--- description: Online sensation and new late night host Lilly Singh took brands like Gucci and FitBit to task in a parody for her show. title: Lilly Singh Takes Problematic Brands to Task With Late Night Parody image: https://static.time.com/v3/assets/bltea6093859af6183b/blt046ed1924abddec0/698a032fdb2987591b264304/lilly-singh-problematic-brands.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Lilly Singh Eviscerates Problematic Brands in Late Night Parody  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Sep 19, 2019 4:19 PM CUT  TODAY -- Pictured: Lilly Singh on Monday, September 16, 2019 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images) TODAY -- Pictured: Lilly Singh on Monday, September 16, 2019 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)NBC—NBCU Photo Bank via Getty Images  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Sep 19, 2019 4:19 PM CUT [Brands being called out for being racist](https://time.com/5480583/prada-blackface/ "undefined"), sexist, fat-shaming or problematic in any other way by the Internet has become a common practice in recent years, something that [Lilly Singh](https://time.com/4581556/lilly-singh-superwoman-sexist-sandwich/ "undefined") used as fodder for the monologue for her new show, [_A Little Late with Lilly Singh_](https://time.com/5668732/emmys-2019/ "undefined"), now in its first week, on Wednesday night. The [YouTube sensation](https://time.com/collection-post/4973185/lilly-singh-next-generation-leaders/ "undefined")\-turned newly minted late night funny woman took brands like Gucci, H&M and even FitBit to task for products that have caught flak for either using racist imagery and text or in the case of FitBit, structuring the functionality for a narrow demographic: white people. “It blows my mind how many major corporations are completely clueless,” Singh cracked. “From racism to fat-shaming, you’d think all these brands were running for president!” While Singh used the jokes to talk about the need for inclusivity at all levels of a company, she also used a parody sketch about a FitBit-esque brand called Step Buddies to address the very real effects of casual racism. Watch the full clip below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5681349/lilly-singh-problematic-brands/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5681349/lilly-singh-problematic-brands/"},"headline":"Lilly Singh Eviscerates Problematic Brands in Late Night Parody","datePublished":"2019-09-19T16:19:26.000Z","dateModified":"2026-04-13T08:00:20.676Z","description":"Meet the Step Buddy","url":"https://time.com/5681349/lilly-singh-problematic-brands/","keywords":["Newsfeed","Late Night Television","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt046ed1924abddec0/698a032fdb2987591b264304/lilly-singh-problematic-brands.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt046ed1924abddec0/698a032fdb2987591b264304/lilly-singh-problematic-brands.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Today - Season 68","caption":"Today - Season 68","creditText":"NBC—NBCU Photo Bank via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5681349/lilly-singh-problematic-brands/","name":"Lilly Singh Eviscerates Problematic Brands in Late Night Parody"}}]}] ```