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---
title: Here&#x27;s Your First Glimpse at the New BTS Dolls from Mattel
description: Mattel just shared the first look at their new line of dolls featuring the members of the K-pop group BTS.
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author: Raisa Bruner
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article:published_time: 2019-03-19T20:25:33.000Z
article:modified_time: 2026-04-13T07:58:12.382Z
og:title: Here&#x27;s Your First Glimpse at the New BTS Dolls from Mattel
og:description: The BTS dolls will be dropping this summer around the world, Mattel said
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twitter:title: Here&#x27;s Your First Glimpse at the New BTS Dolls from Mattel
twitter:description: The BTS dolls will be dropping this summer around the world, Mattel said
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt7365a76e4548a885/698946ea4ee2621541314313/bts-grammys.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9)


# The First Glimpse of the New BTS Dolls from Mattel Does Not Disappoint

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Mar 19, 2019 8:25 PM UTC

![61st Annual GRAMMY Awards - Arrivals](https://static.time.com/v3/assets/bltea6093859af6183b/blt7365a76e4548a885/698946ea4ee2621541314313/bts-grammys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

BTS attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California.

BTS attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. Dan MacMedan—Getty Images

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Mar 19, 2019 8:25 PM UTC

Back [in January](http://time.com/5496485/mattel-bts-collaboration-announcement/), news began to circulate that the K-pop [supergroup BTS](http://time.com/collection-post/5414052/bts-next-generation-leaders/) would be partnering with [Barbie-maker Mattel](http://time.com/5188776/barbie-mattel-historical-women/) for a line of dolls. This week, Mattel took to social media to share the first glimpses of what that collaboration might look like.

There were two images. The first: a look at the seven dolls lined up on stage in silhouette. And the second image, posted on Tuesday: a close-up of the corner of a lip, and a dimple. The result: fans immediately identified which of the [seven members](http://time.com/collection-post/5418827/bts-members/) of the group the doll was supposed to be — the rapper and [group leader RM](http://time.com/5525746/grammys-2019-bts/), real name Kim Nam-joon — and went wild about the apparent attention to detail and life-like resemblance visible in just this tiny snippet.

Mattel confirmed in response to comments on their tweets that the doll line will be dropping this summer with “retailers around the world.” And as for playing with them? The dolls will have “11 points of articulation with fully poseable arms, legs, hands and feet,” the [company clarified.](https://twitter.com/Mattel/status/1107570850226679809)

> [](https://twitter.com/Mattel/status/1107537118669217793)

> [](https://twitter.com/Mattel/status/1107545181543378944)

> [](https://twitter.com/Mattel/status/1107899505024745472)


> [](https://twitter.com/hannasshi%5F/status/1107903591619059712)

> [](https://twitter.com/RosiVelasquez14/status/1107903741972434944)

BTS is continuing a successful year after they [made history](http://time.com/5521769/famous-bts-armys/) topping the _Billboard_ 200 album chart and appeared at this winter’s Grammys, recently announcing the release of a new album _Map of the Soul: Persona_ on April 12 and making their [_Saturday Night Live_ debut](http://time.com/5418566/who-is-hosting-snl/) on April 13.

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