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---
title: The iPhone 8 Doesn&#x27;t Come in Rose Gold and People are Upset
description: The iPhone 8 is available in silver, space gray and gold. Not rose gold, just gold. Some people were not happy.
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author: TIME
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article:published_time: 2017-09-12T20:39:50.000Z
article:modified_time: 2026-04-13T07:47:12.340Z
og:title: The iPhone 8 Doesn&#x27;t Come in Rose Gold and People are Upset
og:description: &quot;Apple got rid of the Rose Gold iPhone and I feel personally attacked&quot;
og:url: https://time.com/4938569/iphone-rose-gold-reactions/
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twitter:title: The iPhone 8 Doesn&#x27;t Come in Rose Gold and People are Upset
twitter:description: &quot;Apple got rid of the Rose Gold iPhone and I feel personally attacked&quot;
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Join the Internet in Its Moment of Silence for the Rose Gold iPhone Option

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by 

[Lisa Marie Segarra](https://time.com/author/lisa-marie-segarra/)


## Lisa Marie Segarra


Sep 12, 2017 8:39 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1490bd76adcd8685/6988dd7397cdff117b6b2692/iphone-8-x65.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

by 

[Lisa Marie Segarra](https://time.com/author/lisa-marie-segarra/)


## Lisa Marie Segarra


Sep 12, 2017 8:39 PM UTC

After Apple wrapped up its [September keynote](http://time.com/4937246/video-watch-iphone-announcement/) which featured announcements on its [Apple Watch](http://time.com/4936961/apple-watch-series-3-release-date/), Apple TV and, of course, its iPhone lineup, including the [10th anniversary model iPhone X](http://time.com/4937143/iphone-x-8-price-cost/), there was one key casualty.

The iPhone 8 design didn’t stray much from that of the iPhone 6 and 7 lines, except for the fact that the back is all glass, which had some on the internet worried the phones could easily break. However, people weren’t just worried about their possible [new iPhones shattering](http://time.com/4938086/iphone-8-glass-break/), the elimination of the rose gold option had many people missing the shade.

The iPhone 8 is available in silver, space gray and gold. Not rose gold, just gold. Some people were not happy.

> [](https://twitter.com/LaughingQuoll/status/907697402877943808)

> [](https://twitter.com/sweetlyjules/status/907698953826607109)

Some people are actually refusing to get the new iPhone 8 because it doesn’t come in rose gold.

> [](https://twitter.com/merchglow/status/907676414551498753)


> [](https://twitter.com/joedeuxh/status/907699074287243265)

> [](https://twitter.com/%5F%5FAVEnue/status/907698512011415552)

Some people even called the option homophobic.

> [](https://twitter.com/tinymilks/status/907664860799893504)


> [](https://twitter.com/thebinarium/status/907684278632402944)

However, some people thought the name change was misleading and actually felt the “gold option” more closely resembled the previous rose gold models than the old gold coloring.

> [](https://twitter.com/acarboni/status/907665487131299840)

The special 10th anniversary iPhone everyone was waiting for also let some people down with its color choice. The iPhone X is only available in silver and space gray.


> [](https://twitter.com/draggingalake/status/907699337668554757)

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