--- title: Heinz Is Renaming One of Its Products to "Sandwich Cream" description: "Salad cream" is one of Heinz's popular products in the U.K. — but they're renaming it to "sandwich cream" because no one eats it on salad. canonical: https://time.com/5301794/heinz-salad-cream/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-06-05T16:01:02.000Z article:modified_time: 2026-04-13T07:53:14.200Z og:title: Heinz Is Renaming Salad Cream to "Sandwich Cream" og:description: Formerly known as "salad cream," it's a mayo-like condiment popular in the U.K. og:url: https://time.com/5301794/heinz-salad-cream/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt07d9542fc6d20fd9/6989325186f68e098c6e95af/heinz-salad-cream.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3500 og:image:height: 1969 og:image:alt: Warren Buffett's Berkshire Group Buys Heinz og:type: article twitter:card: summary_large_image twitter:title: Heinz Is Renaming Salad Cream to "Sandwich Cream" twitter:description: Formerly known as "salad cream," it's a mayo-like condiment popular in the U.K. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt07d9542fc6d20fd9/6989325186f68e098c6e95af/heinz-salad-cream.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why Heinz Is Renaming One of Its Most Iconic Salad Products to 'Sandwich Cream' > Sponsored content. 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Oli Scarff—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jun 5, 2018 4:01 PM UTC In the U.S., the [Heinz](http://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/) brand may be best known for their iconic tomato [ketchup](http://time.com/5212483/sliced-ketchup-reactions/). But in the U.K., there’s another product that is a mainstay on shelves: a mayonnaise-like condiment formerly known as “salad cream.” That’s “formerly known as” because Heinz has decided to rename the topping to “sandwich cream,” following the results of research that proved only 14% of consumers were using the spread as a salad dressing after all, as London’s[ _Eater_ reports.](https://london.eater.com/2018/6/5/17429236/heinz-salad-cream-renaming-sandwich-cream) “After a century of being a must-have ingredient in lunchboxes and picnic hampers up and down the country, Heinz Salad Cream is still the ‘Original Tangy Taste’ that makes it one of Britain’s best-loved sauces,” Heinz describes the dressing [on their website](http://www.heinz.co.uk/en/products/salad%5Fcream/products/heinz-salad-cream); it’s been around for 104 years, [_The Telegraph_ reports](https://www.telegraph.co.uk/news/2018/06/05/salad-cream-renamed-sandwich-cream-hardly-anyone-eats-salad/). Its ingredients include vinegar, rapeseed oil, sugar, cornflour, mustard and egg yolks, giving it a little more kick than a traditional mayonnaise. Salad cream — or, rather, sandwich cream — never established quite the same foothold in the U.S., although it is a healthier alternative to mayo. Yet when Heinz attempted to phase out salad cream altogether [in 1999](https://www.telegraph.co.uk/news/2018/06/05/salad-cream-renamed-sandwich-cream-hardly-anyone-eats-salad/), the ensuing uproar from U.K. fans led them to keep it on shelves. Apparently it was a big hit when iceberg lettuce was still in style, which can hold up to the cream’s consistency. But looks like they’re willing to update the label for today’s use cases: after all, trendy microgreens may not be such an ideal culinary match. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5301794/heinz-salad-cream/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5301794/heinz-salad-cream/"},"headline":"Why Heinz Is Renaming One of Its Most Iconic Salad Products to 'Sandwich Cream'","datePublished":"2018-06-05T16:01:02.000Z","dateModified":"2026-04-13T07:53:14.200Z","description":"\"Salad cream\" is out","url":"https://time.com/5301794/heinz-salad-cream/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt07d9542fc6d20fd9/6989325186f68e098c6e95af/heinz-salad-cream.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt07d9542fc6d20fd9/6989325186f68e098c6e95af/heinz-salad-cream.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Warren Buffett's Berkshire Group Buys Heinz","caption":"Warren Buffett's Berkshire Group Buys Heinz","creditText":"Oli Scarff—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5301794/heinz-salad-cream/","name":"Why Heinz Is Renaming One of Its Most Iconic Salad Products to 'Sandwich Cream'"}}]}] ```