--- description: Find out why Typeface Arc is one of the best inventions of 2024 title: Typeface Arc: the 200 Best Inventions of 2024 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcef52a9f3710639d/698a8a20cabb1d641fe594af/Typeface-Arc-best-inventions-.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Oct 30, 2024 # Generative AI for Marketers by [Harry Booth](/author/harry-booth/) ## Harry Booth Update your preferences in [Account Settings](/account/preferences/) Close Booth is a reporter at TIME.  Marketers were quick to jump on the generative AI trend, using it to draft content. But Abhay Parasnis, a former Adobe executive and the founder and CEO of AI marketing company Typeface, says most are only scratching the surface of the technology’s potential. Typeface Arc, released in May, isn’t “just generating one blog post or one email,” Parasnis says. It uses a variety of large language models to help orchestrate entire campaigns. Tell Arc your goals and “it actually learns from all your historical campaigns,” then generates content for email, text messages, and other channels based on customer data, Parasnis says. _\*Disclosure: Investors in Typeface include Salesforce, where TIME co-chair and owner Marc Benioff is CEO._ Learn More at [Typeface Arc](https://www.typeface.ai/product/arc "undefined") These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser. Typeface Arc: the 200 Best Inventions of 2024 ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2024/7094941/typeface-arc/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2024/7094941/typeface-arc/"},"headline":"Typeface Arc: the 200 Best Inventions of 2024","datePublished":"2024-10-30T11:12:29.000Z","dateModified":"2026-04-13T11:54:35.105Z","description":"Find out why Typeface Arc is one of the best inventions of 2024","url":"https://time.com/collections/best-inventions-2024/7094941/typeface-arc/","keywords":["Tech","E-Commerce","list","franchise","Magazine","best inventions"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcef52a9f3710639d/698a8a20cabb1d641fe594af/Typeface-Arc-best-inventions-.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Harry Booth","jobTitle":"Booth is a reporter at TIME.","url":"https://time.com/author/harry-booth/"}],"creator":"Harry Booth","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcef52a9f3710639d/698a8a20cabb1d641fe594af/Typeface-Arc-best-inventions-.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/best-inventions-2024/7094941/typeface-arc/","name":"Typeface Arc: the 200 Best Inventions of 2024"}}]}] ```