--- title: The iPhone 8 Doesn't Come in Rose Gold and People are Upset description: The iPhone 8 is available in silver, space gray and gold. Not rose gold, just gold. Some people were not happy. canonical: https://time.com/4938569/iphone-rose-gold-reactions/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2017-09-12T20:39:50.000Z article:modified_time: 2026-04-13T07:47:12.340Z og:title: The iPhone 8 Doesn't Come in Rose Gold and People are Upset og:description: "Apple got rid of the Rose Gold iPhone and I feel personally attacked" og:url: https://time.com/4938569/iphone-rose-gold-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: iphone-8-x65 og:type: article twitter:card: summary_large_image twitter:title: The iPhone 8 Doesn't Come in Rose Gold and People are Upset twitter:description: "Apple got rid of the Rose Gold iPhone and I feel personally attacked" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Join the Internet in Its Moment of Silence for the Rose Gold iPhone Option by [Lisa Marie Segarra](https://time.com/author/lisa-marie-segarra/) ## Lisa Marie Segarra Sep 12, 2017 8:39 PM UTC  by [Lisa Marie Segarra](https://time.com/author/lisa-marie-segarra/) ## Lisa Marie Segarra Sep 12, 2017 8:39 PM UTC After Apple wrapped up its [September keynote](http://time.com/4937246/video-watch-iphone-announcement/) which featured announcements on its [Apple Watch](http://time.com/4936961/apple-watch-series-3-release-date/), Apple TV and, of course, its iPhone lineup, including the [10th anniversary model iPhone X](http://time.com/4937143/iphone-x-8-price-cost/), there was one key casualty. The iPhone 8 design didn’t stray much from that of the iPhone 6 and 7 lines, except for the fact that the back is all glass, which had some on the internet worried the phones could easily break. However, people weren’t just worried about their possible [new iPhones shattering](http://time.com/4938086/iphone-8-glass-break/), the elimination of the rose gold option had many people missing the shade. The iPhone 8 is available in silver, space gray and gold. Not rose gold, just gold. Some people were not happy. > [](https://twitter.com/LaughingQuoll/status/907697402877943808) > [](https://twitter.com/sweetlyjules/status/907698953826607109) Some people are actually refusing to get the new iPhone 8 because it doesn’t come in rose gold. > [](https://twitter.com/merchglow/status/907676414551498753) > [](https://twitter.com/joedeuxh/status/907699074287243265) > [](https://twitter.com/%5F%5FAVEnue/status/907698512011415552) Some people even called the option homophobic. > [](https://twitter.com/tinymilks/status/907664860799893504) > [](https://twitter.com/thebinarium/status/907684278632402944) However, some people thought the name change was misleading and actually felt the “gold option” more closely resembled the previous rose gold models than the old gold coloring. > [](https://twitter.com/acarboni/status/907665487131299840) The special 10th anniversary iPhone everyone was waiting for also let some people down with its color choice. The iPhone X is only available in silver and space gray. > [](https://twitter.com/draggingalake/status/907699337668554757) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4938569/iphone-rose-gold-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4938569/iphone-rose-gold-reactions/"},"headline":"Join the Internet in Its Moment of Silence for the Rose Gold iPhone Option","datePublished":"2017-09-12T20:39:50.000Z","dateModified":"2026-04-13T07:47:12.340Z","description":"People are refusing to get the new iPhone model","url":"https://time.com/4938569/iphone-rose-gold-reactions/","keywords":["Newsfeed","Tech","Apple","Smartphones","iPhone","onetime","iPhone 2017"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lisa Marie Segarra","jobTitle":null,"url":"https://time.com/author/lisa-marie-segarra/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"iphone-8-x65","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4938569/iphone-rose-gold-reactions/","name":"Join the Internet in Its Moment of Silence for the Rose Gold iPhone Option"}}]}] ```