--- title: Lilly Singh Slams Problematic Brands in Late Night Parody description: Online sensation and new late night host Lilly Singh took brands like Gucci and FitBit to task in a parody for her show. canonical: https://time.com/5681349/lilly-singh-problematic-brands/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-09-19T16:19:26.000Z article:modified_time: 2026-04-13T08:00:20.676Z og:title: Lilly Singh Takes Problematic Brands to Task With Late Night Parody og:description: Meet the Step Buddy og:url: https://time.com/5681349/lilly-singh-problematic-brands/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt046ed1924abddec0/698a032fdb2987591b264304/lilly-singh-problematic-brands.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Today - Season 68 og:type: article twitter:card: summary_large_image twitter:title: Lilly Singh Takes Problematic Brands to Task With Late Night Parody twitter:description: Meet the Step Buddy twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt046ed1924abddec0/698a032fdb2987591b264304/lilly-singh-problematic-brands.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Lilly Singh Eviscerates Problematic Brands in Late Night Parody > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fed38b99-6de8-4bbc-8f87-47e376f4e8db&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 19, 2019 4:19 PM UTC  TODAY -- Pictured: Lilly Singh on Monday, September 16, 2019 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images) TODAY -- Pictured: Lilly Singh on Monday, September 16, 2019 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images) NBC—NBCU Photo Bank via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 19, 2019 4:19 PM UTC [Brands being called out for being racist](https://time.com/5480583/prada-blackface/), sexist, fat-shaming or problematic in any other way by the Internet has become a common practice in recent years, something that [Lilly Singh](https://time.com/4581556/lilly-singh-superwoman-sexist-sandwich/) used as fodder for the monologue for her new show, [_A Little Late with Lilly Singh_](https://time.com/5668732/emmys-2019/), now in its first week, on Wednesday night. The [YouTube sensation](https://time.com/collection-post/4973185/lilly-singh-next-generation-leaders/)\-turned newly minted late night funny woman took brands like Gucci, H&M and even FitBit to task for products that have caught flak for either using racist imagery and text or in the case of FitBit, structuring the functionality for a narrow demographic: white people. “It blows my mind how many major corporations are completely clueless,” Singh cracked. “From racism to fat-shaming, you’d think all these brands were running for president!” While Singh used the jokes to talk about the need for inclusivity at all levels of a company, she also used a parody sketch about a FitBit-esque brand called Step Buddies to address the very real effects of casual racism. 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