--- title: Burger King Changes Name to Pancake King to Shade IHOb description: Following IHOP's big reveal that it was changing it's name to IHOb, Burger King took to social media to mock the rebrand. canonical: https://time.com/5310020/burger-king-pancake-king-ihop-ihob/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-06-12T17:05:18.000Z article:modified_time: 2026-04-13T07:53:23.242Z og:title: Burger King Is Taking Advantage of the Whole IHOP Situation og:description: Or should we say Pancake King og:url: https://time.com/5310020/burger-king-pancake-king-ihop-ihob/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6992ff7e1f423d3a/698932e122fb852b5fe25e3f/burger-king-pancake-king.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Burger-King-Pancake-King og:type: article twitter:card: summary_large_image twitter:title: Burger King Is Taking Advantage of the Whole IHOP Situation twitter:description: Or should we say Pancake King twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6992ff7e1f423d3a/698932e122fb852b5fe25e3f/burger-king-pancake-king.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Burger King Has Taken Full Advantage of This Whole IHOP Name-Change Situation > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jun 12, 2018 5:05 PM UTC  Burger King sign Burger King signDhiraj Singh/Bloomberg via Getty Images  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jun 12, 2018 5:05 PM UTC Following [IHOP’s big reveal](http://time.com/5308035/ihop-to-ihop/) that it was changing it’s name- for now anyway – to [IHOb](http://time.com/money/5307233/ihop-name-change-ihob-burgers/) to promote the debut of its new burgers, fellow restaurants like [Wendy’s and Denny’s](http://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/) took to social media on Monday to mock the rebrand. Now, Burger King has also joined in on the viral pettiness. Taking a shot at IHOP’s transition from a pancake to burger focus, the fast food joint changed its name to Pancake King on both Twitter and Facebook. Burger King does in fact serve pancakes for breakfast, but the dish is by no means what the chain is known for—as is certainly the case for the burgers at the establishment formerly known as IHOP. Of course, the Internet was in stitches over the shady switch-up. “I love that [@BurgerKing](https://twitter.com/BurgerKing) changed their profile to ‘Pancake King.’ I am 100% here for all the fast food pettiness,” tweeted one fan of the fast food beef. “Super size the petty!” > [](https://twitter.com/JonAcuff/status/1006334448818933762) See some of the best responses below. > [](https://twitter.com/%5Ftiger%5Fs%5F/status/1006276591347949569) > [](https://twitter.com/LawyerCat%5F/status/1006291761856069633) > [](https://twitter.com/danprimack/status/1006181006527868928) > [](https://twitter.com/awsten/status/1006284723830841345) > [](https://twitter.com/kirakosarin/status/1006402141433442304) > [](https://twitter.com/UncommonBee/status/1006159395313602561) > [](https://twitter.com/j%5Feskie/status/1006216763472863238) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5310020/burger-king-pancake-king-ihop-ihob/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5310020/burger-king-pancake-king-ihop-ihob/"},"headline":"Burger King Has Taken Full Advantage of This Whole IHOP Name-Change Situation","datePublished":"2018-06-12T17:05:18.000Z","dateModified":"2026-04-13T07:53:23.242Z","description":"Following IHOP's big reveal that it was changing it's name to IHOb, Burger King took to social media to mock the rebrand.","url":"https://time.com/5310020/burger-king-pancake-king-ihop-ihob/","keywords":["Newsfeed","Food & Drink","viral","Burger King","IHOP"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6992ff7e1f423d3a/698932e122fb852b5fe25e3f/burger-king-pancake-king.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6992ff7e1f423d3a/698932e122fb852b5fe25e3f/burger-king-pancake-king.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Burger-King-Pancake-King","caption":"Burger King sign","creditText":"Dhiraj Singh/Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5310020/burger-king-pancake-king-ihop-ihob/","name":"Burger King Has Taken Full Advantage of This Whole IHOP Name-Change Situation"}}]}] ```