--- ---  # BTS Kicks Off a New Era with a _Map of the Soul: Persona_ Teaser ## Video: In United Nations Address, K-Pop Group Singer Urges Young People To Love Themselves [Watch (HLS stream): In United Nations Address, K-Pop Group Singer Urges Young People To Love Themselves](https://cdn.jwplayer.com/manifests/050xEdBJ.m3u8) (1:25)  _Published 2018-09-25. In United Nations Address, K-Pop Group Singer Urges Young People To Love Themselves_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Mar 27, 2019 4:44 PM UTC  YouTube  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Mar 27, 2019 4:44 PM UTC They’re back — or at least, [RM is back](http://time.com/4833807/rap-monster-bts-interview/), in a new “comeback trailer” kicking off K-pop [supergroup BTS](http://time.com/collection-post/5414052/bts-next-generation-leaders/)‘s next musical era. Following up their past two years’ run with the _Love Yourself_ album trilogy, which continues to top charts, BTS announced they were entering a new phase entitled _Map of the Soul_. Their new album _Map of the Soul: Persona_ is scheduled to drop April 12\. (They’ll also perform on [_Saturday Night Live_](http://time.com/5418566/who-is-hosting-snl/) for the first time on April 13.) So this surprise teaser gives fans the first taste of the new sound and direction for the [world’s biggest boy band](http://time.com/collection-post/5418827/bts-members/), which consists of RM plus J-Hope, Suga, Jin, Jungkook, Jimin and V. In the teaser, group leader RM (real name: Kim Namjoon) raps in Korean without stop for nearly two whole minutes before a chorus break; it’s a flex. “Where’s your soul? Where’s your dream? Do you think you’re alive?” he asks, mining existential questions for lyrical value and nodding at his own history of self-doubt and personal pressure. (Hint: for the full effect, non-Korean-speakers should turn on YouTube’s subtitles.) BTS have long focused on themes of struggles with self-confidence, self-knowledge and self-actualization in their songs, but _Map of the Soul_, which references a [Jungian psychology theory](https://www.amazon.com/gp/product/0812693760/ref=as%5Fli%5Fqf%5Fasin%5Fil%5Ftl?ie=UTF8&tag=time037-20&creative=9325&linkCode=as2&creativeASIN=0812693760&linkId=d5bbceecc4003bf3f655186b508502df), seems to be going further. It also sounds different, thanks to a guitar-heavy beat. As for the visuals in the video, there’s plenty to unpack, from an army of clones led by RM to a hall of mirrors and a graffitied classroom. While this may be titled a “comeback trailer,” BTS hasn’t exactly gone anywhere. [_Love Yourself: Answer_](https://www.amazon.com/gp/product/B07F99WH5Y/ref=as%5Fli%5Fqf%5Fasin%5Fil%5Ftl?ie=UTF8&tag=time037-20&creative=9325&linkCode=as2&creativeASIN=B07F99WH5Y&linkId=81126bab741f4fd81fea0ee6ecebdfe4) was released in August, RM dropped an independent collaboration with English electronic duo Honne [earlier this week](https://www.youtube.com/watch?v=N5Y1ZSLNLjM) and the seven-member group have been [performing at shows](http://bts.ibighit.com/btsworldtour/) this year so far in Singapore, Japan and Hong Kong, with a series of U.S. tour dates scheduled for spring. And that’s not to mention [their new dolls.](http://time.com/5554547/bts-dolls-mattel-first-look/) BTS Kicks Off New Era with 'Map of the Soul Persona Teaser ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5559673/bts-comeback-trailer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5559673/bts-comeback-trailer/"},"headline":"BTS Kicks Off a New Era with a Map of the Soul: Persona Teaser","datePublished":"2019-03-27T16:44:01.000Z","dateModified":"2026-04-13T07:58:24.462Z","description":"\"Where's your soul? 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