbie has released a line of commemorative dolls representing history-making women, and Google is making its own play for telling women’s stories.