Giving Everyone Creative Vision

Canva Magic Studio

1 minute read

These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser.

It has never been easier to create online content. Videos, images, graphics, marketing copy—all can be made in a blink, few technical skills required, with Canva’s Magic Studio, released in fall 2023. Canva has employed machine learning engineers for seven years (pre-AI-hype), yielding tools like Magic Switch (for converting documents into presentations) and Magic Grab (for turning a picture of, say, a vase into a purse), and also now includes tools like Magic Media (which creates videos from text prompts) and Brand Voice (which writes on-brand copy for you). “It’s fundamentally about access,” says chief product officer and co-founder Cameron Adams, as making design tools easier and more inclusive “has a positive impact in the world.”

Learn More at Canva Magic Studio

More Must-Reads from TIME

Contact us at letters@time.com