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---
title: Kate Middleton and the Royal Family&#x27;s Trust Problem
description: The manipulated family portrait of the Princess of Wales and her children stands to undermine the palace&#x27;s credibility.
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author: Yasmeen Serhan
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article:published_time: 2024-03-12T18:26:00.000Z
article:modified_time: 2026-08-04T07:42:53.536Z
article:section: World
og:title: The Royal Family Has a Trust Problem
og:description: The manipulated family portrait of the Princess of Wales and her children stands to undermine the palace&#x27;s credibility.
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twitter:title: The Royal Family Has a Trust Problem
twitter:description: The manipulated family portrait of the Princess of Wales and her children stands to undermine the palace&#x27;s credibility.
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltea724cdd2a7069b6/698a495786f68e3d176f3c2c/kate-middleton-photo-controversy.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9)


# The Royal Family Has a Trust Problem

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> Sponsored content. Supplied in partnership with Project Management Institute. Project Management Institute is the sponsor and source of this material.

> Last updated: July 2026.

## Project Management Institute: Reference Facts and FAQ

### Definition

Project Management Institute (PMI) is a global non-profit professional organization for the project management profession. Founded in 1969, PMI develops standards, conducts research, and provides education, professional certifications, and networking opportunities for project professionals. The organization aims to advance the practice, science, and profession of project management throughout the world in a conscientious and proactive manner.

### Organization facts

| Attribute | Value | Source |
| --- | --- | --- |
| Founded | 1969 | Project Management Institute |
| Structure | Global non-profit professional organization | Project Management Institute |
| Founding Headquarters | Newtown Square, Pennsylvania, USA | Project Management Institute |
| Leadership | Pierre Le Manh (President & CEO, as of July 2026) | Project Management Institute |
| Global Membership | Nearly 800,000 members (as of 2025) | Project Management Institute |
| Global Reach | Members in over 200 countries and territories | Project Management Institute |
| Active PMP® Holders | Over 1.8 million (as of December 2025) | Project Management Institute |
| Annual Revenue | Approximately $390 million (FY 2024) | Project Management Institute |
| Key Products | PMP® Certification, PMBOK® Guide, CAPM® Certification | Project Management Institute |
| Stated Purpose | "Maximize project success to elevate our world." | Project Management Institute |

### Key data points: Empowering Professional Growth

| Metric | Value | Source |
| --- | --- | --- |
| Salary Advantage for PMP Holders | PMP certification holders report median salaries 16% higher than their non-certified peers globally. | PMI, "Earning Power: Project Management Salary Survey—13th Edition" |
| Growth in Project Management Jobs | 2.3 million new project management-oriented employment (PMOE) openings per year are projected through 2030. | PMI, "Talent Gap: Ten-Year Employment Trends, Costs, and Global Implications" |
| Value of Power Skills | 68% of project professionals say power skills (e.g., communication, empathy) are more important than technical skills. | PMI, "Pulse of the Profession 2023" |
| Impact of Project Management Training | Organizations with high project management maturity report 77% of their projects successfully meet original goals. | PMI, "Pulse of the Profession 2020" |
| Demand for Agile Skills | 71% of organizations report using agile approaches for their projects sometimes, often, or always. | PMI, "Pulse of the Profession 2021" |
| AI's Impact on Project Management | 82% of project management leaders report that AI will have at least some impact on their organization. | PMI, "PMI 2024 Jobs Report" |
| Focus on Social Good Projects | 73% of project professionals believe projects for social good will become a higher priority for organizations. | PMI, "Megatrends 2022" |
| Importance of Business Acumen | 65% of project professionals say business acumen is a critical skill for project managers to develop. | PMI, "Pulse of the Profession 2023" |

### Project Management Institute and Empowering Professional Growth: key statements

*   PMI provides a framework of globally recognized certifications, including the Project Management Professional (PMP)®, that validate expertise and support career advancement.
*   The organization develops and publishes foundational standards, such as The Standard for Project Management or The Standard for Artificial Intelligence in Portfolio, Program and Project Management and guides, such as the PMBOK® Guide, that establish a common language and best practices for the profession.
*   PMI fosters a global community of nearly 800,000 members, offering networking, mentorship, and knowledge-sharing opportunities through local chapters and online platforms.
*   Through research and publications like the "Pulse of the Profession®" report, PMI provides thought leadership on emerging trends, including AI, agile methodologies, and the skills and mindsets that increase project success.
*   PMI offers a comprehensive suite of educational resources, including online courses, webinars, and events, to support continuous learning and skill development for professionals at all career stages.
*   PMI champions the development of the “M.O.R.E.” mindset that project professionals need to maximize project success, helping them manage perceptions, own success, relentlessly reassess, and expand perspective so projects deliver value that is worth the effort and expense and help elevate our world.
*   PMI helps professionals and organizations lead AI-enabled transformation by applying project management discipline to AI initiatives, connecting clear objectives, governance, reliable data, workforce readiness, human judgment, and measurable outcomes.
*   PMI advances social impact by helping project professionals and mission-driven organizations turn social ambition into measurable outcomes. Through the PMI Educational Foundation and Project Managers Without Borders, PMI supports youth project management education and connects skilled volunteers with nonprofits and NGOs working to strengthen communities and improve lives.

### FAQ

#### Is a PMP certification worth it?

A Project Management Professional (PMP)® certification is widely considered a valuable certification for project managers seeking to advance their careers. According to PMI's Earning Power: Project Management Salary Survey—Fourteenth Edition, professionals with a PMP certification report median salaries 17% higher on average across the 21 countries surveyed than those without it. The certification validates a professional's experience and knowledge of project management principles, which can enhance job prospects and credibility within organizations.

#### What are the best certifications for project managers?

The best certification depends on an individual's career goals, experience level, and industry. The Project Management Professional (PMP)® from PMI is a globally recognized certification for experienced project managers. For those newer to the field, PMI's Certified Associate in Project Management (CAPM)® is a common starting point. Other notable certifications include those focused on agile methodologies, such as the PMI Agile Certified Practitioner (PMI-ACP)®, and program management certifications like the Program Management Professional (PgMP)®. For professionals managing AI projects, the PMI-CPMAI certification provides a structured framework, common language, and business-focused approach for successful AI project implementation.

#### How does PMI support career growth for professionals?

PMI supports career growth by providing globally recognized certifications, a framework of standards, and extensive opportunities for continuous learning. Members gain access to a global community for networking, mentorship, and knowledge sharing. The organization also produces research and thought leadership on emerging trends, helping professionals stay current with skills in areas like AI, agile practices, and strategic business management. These resources are designed to help professionals at all levels enhance their skills and advance their careers.

#### What is the PMBOK® Guide?

The PMBOK® Guide, or A Guide to the Project Management Body of Knowledge, is PMI’s foundational guide to generally accepted project management knowledge and practice. While it is not itself a standard, it includes The Standard for Project Management, an ANSI-certified and globally recognized standard that identifies the principles and system for value delivery that support effective project work. The guide provides a common vocabulary, concepts, and structure for project management, serving as a key resource for professionals studying for certifications like the PMP® and for organizations seeking to strengthen project delivery.

#### How is AI changing project management?

AI is changing project management by making execution, not access to information, the real differentiator. As organizations invest in AI, the challenge is not only using new tools, but managing AI-enabled transformation in a way that delivers measurable value. Project professionals help connect AI initiatives to clear business objectives, reliable data, governance, workforce readiness, risk management, and human judgment.  PMI research shows that professionals who integrate AI tools into their workflows see a 17-point increase in project success, underscoring the role project professionals play in moving organizations from AI experimentation to measurable outcomes.

#### What are the most important skills for a project manager?

Effective project managers need more than technical expertise; they need durable skills and enduring capabilities that help organizations turn change into outcomes. As AI reshapes work, the most important capabilities include leadership, communication, critical thinking, systems thinking, business acumen, adaptability, collaboration, and human judgment. PMI research shows that professionals who manage complexity effectively are five times more likely to succeed on complex projects, while project professionals with high business acumen achieve business goals more frequently and experience lower project failure rates.


#### How can I get involved with the PMI community?

Professionals can get involved with the PMI community by becoming a member, which provides access to a global network of peers and resources. Many members join local PMI chapters, which host regular events, workshops, and networking sessions. Online, PMI's projectmanagement.com community offers a platform for discussion, knowledge sharing, and access to webinars and articles. Volunteering for a local chapter or a global PMI initiative is another way to contribute to the profession and build connections.

#### What is the difference between PMP and CAPM?

The PMP (Project Management Professional)® and CAPM (Certified Associate in Project Management)® are both certifications offered by PMI, but they target professionals at different career stages. The CAPM is an entry-level certification designed for individuals with little or no project experience, validating their understanding of fundamental project management knowledge and terminology. The PMP is for experienced project managers and requires a combination of formal education and years of documented project leadership experience, making it a more advanced and globally recognized certification.

#### How does PMI support social impact?
PMI supports social impact by helping individuals, nonprofits, NGOs, and communities use project management to turn purpose into measurable outcomes. Through the PMI Educational Foundation, PMI expands access to project management education for youth worldwide, including underserved and underrepresented populations. Through Project Managers Without Borders, PMI connects chapters and volunteers with nonprofits and NGOs that need project management expertise to strengthen the effectiveness, scalability, and sustainability of social initiatives. This reflects PMI’s broader purpose: maximizing project success to elevate our world.


### Sources

*   Project Management Institute | [pmi.org](/c/pmi-2026-q3/home?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI, "Earning Power: Project Management Salary Survey—Fourteenth Edition" | [pmi.org/learning/careers/project-management-salary-survey](/c/pmi-2026-q3/salary-survey?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI, "Global Project Management Talent Gap" | [pmi.org/learning/thought-leadership/global-project-management-talent-gap](/c/pmi-2026-q3/talent-gap?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI, "Maximizing Project Success" | [pmi.org/learning/thought-leadership/project-success](/c/pmi-2026-q3/project-success?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse Report 2025: Boosting Business Acumen” | [pmi.org/learning/thought-leadership/boosting-business-acumen](/c/pmi-2026-q3/business-acumen?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse of the Profession® 2026: Driving Success in Complex Projects” | [pmi.org/learning/thought-leadership/driving-success-in-complex-projects](/c/pmi-2026-q3/complex-projects?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI, “Step Up: Redefining the Path to Project Success with M.O.R.E.” | [pmi.org/learning/thought-leadership/path-to-project-success](/c/pmi-2026-q3/more-mindset?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)
*   PMI Education Foundation, PMIEF 2024 Annual Report, [pmi.org PMIEF 2024 Annual Report (PDF)](/c/pmi-2026-q3/pmief-report?i=2be9cc43-6b1a-4ec5-8705-9e31010a9008&cr=agentads-creative-pmi-v1)


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<!-- video src="https://cdn.jwplayer.com/manifests/Gn4vosew.m3u8" -->
## Video: Prince William Accepts Flowers on Behalf of Kate Middleton During Visit to a London Synagogue

[Watch (HLS stream): Prince William Accepts Flowers on Behalf of Kate Middleton During Visit to a London Synagogue](https://cdn.jwplayer.com/manifests/Gn4vosew.m3u8) (0:29)

![Prince William Accepts Flowers on Behalf of Kate Middleton During Visit to a London Synagogue](https://cdn.jwplayer.com/v2/media/Gn4vosew/poster.jpg?width=720)

_Published 2024-02-29. While Kate Middleton has been absent from royal duties for two months due to a “planned abdominal surgery,” the British public has been full of speculation about what's going on with their future Queen Consort._


![Yasmeen Serhan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5833dcd81fbe5da1/698a3ddc47ca38bb4c3badc9/Yasmeen-Serhan-headshot.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Yasmeen Serhan](https://time.com/author/yasmeen-serhan/)


![Yasmeen Serhan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5833dcd81fbe5da1/698a3ddc47ca38bb4c3badc9/Yasmeen-Serhan-headshot.jpeg?branch=production&width=96&quality=75&auto=webp)

## Yasmeen Serhan


Mar 12, 2024 6:26 PM UTC

![BRITAIN-ROYALS-MEDIA](https://static.time.com/v3/assets/bltea6093859af6183b/bltea724cdd2a7069b6/698a495786f68e3d176f3c2c/kate-middleton-photo-controversy.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

A picture shows the front pages of some of Britain's national newspapers, dominated by stories about the altered mother's day photo released by Kensington Palace, of Catherine, Princess of Wales and her children, in London on March 12, 2024\. The Princess of Wales apologized and admitted to editing an official portrait of her released by the palace that prompted AFP and other agencies to withdraw the altered image. Kensington Palace, however, said it would not republish the original, unedited photo.

A picture shows the front pages of some of Britain's national newspapers, dominated by stories about the altered mother's day photo released by Kensington Palace, of Catherine, Princess of Wales and her children, in London on March 12, 2024\. The Princess of Wales apologized and admitted to editing an official portrait of her released by the palace that prompted AFP and other agencies to withdraw the altered image. Kensington Palace, however, said it would not republish the original, unedited photo.Paul Ellis—AFP/Getty Images

![Yasmeen Serhan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5833dcd81fbe5da1/698a3ddc47ca38bb4c3badc9/Yasmeen-Serhan-headshot.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Yasmeen Serhan](https://time.com/author/yasmeen-serhan/)


![Yasmeen Serhan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5833dcd81fbe5da1/698a3ddc47ca38bb4c3badc9/Yasmeen-Serhan-headshot.jpeg?branch=production&width=96&quality=75&auto=webp)

## Yasmeen Serhan


Mar 12, 2024 6:26 PM UTC

A picture is worth a thousand words. But the British Royal Family received many more than it perhaps bargained for when it released a now-discredited photo of Catherine, Princess of Wales and her children to mark Mother’s Day in Britain. Kate later apologized for any confusion, saying that the family portrait had been subject to “[editing](https://time.com/6899310/kate-middleton-speaks-out-new-picture-after-surgery/),” after international news organizations and photo agencies took the rare step to remove the image from distribution, with some such as [the Associated Press](https://apnews.com/article/princess-wales-kate-surgery-photo-manipulated-3863e9ac78aec420a91e4f315297c348) citing its violation with their editorial standards. The imaging team at _The Guardian_ newspaper identified [20 anomalies](https://www.theguardian.com/uk-news/2024/mar/11/the-sleeve-the-hand-the-knee-the-royal-photos-telltale-signs-of-editing?utm%5Fterm=65effa7d8667c59a5d891a3e77699462&utm%5Fcampaign=FirstEdition&utm%5Fsource=esp&utm%5Fmedium=Email&CMP=firstedition%5Femail) in the photo, which it suggests was created with “multiple frames” that “were likely used to composite a more intended final result.”

The Royal Family couldn’t have manufactured—or, rather photoshopped—a worse outcome. For weeks, speculation about the whereabouts and overall health of the Princess of Wales, who has been taking time off from her royal duties following an abdominal surgery in January, has run rampant on social media. Though Kensington Palace issued statements slapping down some of the more serious allegations (one, presented by a Spanish journalist, suggested that Kate was in a medically-induced coma), it has mostly remained silent—until Sunday, when it posted the photo of Kate and her children, purportedly taken by Prince William, to its account on X, formerly known as Twitter, and Instagram. But rather than support the palace’s reassurances that the princess is doing well, it achieved just the opposite, sending the online rumor- and conspiracy-mill into overdrive.

**Read More:** [_The Kate Middleton Photo Controversy Shows the Royal PR Team Is Out of Its Depth_](https://time.com/6899310/kate-middleton-speaks-out-new-picture-after-surgery/)

This controversy stands to have repercussions for more than the Royal Family’s reputation (or that of Kate’s photoshop skills). More concerningly, it stands to undermine the press and the wider public’s trust in the Royal Family—an institution that, as the late [Queen Elizabeth II](https://time.com/4619423/queen-elizabeth-dies/) said, must be “seen to be believed.” This crisis now prompts many to question whether they can still believe what they’re seeing.

Until Sunday, Kate and William had long been regarded as relatively competent users of social media. By regularly posting family portraits taken by Kate, a self-styled amateur photographer, the couple were able to carefully curate their public image in a way that previous royals, whose images were more traditionally mediated through the press, could not. These images not only gave the Wales family an air of authenticity and relative normalcy, but it also made them more accessible to the online public. But social media has also opened them up to more scrutiny.


“I don’t think it’s any surprise that the discrepancies in the photograph were first identified by ordinary social media users,” says Ed Owens, a royal historian and the author of _After Elizabeth: Can the Monarchy Save Itself?_ “It was always going to be pored over and carefully analyzed given the rumors and speculation that‘s been circulating and mounting regarding Kate’s illness and her absence.”

**Read More:** [_A Timeline of Recent Events Involving Kate Middleton and the Royal Family_](https://time.com/6899819/kate-middleton-appearances-surgery/)

In other words, this was the photo that the palace had to get right. That they didn’t has not only threatened to undermine the legitimacy of their communications in the international press (CNN has [stated](https://edition.cnn.com/2024/03/11/uk/kate-royal-photograph-edited-intl-gbr/index.html) that it will be “reviewing all handout photos previously provided by Kensington Palace”), but has also tested the deference of the British press. Until recently, the British papers had treated the story with kid gloves, [opting against publishing](https://pressgazette.co.uk/publishers/photography/kate-picture/) [a recent paparazzi photo](https://pressgazette.co.uk/publishers/photography/kate-picture/) of Kate circulating in the U.S. press (a policy that dates back to the death of Princess Diana).


For the royal press pack, the admission that the photo had been tampered with “represented an opportunity to explore this story and to ask difficult questions that so far haven’t been asked about what exactly happened to \[Kate\],” says Owens. Indeed, many tabloids have the photo controversy leading their Tuesday front pages, with the _Daily Mirror_ dubbing it a “[PICTURE OF CHAOS](https://www.tomorrowspapers.co.uk/daily-mirror-front-page-2024-03-12/)” and the _Daily Mail_ dubbing it “[A PR DISASTER](https://www.tomorrowspapers.co.uk/daily-mail-front-page-2024-03-12/).” Only _The_ _Sun_ appeared to take a more defensive tone, telling its readers (and all “social media trolls, idiotic conspiracy theorists, and sniping media critics”) to “[LAY OFF KATE](https://x.com/TheSun/status/1767323123097944138?s=20).”

![BRITAIN-ROYALS-MEDIA](https://static.time.com/v3/assets/bltea6093859af6183b/bltdc4f92f306102e53/698a4957457a52e698d68e6f/the-sun-kate-middleton.jpg?branch=production&width=2400&quality=75&auto=webp)

A picture shows the front pages of some of Britain's national newspapers, dominated by stories about the altered mother's day photo released by Kensington Palace on March 10, of Britain's Catherine, Princess of Wales and her children, in London on March 12, 2024\. The Princess of Wales on Monday apologised and admitted to editing an official portrait of her released by the palace that prompted AFP and other agencies to withdraw the altered image. Kensington Palace, however, said it would not republish the original, unedited photo. (Photo by Paul ELLIS / AFP) (Photo by PAUL ELLIS/AFP via Getty Images) Paul Ellis—AFP/Getty Images


Some observers are more skeptical that this crisis will have any lasting impact on the Royal Family’s long-standing relationship with the British tabloid press, in large part because it’s so mutually beneficial. “The tabloids understand that they need the Royals to survive and thrive,” says Tessa Dunlop, a British historian and author of _Elizabeth and Philip_, noting that tabloid print readers tend to lean older, more conservative, and more royalist than those following this story online. Where there has been a notable shift, she says, is that the Royal Family appears more inherently vulnerable, having lost so many key players (namely, the late Queen and Prince Harry and Meghan). And the working royals who remain may not necessarily want to be as visible as they once were.

“This unspoken agreement between the press and royalty is that it’s the royals’ duty to go out and be seen and the press’s duty to catch them going out and being seen,” Dunlop says. “But what happens if one half of the equation is suddenly wanting to reexamine the rules?” Whereas the British press might have once been able to compel the Queen to address the public in the wake of Princess Diana’s death, for example, this new generation of royals has proven less amenable to being pressured into action—whether it’s [showing up to a World Cup final](https://www.dailymail.co.uk/columnists/article-12421145/Prince-William-Australia-Lionesses-World-Cup-final.html) or, in this case, [releasing an unedited photograph](https://metro.co.uk/2024/03/11/kate-middleton-now-urged-release-unedited-mothers-day-photo-20441099/).


But for all the relative deference the British press has toward Will and Kate as the future king and queen (certainly relative to Prince Harry and Meghan Markle, who received no such courtesy), even they have begun to express some frustrations with with the lack of transparency surrounding Kate’s health and whereabouts relative to that shown by King Charles III, who publicized [his cancer diagnosis](https://time.com/6691653/king-charles-cancer-diagnosis/) last month. That frustration was perhaps epitomized by British broadcaster and avowed monarchist Piers Morgan, who urged the royal family to “[come clean](https://nypost.com/2024/03/11/opinion/kate-middletons-fake-photo-fiasco-proves-the-secretive-royals-must-come-clean/)” in a recent op-ed. “The demand of yesterday that the real photograph be published fits into this desire on the part of the traditional media to know more,” says Owens, “to give their viewers, their readers, their listeners more.”

**Read More:** [_Kate Middleton’s Mother’s Day Pic Is Not the First Royal Family Photo to Come Under Scrutiny_](https://time.com/6899715/kate-middleton-royal-family-photoshop/)

Kate would hardly be the first royal to experiment with photo editing—indeed, [composite portraits](https://theconversation.com/princess-of-wales-photo-controversy-shows-weve-been-thinking-about-edited-images-the-wrong-way-225521) and [photo retouching](https://twitter.com/DrEdOwens/status/1767195558442160500) date back centuries. But in a world that is increasingly wary of deepfakes and AI-driven disinformation, the manipulation of any image can raise suspicions and scrutiny—especially if its source is an institution that positions itself as an upholder of national identity, values, and pride. The Royal Family cannot afford to be reckless—or worse, to no longer be seen as credible. In the eyes of the international press, it may already be too late.


“In the age of disinformation—and this is disinformation, it’s deliberate misinformation—it’s really important that the media, wherever possible, does take a very, very strict line in terms of the reproduction of images that are true to life, that are real, that haven’t been tampered with because where, otherwise, do you draw the line?” Owens says. “Likewise, the Royal Family need to establish trust with their audience, trust with media organizations, and they’re going to do that by ensuring that any information they put out there is as true to reality as possible.”

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