--- title: IHOb Is Already Back to Calling Itself IHOP description: After changing its name to "IHOb," standing for "International House of Burgers" in early June, the chain is switching back to IHOP. canonical: https://time.com/5333719/ihob-ihop/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-07-09T20:24:27.000Z article:modified_time: 2026-08-04T07:47:15.515Z og:title: "IHOb" Is Already Back to Calling Itself IHOP og:description: After less than a month as "IHOb," IHOP is back to using its original name og:url: https://time.com/5333719/ihob-ihop/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0aab49518efce7ce/698934e4096a9463e06a2dca/ihob-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5000 og:image:height: 2813 og:image:alt: Ihob og:type: article twitter:card: summary_large_image twitter:title: "IHOb" Is Already Back to Calling Itself IHOP twitter:description: After less than a month as "IHOb," IHOP is back to using its original name twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0aab49518efce7ce/698934e4096a9463e06a2dca/ihob-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'IHOb' Is Already Back to Calling Itself IHOP Again > Sponsored content. 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IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers._  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 9, 2018 8:24 PM UTC  Close-up of sign with IHoB (International House of Burgers) logo, following pancake restaurant International House of Pancake's (IHoP) decision to change its name to IHoB, Dublin, California, June 20, 2018. Close-up of sign with IHoB (International House of Burgers) logo, following pancake restaurant International House of Pancake's (IHoP) decision to change its name to IHoB, Dublin, California, June 20, 2018. Smith Collection/Gado—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 9, 2018 8:24 PM UTC On June 11, the [International House of Pancakes](http://time.com/5308035/ihop-to-ihop/) made a big announcement: they were changing their name to [“IHOb,”](http://time.com/money/5307233/ihop-name-change-ihob-burgers/) at least temporarily, standing for “International House of Burgers,” and unveiling a new product on the menu. (A burger, naturally — or, in IHOb parlance, an “Ultimate Steakburger.”) While the change got [plenty of hype](http://time.com/5310020/burger-king-pancake-king-ihop-ihob/) online, and resulted in brick-and-mortar locations swapping out their signage in favor of the new brand name for the ubiquitous diner chain, it was not meant to last long. And on Monday, IHOb reverted once more to its original name of IHOP. “We really abbreciate the burgerin’ loyalty, but we’re back @IHOP again,” the IHOb Twitter account announced. (The gimmick of the alternate brand had been replacing “P’s” with “B’s” in all of their language, which explains the unusual spelling.) When one Twitter user joked that their change of heart (and name) must not have gone well, IHOP itself had a response: “The blan was to get beople talking about our new burgers. And it worked. Look at us, two silly pancakes talkin’ about burgers,” they explained of their nearly-one-month marketing stunt. The plan does seem to have gotten people talking — after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger. Hopefully no one got too attached to the alternative “IHOb” name in the process. But if you already checked out the burger, and are a fan of that particular dish, the good news is it seems that menu item is at least sticking around. > [](https://twitter.com/IHOB/status/1016356258524352513) > [](https://twitter.com/miramar997/status/1016358002528419840) > [](https://twitter.com/IHOP/status/1016358256321626117) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5333719/ihob-ihop/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5333719/ihob-ihop/"},"headline":"'IHOb' Is Already Back to Calling Itself IHOP Again","datePublished":"2018-07-09T20:24:27.000Z","dateModified":"2026-08-04T07:47:15.515Z","description":"IHOP is back to business as usual","url":"https://time.com/5333719/ihob-ihop/","keywords":["Newsfeed","food and drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0aab49518efce7ce/698934e4096a9463e06a2dca/ihob-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0aab49518efce7ce/698934e4096a9463e06a2dca/ihob-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ihob","caption":"Ihob","creditText":"Smith Collection/Gado—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5333719/ihob-ihop/","name":"'IHOb' Is Already Back to Calling Itself IHOP Again"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Here's Why IHOP Is Changing Its Name to IHOb (for Now)","description":"IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/T5xjo0Ik/poster.jpg?width=720","uploadDate":"2018-06-11T15:14:25.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/T5xjo0Ik.m3u8","embedUrl":"https://time.com/5333719/ihob-ihop/","duration":"PT39S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5333719/ihob-ihop/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```