--- title: Gordon Ramsay Is Willing to Eat Pineapple Pizza for Charity description: The top chef will consume the controversial pizza, which he hates — but only if his supporters come through with donations for a cause. canonical: https://time.com/4847819/gordon-ramsay-pineapple-pizza/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-07-06T19:43:22.000Z article:modified_time: 2026-04-13T07:45:10.984Z og:title: Why Gordon Ramsay Is Willing to Eat 'Awful' Pineapple Pizza og:description: He'll eat the controversial pie — but only for a good cause og:url: https://time.com/4847819/gordon-ramsay-pineapple-pizza/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Why Gordon Ramsay Is Willing to Eat 'Awful' Pineapple Pizza twitter:description: He'll eat the controversial pie — but only for a good cause twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Gordon Ramsay Will Chow Down on Awful Pineapple Pizza But There's a Catch > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 6, 2017 7:43 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 6, 2017 7:43 PM UTC It’s not every day that a chef agrees to ingest a food he detests. But [Gordon Ramsay](http://time.com/4716906/gordan-ramsay-airplane-food/) has publicly stated he’s willing to down a slice of the [controversial pineapple pizza](http://time.com/4691875/pineapple-pizza-poll/) — which he hates — for a good cause. In an Instagram posted Wednesday, the [famously sharp-tongued](http://time.com/4677008/gordon-ramsay-twitter-diss/) culinary star offered to chow down on the [much-maligned](http://time.com/4678478/iceland-president-pineapple-pizza/) pizza topping, but only if his followers come through with donations to the Gordon and Tana Ramsay Foundation, which raises money for the Great Ormond Street Hospital, a children’s hospital in the U.K. “If we can hit 500 donations in the next 48 hours, I will eat this f–king god-awful PINEAPPLE pizza on Facebook Live,” he wrote on the caption of an image of himself giving an unkind look to the fruit-topped pizza. “Please no,” he included as a doodled thought bubble on the picture. And there’s another perk to donating beyond just seeing Ramsay down the pizza: [everyone who gives](https://www.omaze.com/experiences/gordon-ramsay?utm%5Fsource=instagram.com&utm%5Fmedium=social&utm%5Fcontent=GordonRamsay&utm%5Fcampaign=experiences.gordon-ramsay&utm%5Fterm=PineapplePizza&oa%5Fh=ompvo7) is entered into a lottery to attend a taping of Ramsay’s show _The F Word_ and get the “VVIP” experience with the chef himself, including travel and hotel stay to Los Angeles for the occasion. While Ramsay clearly is not a fan of the combination of zesty tropical fruit, cheese, tomato sauce, and pizza dough, this is not Ramsay’s least-favorite food of all time. He’s stated before that the one thing he’ll never eat [is airplane food](http://time.com/4716906/gordan-ramsay-airplane-food/), an entirely different breed of cuisine. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4847819/gordon-ramsay-pineapple-pizza/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4847819/gordon-ramsay-pineapple-pizza/"},"headline":"Gordon Ramsay Will Chow Down on Awful Pineapple Pizza But There's a Catch","datePublished":"2017-07-06T19:43:22.000Z","dateModified":"2026-04-13T07:45:10.984Z","description":"The top chef will consume the controversial pizza, which he hates — but only if his supporters come through with donations for a cause.","url":"https://time.com/4847819/gordon-ramsay-pineapple-pizza/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4847819/gordon-ramsay-pineapple-pizza/","name":"Gordon Ramsay Will Chow Down on Awful Pineapple Pizza But There's a Catch"}}]}] ```