Monopoly Go!, the breakout mobile-game hit of 2023, was not created in a flash of inspiration. It took time—like playing the original board game. Mobile-video-game developer Scopely spent around seven years, about twice as long as expected, to perfect the free-to-play game that now has more than 10 million daily active players. “It was a journey of discovery,” co-CEO Javier Ferreira says, noting that the company abandoned a few initial versions that it “didn't think were really delivering on the full promise of the IP.” The final version was worth the wait. Monopoly Go! set a mobile-game record by earning $1 billion in the seven months to October 2023—and then brought in another $1 billion in the following three months. Scopely was acquired by Savvy Games Group last July for nearly $5 billion, which will buy a lot of hotels on Boardwalk.
More Must-Reads from TIME
- How the Economy is Doing in the Swing States
- Harris Battles For the Bro Vote
- Our Guide to Voting in the 2024 Election
- Mel Robbins Will Make You Do It
- Why Vinegar Is So Good for You
- You Don’t Have to Dread the End of Daylight Saving
- The 20 Best Halloween TV Episodes of All Time
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com