--- description: If you weren't able to tune in live, watch the video to see everything Apple is releasing, including the 10th anniversary edition iPhone X title: Apple Event and iPhone Announcement: Watch the Full Video image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdb027bb233323624/6988dd7dcf40a883a0c495bf/iphone-8-x115.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Watch the Entire Apple Event, Including the New iPhone X Announcement by [Lisa Marie Segarra](/author/lisa-marie-segarra/) ## Lisa Marie Segarra Update your preferences in [Account Settings](/account/preferences/) Close Sep 12, 2017 7:14 PM CUT  by [Lisa Marie Segarra](/author/lisa-marie-segarra/) ## Lisa Marie Segarra Update your preferences in [Account Settings](/account/preferences/) Close Sep 12, 2017 7:14 PM CUT Apple just announced its new line of iPhones, including the 10th anniversary edition[ iPhone X](http://time.com/4935672/apple-10th-anniversary-iphone/ "undefined"), at its keynote event on Tuesday. If you weren’t able to tune in live, watch the video above to see everything Apple is releasing, including three new iPhones, a new [Apple Watch](http://time.com/4936961/apple-watch-series-3-release-date/ "undefined"), a new [Apple TV](http://time.com/4937538/apple-tv-4k/ "undefined") and new iOS. The much-anticipated iPhone X was announced along with new features like an edge-to-edge screen, facial recognition and the removal of the home button. The [iPhone 8 and 8 Plus](http://time.com/4938041/apple-iphone-8-plus-features/ "undefined") also brought upgrades to the core iPhone lineup. The company’s Apple Watch saw the premiere of a new model and a new watchOS. The changes include cellular support, so you no longer have to rely on having an iPhone nearby for your Apple Watch to work, and a number of upgrades to the heart rate monitor app. Apple TV also got a 4K upgrade. Watch the video above to catch all of the new features in action. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4937246/video-watch-iphone-announcement/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4937246/video-watch-iphone-announcement/"},"headline":"Watch the Entire Apple Event, Including the New iPhone X Announcement","datePublished":"2017-09-12T19:14:36.000Z","dateModified":"2026-04-13T08:51:24.160Z","description":"Check out all of Apple's announcements from its September keynote","url":"https://time.com/4937246/video-watch-iphone-announcement/","keywords":["Tech","Apple","Smartphones","onetime","iPhone 2017"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdb027bb233323624/6988dd7dcf40a883a0c495bf/iphone-8-x115.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lisa Marie Segarra","jobTitle":null,"url":"https://time.com/author/lisa-marie-segarra/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdb027bb233323624/6988dd7dcf40a883a0c495bf/iphone-8-x115.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"iphone-8-x115","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4937246/video-watch-iphone-announcement/","name":"Watch the Entire Apple Event, Including the New iPhone X Announcement"}}]}] ```