--- title: Funny Cheesecake Factory Rant Goes Viral, Funny Food Review description: A man had a lot of thoughts about The Cheesecake Factory and his hilarious review has gone viral. canonical: https://time.com/5029177/cheesecake-factory-viral-rant/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-11-17T16:00:19.000Z article:modified_time: 2026-05-11T04:46:23.758Z og:title: One Man's Viral Cheesecake Factory Rant That Says It All og:description: He goes long on everything from the decor to the menu og:url: https://time.com/5029177/cheesecake-factory-viral-rant/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt844b0e1f21568111/69876e06e53abad1ad4d676c/cheesecake-factory.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: A menu sits on a table at a Cheesecake Factory restaurant in Louisville, Kentucky on Nov. 13, 2013. og:type: article twitter:card: summary_large_image twitter:title: One Man's Viral Cheesecake Factory Rant That Says It All twitter:description: He goes long on everything from the decor to the menu twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt844b0e1f21568111/69876e06e53abad1ad4d676c/cheesecake-factory.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Delight in This One Man's Viral Cheesecake Factory Rant That Says Everything You Can't > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Nov 17, 2017 4:00 PM UTC  A menu sits on a table at a Cheesecake Factory restaurant in Louisville, Kentucky on Nov. 13, 2013. A menu sits on a table at a Cheesecake Factory restaurant in Louisville, Kentucky on Nov. 13, 2013. Bloomberg—Bloomberg via Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Nov 17, 2017 4:00 PM UTC A man’s Twitter thread featuring his very deep thoughts about [The Cheesecake Factory](http://time.com/4659805/pasadena-cheesecake-factory-explosion/) has gone [viral](http://time.com/4999013/twitter-pasta-ranking/). Twitter user Max Krieger kicked off his tweetstorm about all the various ways [The Cheesecake Factory](http://fortune.com/best-workplaces-for-women/the-cheesecake-factory-45/) mystifies him with an introduction, “If you want a fully immersive “postmodern design hellscape” themed dining experience I highly recommend dinner at [The Cheesecake Factory](http://time.com/money/4436553/cheesecake-factory-sales/),” he wrote. What followed next was a highly detailed rant filled with design tidbits and philosophical takes on everything from the “off the rails” decor to the menu. His thread has been a lot of fun for social media users who were living in a pre-Krieger review world before he came through with observations like this one. Here’s how he described the architecture in a tweet paired with a photo: “Greco-Roman cornices, seashells above the pseudo-arched doors, topped with a dome airlifted from f-cking St. Basil’s.” He thought the interior was sensational too, calling it “a world of aesthetic chaos that feels like a mix between a Fry’s Electronics, an overgrown Panera, and a laser tag arena.” (The over-the-top design incorporates Egyptian and Victorian era design elements, according to [Eater](https://www.eater.com/2017/6/21/15835074/cheesecake-factory-interior-design).) Continuing his tour of things that concern him, he had issues with the menu convinced that it just “wants to disorient you.” He especially took issue with the “glamburgers” page. Proving no one cares as much about this place quite as much as him, he was particularly poetic about the advertisements within the menu: “this thing feels like a god d-mn Playbill. all the \[The Cheesecake Factory’s\] a stage, and we are but its players.” But his closing thoughts really take the cake: “It feels like a relic of another era, one where such a vision was sold to the American public as a Utopian concept. It, like the brief period of neoliberalistic prosperity that made it possible, is a fever dream made manifest. Enjoy it while you can.” Read the [whole thread](https://twitter.com/MaxKriegerVG/status/931373170791198720) in its entirety.    ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5029177/cheesecake-factory-viral-rant/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5029177/cheesecake-factory-viral-rant/"},"headline":"Delight in This One Man's Viral Cheesecake Factory Rant That Says Everything You Can't","datePublished":"2017-11-17T16:00:19.000Z","dateModified":"2026-05-11T04:46:23.758Z","description":"A man had a lot of thoughts about The Cheesecake Factory and his hilarious review has gone viral.","url":"https://time.com/5029177/cheesecake-factory-viral-rant/","keywords":["Newsfeed","viral","Bizarre","food and drink","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt844b0e1f21568111/69876e06e53abad1ad4d676c/cheesecake-factory.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt844b0e1f21568111/69876e06e53abad1ad4d676c/cheesecake-factory.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A menu sits on a table at a Cheesecake Factory restaurant in Louisville, Kentucky on Nov. 13, 2013.","caption":"A menu sits on a table at a Cheesecake Factory restaurant in Louisville, Kentucky on Nov. 13, 2013.","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5029177/cheesecake-factory-viral-rant/","name":"Delight in This One Man's Viral Cheesecake Factory Rant That Says Everything You Can't"}}]}] ```