--- title: Frank Ocean's Panorama Fest Tee Shirt Made By 18-Year-Old description: Frank Ocean made a statement at Panorama Festival when he sported an anti-discrimination tee created by an 18-year-old entrepreneur. canonical: https://time.com/4881176/frank-ocean-panorama-festival-tee-shirt/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-07-31T21:57:54.000Z article:modified_time: 2026-04-13T07:46:03.245Z og:title: An 18-Year-Old Made Frank Ocean's Shirt With a Good Message og:description: And you can cop one of your own for $19 og:url: https://time.com/4881176/frank-ocean-panorama-festival-tee-shirt/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt571dc7011be0233f/6988d7debc6cfcd7183e2760/frank-ocean-panorama-statement-shirt.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: US-CULTURE-MUSIC-PANORAMA og:type: article twitter:card: summary_large_image twitter:title: An 18-Year-Old Made Frank Ocean's Shirt With a Good Message twitter:description: And you can cop one of your own for $19 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt571dc7011be0233f/6988d7debc6cfcd7183e2760/frank-ocean-panorama-statement-shirt.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # An 18-Year-Old Entrepreneur Made Frank Ocean's Powerful Statement Tee at the Panorama Festival > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=952f3570-28f5-49d4-bf82-7f92be209e49&cr=time-nl-network-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 31, 2017 9:57 PM UTC  Frank Ocean performs at the 2017 Panorama Music Festival on Randall's Island in New York on July 28, 2017\. / AFP PHOTO / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images) Frank Ocean performs at the 2017 Panorama Music Festival on Randall's Island in New York on July 28, 2017\. / AFP PHOTO / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images) ANGELA WEISS—AFP/Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 31, 2017 9:57 PM UTC It wasn’t [the Spike Jonze-lensed, larger-than-life livestream screens](http://time.com/4870918/frank-ocean-sings-to-brad-pitt-fyf-festival/) or the surprisingly intimate platform stage that he gave a heartbreakingly vulnerable performance on that was the most captivating visual during [Frank Ocean](http://time.com/4355521/frank-ocean-new-album-friday-june-3/)‘s headlining set — his performance at the Panorama Festival in New York City. Instead, it was the simple white tee [shirt with a powerful message](http://time.com/4666337/political-statements-nyfw/) in a black, all-caps sans serif font that [the infamously elusive _Blonde_ singer](http://time.com/4413818/frank-ocean-next-album-boys-dont-cry/) sported during the show that might have been the night’s most poignant (and certainly most-Instagrammed) image. The statement tee’s caption, which read “Why be racist, sexist, homophobic, or transphobic when you could just be quiet?” paying homage to[ a now-viral tweet by Twitter user @avogaydro](https://twitter.com/avogaydro/status/630056636523094016), instantly became a web sensation, with the Internet soon discovering that an online store called Green Box Shop and its 18-year-old CEO was responsible for the $18.99 tee shirt. According to [Green Box Shop’s website](https://greenboxshop.us/pages/about), founder Kayla Robinson, an 18-year-old entrepreneur who identifies as Afro-Latina and bisexual, started her company, along with a crew of Internet savvy teenagers, to make social justice tee shirts that she wasn’t finding elsewhere. The company focuses on selling sustainable and environmentally-friendly shirts and accessories with positive messages. The good vibes statements on the shirts extend to the company’s sales as well, with Green Box putting their money where their mouth is — for example, 50% of the proceeds from their “Climate Change is Real” shirt is donated to the Honeybee Conservancy. In a statement to [_Complex_](http://www.complex.com/style/2017/07/purchase-frank-ocean-anti-discrimination-t-shirt), Robinson shared that she’s grateful for Ocean’s support and willingness to use his platform to start conversations about social justice issues. “It’s very exciting to see a queer icon like Frank Ocean giving a voice to marginalized groups and using his platform to raise awareness about social justice issues using one of our shirts,” Robinson said. “My business is essentially my life message. I want other companies to know that they can use sustainable/ environmentally friendly business practices (fair trade and/or organic fabrics) and still thrive as a business. The fact that Frank Ocean is contributing to this reality is surreal for me and I am eternally grateful.” This isn’t the first time that Ocean’s sartorial selections have made waves; at a concert in Manchester earlier in the summer, [Ocean wore a shirt emblazoned with Brad Pitt’s face on it](http://time.com/4814955/frank-ocean-brad-pitt-bromance/) after the actor noted that Ocean was an integral part of [his post-divorce playlist](http://time.com/4764906/brad-pitt-breakup-playlist/). For those that want to buy the same shirt as Ocean’s, they’re still available on [Green Box Shop](https://greenboxshop.us/collections/your-favorites/products/why-be-racist-when-u-could-be-quiet) for a hot $18.99 in four different colors and in sizes S-3XL. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4881176/frank-ocean-panorama-festival-tee-shirt/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4881176/frank-ocean-panorama-festival-tee-shirt/"},"headline":"An 18-Year-Old Entrepreneur Made Frank Ocean's Powerful Statement Tee at the Panorama Festival","datePublished":"2017-07-31T21:57:54.000Z","dateModified":"2026-04-13T07:46:03.245Z","description":"And you can cop one of your own for $19","url":"https://time.com/4881176/frank-ocean-panorama-festival-tee-shirt/","keywords":["Newsfeed","Music","viral","fashion","Frank Ocean"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt571dc7011be0233f/6988d7debc6cfcd7183e2760/frank-ocean-panorama-statement-shirt.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt571dc7011be0233f/6988d7debc6cfcd7183e2760/frank-ocean-panorama-statement-shirt.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-CULTURE-MUSIC-PANORAMA","caption":"US-CULTURE-MUSIC-PANORAMA","creditText":"ANGELA WEISS—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4881176/frank-ocean-panorama-festival-tee-shirt/","name":"An 18-Year-Old Entrepreneur Made Frank Ocean's Powerful Statement Tee at the Panorama Festival"}}]}] ```