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---
description: Hyrox: 2024 TIME100 Most Influential Companies
title: TIME100 Most Influential Companies 2024: Hyrox
image: https://static.time.com/v3/assets/bltea6093859af6183b/blt07fa0aca005382bb/698a5728d075336f3be70d16/time100-companies-hyrox-2024.jpg?branch=production&amp;width=1920&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

May 30, 2024

# Hyrox

by 

[Jared Lindzon](/author/jared-lindzon/)


## Jared Lindzon


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Jared Lindzon is the co-author of "Do More in Four: Why It’s Time for a Shorter Workweek"

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt07fa0aca005382bb/698a5728d075336f3be70d16/time100-companies-hyrox-2024.jpg?branch=production&width=3840&quality=75&auto=webp&crop=4:5)

People training in a Hyrox gym

People training in a Hyrox gymCourtesy of Hyrox

A new fitness craze is going global. Launched in Germany in 2017 by an international race organizer and a field-hockey player, Hyrox’s appeal may lie in its relative painlessness. Unlike CrossFit, which involves barbell lifts and other difficult-to-master exercises, Hyrox involves just eight functional workouts including the farmer’s carry, rowing, and sled pull. Each Hyrox “fitness race” consists of eight 1-km sprints, each followed by a different workout, with a focus on beating a personal best rather than keeping up with pros. Perhaps that’s why Hyrox has seen a boom in participation since 2019, with over 260,000 people expected to take part in 60 races this year. With gyms now offering the program in 65 countries and a growing list of brand partnerships with organizations like Red Bull and Puma, Hyrox “connects the world’s training communities with a training methodology and a lifestyle that is accessible,” co-founder Moritz Fürste says.


Hyrox: 2024 TIME100 Most Influential Companies

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