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title: No One Sees The Viral Sneaker Color Test the Same Way
description: The Sneaker color test is back with a left brain vs right brain twist. Here&#x27;s why people see pink and white and some see grey and teal.
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author: Ashley Hoffman
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article:published_time: 2019-10-14T18:40:09.000Z
article:modified_time: 2023-12-12T21:10:21.000Z
og:title: Pink and White or Gray and Teal? The Great Sneaker Color Test Debate Is Back to Splinter the Internet
og:description: No one sees eye to eye
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twitter:title: Pink and White or Gray and Teal? The Great Sneaker Color Test Debate Is Back to Splinter the Internet
twitter:description: No one sees eye to eye
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# The Great Sneaker Color Test Debate Is Back to Splinter the Internet

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<!-- video src="https://cdn.jwplayer.com/manifests/U2odo8Z6.m3u8" -->
## Video: How Many Dots Can You Count In This Optical Illusion?

[Watch (HLS stream): How Many Dots Can You Count In This Optical Illusion?](https://cdn.jwplayer.com/manifests/U2odo8Z6.m3u8) (0:49)

![How Many Dots Can You Count In This Optical Illusion?](https://cdn.jwplayer.com/v2/media/U2odo8Z6/poster.jpg?width=720)

_Published 2016-09-12. A new optical illusion is here to break the internet, or at least our minds. The latest visual trick making the rounds is an image of intersecting grey lines against a white background, with 12 black dots on the nodes where the grey lines meet._


by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Updated: Dec 12, 2023 9:10 PM UTCPublished: Oct 14, 2019 6:40 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Updated: Dec 12, 2023 9:10 PM UTCPublished: Oct 14, 2019 6:40 PM UTC

Leave it to a good old [optical illusion debate](https://time.com/4979943/sneakers-optical-illusion/) to cause maximum internet breakage.

The latest mind-boggling [optical illusion](https://time.com/4740154/photo-illusions-the-dress/) is actually a snapshot of a sneaker that stirred debate back in 2017, now returned to stir controversy once again thanks to verified celebrities like Lizzo and [Will Smith](https://time.com/5526427/will-smith-genie-aladdin/) weighing in. The shoe is clearly gray and teal— or definitely, most _definitely_ pink and white — depending on your view of things.

“I SEE GREY & TEAL BUT MY WHOLE TEAM SEES PINK & WHITE HELP,” Lizzo captioned her Instagram post. Cue the standoff.

Thousands have joined in on the vision quest to remind us of the power of perception.

Smith had a thing or two to say on the matter.

The [original tweet](https://twitter.com/%5F/status/918193149356281856) from two years ago appears to be gone. But this time, the lace-up sneaker that appears to be of the Vans variety is popping eyes and [sparking a debate](https://time.com/5657404/bird-or-bunny/).

It’s safe to reject the debunked [left brain vs. right brain](http://ideas.time.com/2013/11/29/there-is-no-left-brainright-brain-divide/) myth, included in the text that has been circulating with the image. That theory claims that so-called “left-brained people” (or more logical, analytical thinkers) see gray and teal, and “right-brained people” (creative, emotionally in tune and imaginative folks) view the sneaker as pink and white.


What colors you see likely all boils down to a couple of factors. As neurobiologist Bevil Conway recently told TIME, the most decisive factor is how an individual perceives light, but [what’s top of mind for the viewer](https://time.com/5624823/landscape-illusion-explained/) also plays a considerable role.


> [](https://twitter.com/MrBelal/status/1184075877484769280)

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